What Is the Best Ecommerce Platform for SEO in 2024?

For an ecommerce business, your website is the backbone of the company. Where brick-and-mortar stores have elements such as signage on the front of the store billboards to create visibility, ecommerce stores rely on marketing tactics like SEO for visibility. This is why using the right ecommerce platform is crucial to the success of the business. 

We will explore the best ecommerce platforms for SEO in 2024, and how you can find one that works well for your business. Read on to learn more about how to find the best ecommerce platform for SEO. 

What Makes a Good Ecommerce Platform?

Before going into the nitty-gritty of the best ecommerce platform for SEO, let’s get a basis of what makes a good ecommerce platform. Some things a business should look at in an ecommerce platform include: 

• Page Speed Optimization: Slow-loading pages bring higher bounce rates, or viewers click out of the page without purchasing. High page speeds increase SEO and bring more customers to your site
• Navigation and Internal Linking: Easy navigation creates a great first impression to users and bodes well for search engine crawlers, improving SEO. 
• Mobile Responsiveness: It is crucial for websites to also be accessible on mobile devices, with little to no difference in a user’s experience. 
• Customizable Metadata: SEO is highly impacted by title tags, meta descriptions, targeted keywords, and other metadata on each page. When these aspects are customizable, it ensures ecommerce businesses can continuously improve their SEO results.  

What are the Top 5 Ecommerce Platforms for SEO in 2024

With ecommerce increasing in popularity since 2020, there are plenty of avenues ecommerce sites can take to increase visibility. These platforms are some of the best platforms to use to increase visibility, and therefore sales. 

1. Shopify

Shopify is seen as one of the best ecommerce platforms available today because it is beginner-friendly and integrates with Google Analytics. It is great for ecommerce sites to not only get a leg up in the industry but also get a headstart in understanding their audience, traffic, and conversions. 

Shopify also is specifically built for blogging, which helps businesses show their authority, and improve SEO. 

The downside with Shopify is that you cannot modify URLs, meaning that your business URL will always have “myshopify.com” attached at the end. 

Search engines rely on URLs to comprehend a website’s content and appropriately rank it based on the keywords that users search. Since the URL cannot be altered, it not only affects the website’s user perception but can also have a detrimental effect on SEO

2. Squarespace

With Squarespace, it is easy for the business owner to build a site, and it is great for users to navigate the ecommerce shop. This can increase traffic and increase SEO. Squarespace also has a few built-in SEO features, such as a mobile-friendly design, automatic redirects, and built-in meta tags. 

However, significant SEO results are mainly seen with effort from your end with added meta tags and optimized content. 

3. BigCommerce

BigCommerce’s best feature is how user-friendly the site can be. It is easy for potential customers to navigate, which can greatly improve SEO. BigCommerce also has SEO-friendly URLs and provides access to edit your Txt file. This flexibility is great for users who mainly want to see more SEO results. 

Many report that BigCommerce is not beginner friendly, and can have a bit of a learning curve. Users may also experience slower loading speeds, and you may find fewer free or budget-friendly options on the platform. 

4. Magento

Magento is often praised for how customizable the platform can be. With it being highly customizable, you have full control over many SEO aspects, making it very SEO-friendly. 

With Magento, you don’t need to build a website from scratch, but you will need to have some understanding of coding to get your desired product. Because of this, the platform is not as beginner-friendly as others. 

5. WooCommerce

WooCommerce is a plugin you can combine with WordPress to integrate your WordPress website with ecommerce tools. WooCommerce is one of the most SEO-friendly options for ecommerce platforms. This is because it is very user-friendly while remaining customizable. 

WooCommerce lets you optimize your pages yourself and even offers automated meta tags and optimized page titles. WooCommerce also integrates with Google Analytics, which gives you important insights for improving SEO performance. 

How Can I Choose The Best Ecommerce Platform For Me? 

With the many choices of ecommerce platforms in 2024, it is important to choose a platform that will work seamlessly with your business. To find the best platform for you, consider: 

What is Your Experience Level? 

If you have coding experience, you may appreciate the flexibility of a platform like Magento. However, if you have less experience and are building the site on your own, you may want to choose a platform that is beginner-friendly, like Shopify. 

What is Your Budget? 

Most ecommerce platforms offer free or budget-friendly options to get started if you are looking for something less expensive. However, some sites may greatly limit what templates and features you can use. 

What are your business goals? 

Is your priority to be an authority in your industry, or is your goal to receive as many eyes on your business as possible right now? Different platforms will cater to these goals, as Shopify’s blog feature can greatly impact your reputation, while WooCommerce can greatly improve your SEO and visibility. 

Wrapping Up

We have listed some of the best ecommerce platforms in 2024, but the best ecommerce platform for SEO for your ecommerce site might be very different from the best platform for another site. It is important to put each aspect of your business into consideration before choosing the best platform for you. 

Building a website for your ecommerce business is not a small feat, and neither is building continuous SEO-optimizing content for your site. BKA content takes this task off your plate and can help optimize any platform for SEO. To learn more about how BKA can increase your SEO, take a look at our organic SEO packages.