by Drew Allen | Sep 21, 2017 | Content Marketing, Ecommerce
Although you might find link building as one of the best content marketing strategies in guides around the internet, it is not the only way to improve your e-commerce SEO. To start with, focus on creating a great user experience with an easy to navigate site, fast...
by Jon Bingham | Sep 7, 2017 | Content Marketing, Ecommerce
Although trendy, topical content has the capacity to spread quickly, it has a shelf life, limiting its long-term impact. Evergreen content, on the other hand, remains relevant for years, so new customers regularly find it. It also provides an opportunity for your...
by Jon Bingham | Oct 6, 2016 | Content Marketing, Ecommerce
As you’re building your online business, you’ve probably wondered what the best way is to draw in new customers to your e-commerce website. Do you opt for pay-per-click services? Purchase more visible advertising spaces? Incorporate SEO into your marketing campaign?...
by Matt Secrist | Aug 30, 2016 | Content Marketing, Ecommerce
If a web user searches your product and finds it on Amazon, your job in content marketing is done, right? Wrong. While a big part of SEO is making your product findable and desirable, you need to be able to reel potential clients all the way in once the hook is set....
