BKA Content Blog

Search engine optimization (SEO) is vital for increasing your website's visibility. Keywords are essential as they link user searches to your website's content. This article will explain keywords in SEO, how they're important, and how their effective use can boost...

At its core, Keyword Planner is a tool for pay-per-click (PPC) search campaigns with Google Ads. However, as you perform search engine optimization (SEO), you may wonder about how to use Google Keyword Planner without creating an ad. Fortunately, it is possible, which...

Are you ready to jump into search engine optimization (SEO) but unsure about which of the 500+ software solutions is right for you? We can help with this list of the best SEO tools for beginners. Check out our breakdown of the programs that will serve you well as an...

A Deloitte study found that 79% of companies expect artificial intelligence (AI) to transform their organizations in the next three years. Naturally, this shift has meant big changes in search engine optimization (SEO) content and AI for marketing. As with any...

Saying that Yoast SEO is a popular tool for search engine optimization would be an understatement. It has over 10 million installs, and 25,000+ five-star ratings (95% of the total). This app comes in two flavors: free and premium. If you use WordPress (or Shopify) for...

Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring...

Google reviews are online ratings that appear near your company's profile in Google Search and Google Maps. In 2021, over 70% of all customer ratings came from Google, so there's no question this feature is important for your business. Do Google reviews help with...

Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the...

Many marketers start with Google Keyword Planner for search engine optimization (SEO) research. However, Google created the tool for pay-per-click (PPC) ads, so how accurate is Google Keyword Planner for SEO? The answer matters because good data-driven marketing can...