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The 11 Types of Editing You Need for Your Content
If you’ve just finished writing your article, blog post or book and are looking to publish it right away – stop. Take a step back and consider this: Has your document gone through any sort of editing process by someone other than you? If not, you should seriously...
Creating a Target Audience for Your Marketing Campaign
Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. To build any sort of marketing strategy that does...
Top 10 Mortgage Marketing Hacks for SEO Lead Generation
As a mortgage provider, you know how important SEO lead generation is for your business. Leads represent potential clients who can consistently support your sales goals and perhaps provide referrals down the road. The right search engine optimization tools can improve...
3 Disruptive Marketing Examples and Why They Work
When competition for your products and services surrounds you on every side, it can be exhausting to find new ways to market your business. Perhaps the popular forms of marketing aren’t doing enough for your company and you are looking for something new to...
How Long is 500 Words?
For most marketers, business owners and content managers, staying within budget is a very real thing. You've been given X amount of budget dollars to bring in X amount of revenue. As content marketing continues to establish itself as a worthy investment of marketing...
What is the Ideal Twitter Header Size
Twitter profiles feature full-width headers, also known as Twitter banners. It is important to select an image with the recommended Twitter header size dimensions and the best composition for the desktop and mobile display modes of this social media platform. ...
Long Form Content or Short Form Content: Which One Should You Use?
Let's start by asking the one fundamental content marketing question every content marketer has asked at one point or another. What is the ideal length for content? How Long Should Your Content Be? This should be easy, right? Just come up with one, magical word...
Enhancing Readability With the Flesch-Kincaid Score
"Search engine optimization" can be a confusing term. Yes, it involves the strategic use of keywords to help your content rank highly in search results, but that's only one side of the coin. It is also important to optimize content to appeal to human readers by...
Content Marketing Life Hack: Using a Content Writing Company
Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. It's no secret that all of this content writing takes time, which is the one thing that most content marketers have in short supply. Lucky for...
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