BKA Content Blog

Shopify isn’t bad for search engine optimization per se. It’s pretty useful out of the box, with tools that make adding title tags, meta descriptions, image alt text, and other positive SEO elements easy. That said, when you’re trying to beat 5 million other Shopify...

Figuring out how to get free backlinks gives you an advantage in search engine optimization (SEO). That’s because having lots of high-quality backlinks is still a factor Google and other search engines use to evaluate and rank pages. If you haven’t discovered the...

Google Analytics 4 made monumental changes to metrics tracking for search engine optimization and pay-per-click campaigns. Instead of just seeing overall page traffic, now you get precise data for every stage in the customer journey. What’s the secret to GA4’s...

Marketing is essential for leads, revenue, and business growth. Not surprisingly, professionals recommend setting aside at least 5% to 10% of your monthly sales for advertising. How should you spend your ad budget for the biggest return on investment? Learn why hiring...

No matter your business, you must stand out in the vast online world. A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Creating a strong search engine optimization strategy on your own...

Though SEO gets results, many digital marketing and web design agencies do not have in-house experts. The easiest, fastest and most affordable way to provide SEO services to clients is to outsource this work to the best white label SEO companies. Find out what sets...

Did you know that 77% of people begin their patient journey with a Google search? The search engine handles 70,000 healthcare-related searches every minute. It may be the most influential tool when people choose which doctor to trust with their medical care. SEO...

You might think your website only has one audience: target customers. In reality, you should always create content with two groups in mind, both visitors and search engines. The way you structure information for people isn’t necessarily what Google sees. Even the most...