BKA Content Blog

Building links is one of the most important SEO tactics. When Google's bots crawl websites, they focus on incoming links to rate a site's authority. High-quality backlinks drive traffic to your website and often lead to increased revenue. Despite this, more than 55%...

The demand for high-quality website content is the highest it’s ever been, with 91% of B2B marketers and 86% of B2C marketers citing it as a key element of their overall online marketing strategies. The thing is that, although businesses recognize the need for fresh...

Search engine optimization (SEO) is vital for increasing your website's visibility. Keywords are essential as they link user searches to your website's content. This article will explain keywords in SEO, how they're important, and how their effective use can boost...

At its core, Keyword Planner is a tool for pay-per-click (PPC) search campaigns with Google Ads. However, as you perform search engine optimization (SEO), you may wonder about how to use Google Keyword Planner without creating an ad. Fortunately, it is possible, which...

Have you ever read something on a website and then a few days later needed that information but couldn't remember where you saw it? Learning how to search for keywords on a website can help you retrieve an article or a fact on a website, but that's not the only way it...

Are you ready to jump into search engine optimization (SEO) but unsure about which of the 500+ software solutions is right for you? We can help with this list of the best SEO tools for beginners. Check out our breakdown of the programs that will serve you well as an...

You probably already know that search engine optimization is vital if you want your website to climb to the top of Google's ranking algorithm. What you might not realize is that SEO is about more than well-written content and high-quality keywords. Links are one of...

A Deloitte study found that 79% of companies expect artificial intelligence (AI) to transform their organizations in the next three years. Naturally, this shift has meant big changes in search engine optimization (SEO) content and AI for marketing. As with any...