When To Find Blog Writers for Hire
When To Find Blog Writers for Hire
Most new business ventures start small. At the beginning, you did not need to hire people to perform the tasks that you could handle yourself, and you probably did not have the money necessary to pay them. However, now that your business has become a little larger and more successful, you may wonder if it is time to start looking for blog writers for hire.
How Do You Know You Are Ready To Hire a Writer or Writing Agency?
Whether you need an ebook writer or someone to create content for your blog and/or social media accounts, to hire a writer is to make an investment in your business. More often than not, the investment provides a significant return.
There are specific signs that your business could benefit from using blog writers for hire:
1. You Are Not Skilled at Writing
Positioning yourself as an authoritative source in your field is part of the goal of your content strategy. When you put out content that is poorly organized or riddled with grammar, spelling, or punctuation errors, it undermines your authority. You may have the relevant knowledge, but it takes a professional writer to interpret the information in a way that will connect with your audience.
2. You Don’t Have the Energy To Write
You may be a competent writer, but it is not something that you enjoy. As a matter of fact, it is a drain on your energy that could be better directed toward your other business activities. You should not feel guilty for delegating tasks that you can do but prefer not to. One of the keys to success in any human endeavor, including business, is to focus on your strengths.
Professional blog writers for hire choose that career path because content creation is something they love to do. It energizes them and gives them a sense of satisfaction and purpose. If you hire a writer to create content for you so that you can channel your energies into something that makes you feel authentic and invigorated, everyone wins.
3. You Need More Content Than You Can Create on Your Own
Research shows that frequent blogging can generate more links, more traffic, and more leads than occasional blogging.
Frequent blogging is generally understood to mean at least 16 blog posts per month, or approximately one post every two days. All those blog posts take time to write, especially when you add in conceptualization (that is, coming up with a topic) and research to the time it takes to write each piece.
Eventually, something has to give, and it is easy to fall into the pattern of sacrificing quality for quantity. You do not have to choose between the two when you use blog writers for hire.
4. You Lack Perspective
What is important to you may not be important to your customers, and vice versa. You may spend time focusing on the features of your products and services when what your customers want to know is what’s in it for them — that is, the benefits of doing business with you.
It can be hard for you to focus on the customer benefits because they are obvious to you. A website content writer may be able to look at your products and services from your customers’ point of view, recognize their concerns, and communicate the benefits more effectively than you would be able to do on your own.
5. You Need a Certain Level of Expertise
Just as it is OK to delegate tasks that do not play to your strengths, it is also OK to ask for help when you need something that is beyond your level of expertise. For example, it is perfectly acceptable to hire an ebook writer with experience on an extremely technical topic to create a longer piece of content for you.
Incidentally, the particular area of expertise that you require from a professional may be writing itself. Sometimes you have the technical knowledge but lack the ability to communicate it effectively to your audience. You may write informative blog posts but need professional assistance to write in a persuasive manner that increases conversions.
6. You Have Something Big Planned
Do you have something exciting planned? It may be a particularly important marketing campaign or the launch of a major product. Whatever it is, it is going to introduce you and your company to new customers that you have never reached before. This is the first impression your new audience is going to receive of you and your products. Therefore, there is no margin for error. You need to put out the best content you have ever produced. Professional blog writers for hire can create content for you that meets all these crucial benchmarks:
7. You Are Under Too Much Stress
One of the perils of running a business is that you try to do too much and you overextend yourself. This can lead to stress and burnout. As a result, your health and business may suffer. It is not worth sacrificing your well-being for success in business. Fortunately, it is also not necessary to do so when you can hire a website content writer to help relieve some of the pressure.
Are Guest Contributors a Substitute for Blog Writers for Hire?
You have probably heard a lot of advice about hosting guest posts on your blog and/or writing guest posts for other blogs. On the surface, it may sound like a viable alternative to hiring content writers. You get access to quality content without having to either put in the work yourself or pay someone else to do it. At the same time, the writer receives exposure.
A guest post program can be valuable for you and your contributors alike. However, it should be regarded as a supplement to your overall content strategy. Guest contributors should not be used as substitute blog writers for hire.
To understand why guest contributors cannot take the place of professional content writers, consider the following questions.
Who Are You Going To Ask To Contribute?
Unless your blog is already very popular, you probably do not have people offering to write guest posts. Therefore, the responsibility for making first contact likely falls to you. The best candidates for guest contributors are probably new freelance writers trying to make a name for themselves, influencers in your industry, and friends or competitors whom you know are trying to get more exposure.
You may be able to organize a mutually beneficial short-term arrangement with one or more of these people. For example, you write a blog post for a friend’s website and the friend writes one for yours in return. However, this is probably not a sustainable long-term plan. In the first place, if you are not paying these people to contribute to your blog, they are unlikely to make creating content for you a top priority. In the second place, each person has individual motivations. You may find that guest contributors may promote their own interests at the expense of yours.
What Level of Commitment Is Reasonable?
Let’s say you want 16 blog posts per month. You have determined that you can write four of them yourself, or one per week. You decide to ask three other people to contribute one guest post per week, the same that you are asking of yourself. If each of these three people contributes one blog post per week for four weeks, that will cover the additional 12, meeting your goal of 16 for the month.
Unfortunately, the people you approach to write guest blog posts may not be able to produce one post per week for your blog, even if they are willing. Maybe the most each person can manage is one per month, or one every two weeks. That is going to put you far short of your goal of 16 per month. You are either going to have to settle for seven to 10 blog posts per month instead of 16, or you are going to have to find more contributors. Furthermore, because many contributors are not able to make a long-term commitment, you may have to keep finding more contributors every month.
How Do Your Contributors Benefit?
Most people who write guest blog posts are not doing it out of the kindness of their heart. You have to offer them something in return. The motivation behind many guest blog posts is exposure. Therefore, if you have a small blog that does not generate a lot of traffic, you may have difficulty finding guest contributors. Most writers are unwilling to invest their time and energy creating content for you without the expectation of a significant return.
How Is a Professional Website Content Writer Superior to Guest Contributors?
You have to pay for any professional content creation that you hire. However, you do gain certain advantages. A professional writer has time to devote to your project. The writer’s interests are tied with yours, meaning that the writer will make your article a priority and not advance his or her own agenda. You may be able to forge a long-term relationship with a professional, meaning that you do not have to find new contributors every month, and you can typically trust the quality of writing produced by a professional.
Should You Choose an Individual or a Writing Agency?
When it comes to hiring help for content creation, you have a few options:
- An employee to work in-house
- One or more individual freelancers
- A writing agency
Unless you have very specific needs, it is almost always more cost-effective to outsource content writing to an individual or an agency rather than hiring in-house employees. The question then becomes whether you want to contract with blog writers for hire on an individual basis or work with a writing agency. Each option has advantages and disadvantages, but there are some particular benefits of working with a writing agency.
You Can Order More Content at Once
A writing agency either works with a network of dedicated freelancers or has its own writers on staff. Having a larger pool of available writers means that the agency can handle more content than a single writer, or even two or three writers, could manage.
You Can Receive Your Content More Quickly
More writers working on your order also typically means that the turnaround time will be much quicker than it would be otherwise. This is true even with very large orders.
You Do Not Have To Handle the Preliminaries
Finding a freelance writer to hire often requires a vetting process to determine whether the writer can deliver what he or she promises. This is often followed by training on search engine optimization. When you work with a writing agency, these preliminaries are taken care of for you. Additionally, it may also be possible for a writing agency to handle plagiarism checking, editing, and custom tasks to ensure quality control once the content is written.
You May Be Able To Work With a Dedicated Team
One of the advantages of hiring and working with your own freelance writers is consistency of voice and style among all your content. However, you may be able to maintain this consistency while enjoying the benefits of working with an agency. Many writing agencies offer managed services, which allow you to create your own style guide and to work with a team of writers hand-picked for you by your account manager.
Be sure that you understand the difference between a writing agency and a freelance marketplace. The latter may look like a writing agency at first glance, but it does not offer the same services. A freelance marketplace puts you in contact with writers that may be a good fit for your business. However, it does not necessarily handle training or vetting, nor does it offer managed services or quality control.
How Can You Work Effectively With Content Writers?
Regardless of whether you decide to work with individual freelance writers or a writing agency, you must be ready and willing to collaborate on your content marketing campaign if you hope to achieve success. Here are some of the expectations you should prepare to meet when you work with blog writers for hire.
1. Have Specific Goals in Mind
You should always be working toward specific goals in all your business endeavors, and your content marketing strategy is no different. You cannot simply present content writers with a list of topics and expect them to formulate goals for you. Rather, you should be able to communicate a concrete, achievable objective for every piece of content that you order. This means putting in some effort at conceptualizing goals before contacting any content writers.
2. Provide the Necessary Tools
Once you know where you are going with your content strategy, you have to provide the content writers you hire with an idea of how to get there. Professional content writers are skilled at web research, but you have valuable background information on your company that may not be readily available to the public. This does not mean sharing any information that is confidential or proprietary, but providing information like customer feedback and brand voice guidelines can make the writer’s job much easier. Ultimately, this results in a better product for you.
3. Keep the Lines of Communication Open
Part of the benefit of working with freelance writers is that you can trust them to work independently. However, sometimes unexpected circumstances can arise that require your guidance. You do not have to micromanage the writers you hire, but you also should not abandon them. Be receptive to any questions or concerns and answer them in a timely manner. It is acceptable to occasionally check in for a progress report, just don’t start hovering.
4. Set Reasonable Rates and Deadlines
With content writing, as with so many other commercial transactions, you get what you pay for. There are many sources available for cheap, readily available content. However, the quality almost certainly won’t be what you are looking for. As you are determining your content marketing budget, prepare yourself to pay a fair rate for the time and effort that the writer(s) will have to put into it.
The time that it takes to create your content depends on several different factors:
- Amount of required research
- Type of content
- Quality control requirements (e.g., editing)
- Number of writers engaged
A general guideline for content of short or average length is a turnaround time of approximately two weeks. However, if you need an ebook writer for a longer and more technical project, the turnaround time may be greater.
5. Give and Receive Constructive Criticism
As a professional, any content writer should be receptive to constructive criticism. However, feedback is more useful when it is consistent. If you cannot provide criticism yourself, assign one person from your organization to handle it exclusively.
When you hire professional writers, you gain the benefit of their expertise. You may know about your company and your industry, but they know about writing effective content. If a writer points out something that may not work very well or suggests an approach that might work better, take it seriously.
Let’s Get Started
When you decide you are ready to hire a writer, contact us to see if BKA Content is the right fit for you. With vetted and trained writers, we make getting high-quality content as easy as possible.