As you’re building your online business, you’ve probably wondered what the best way is to draw in new customers to your e-commerce website. Do you opt for pay-per-click services? Purchase more visible advertising spaces? Incorporate SEO into your marketing campaign?...
If a web user searches your product and finds it on Amazon, your job in content marketing is done, right? Wrong. While a big part of SEO is making your product findable and desirable, you need to be able to reel potential clients all the way in once the hook is set....
Have you ever visited a website multiple times before deciding to make a purchase? What contributed to your final decision to buy? If you would like to know how ecommerce content can influence an audience, you must first understand how your competitors attract...
What is the point of a product description? Is it simply a way to inform customers about the key components of a particular product? For retailers that sell their products online, product descriptions have become so much more than just an explanation of the...
With so much competition for eCommerce stores, it is essential that you do what you can to stand out from the crowd. Content marketing provides an avenue to gain visibility online, augment your search engine ranking, and find ways to increase traffic and conversion...
E-commerce companies face many a challenge when it comes to moving customers along in the buying process. The ease with which a site visitor can leave and go to a competitor’s store cannot be matched in the brick-and-mortar world. Many things on a website can...
