Finding the Best Keyword Opportunities for Your Site

Effective content marketing still heavily depends on you using the right keywords and topics. Now that almost everybody knows that, discovering fresh keyword opportunities has become more challenging.

Indeed, keyword strategy is still one of the top 10 most difficult tasks in search engine optimization (SEO). How can you make it easier to find keywords? 

Take a quick look at what we’ve seen to be the best ways to uncover the top keyword opportunities. 

What Are Keyword Opportunities? 

A keyword opportunity refers to a word or phrase your website could rank for in search engine results or possibly rank higher for. By correctly using the keyword in your content, you should increase your site’s rankings in organic searches.

For example, a software-as-a-service company’s target audience might have a growing interest in new cybersecurity threats. That company could produce helpful content with keywords relating to that subject matter and gain higher positions on Google’s search engine results pages (SERPs).

How Do You Find New Keyword Opportunities? 

You can continually find new keyword opportunities by using the latest keyword research tools and strategies. These tactics help you discover high-volume low-competition phrases relevant to your industry.

Use Google Search Console

Google Search Console (GSC) can help you find keywords that you’re already ranking for but not fully capitalizing on. To do this, go to the “Performance” tab and then the “Queries” section. Look for keywords that are getting lots of impressions but few clicks. This information leads you to URLs where you can optimize keyword usage to improve page rankings.

On the other hand, you could go to the “Pages” tab first. Pick a page and click on “Queries.” This shows which keywords are generating impressions and clicks to that page. You can optimize keyword usage on that page, create similar content, or target related keyword opportunities.

Analyze Your Competitors’ Keyword Usage

A gap analysis is a great way to see which keywords are driving traffic for your competitors. This research shows which keywords they rank for that you’re not targeting. If you can provide better content around that keyword, you may be able to overtake your competition.

Doing this kind of competitive analysis requires advanced SEO software. Check out Semrush, Spyfu, or Moz for top tools.

Check Online Forums and Social Media Groups

Part of good keyword analysis includes putting on your sleuthing hat and figuring out what phrases are hot among your target audience. If people in your key demographic frequent particular pages on Quora or Reddit, you should be on there, too. 

Social media groups are another good spot to check, including those on LinkedIn and Facebook. Then you can stay current on what questions and topics they care about and start creating content that uses related keywords.

Look at AutoComplete

Have you noticed that, when you start typing in the search bar, the browser offers suggestions to complete the phrase? These don’t come out of thin air. The algorithm takes note of what people are currently looking for, and these could be great keyword opportunities sitting right under your nose!

Keep in mind, however, that success most often lies in the long-tail keywords. These are phrases that are at least three words long and get more specific than broad high-competition keywords. (As an example, “kitchen remodel” could be too broad for a contractor, but “affordable kitchen remodel expert in [your city]” might be an easier target.)

Take a Closer Look at SERPs

After searching for industry-related keywords, scroll down to the “People Also Ask” section. These questions may contain a fresh keyword opportunity. Again, be sure to focus on long-tail keywords.

Other sources of potential keywords can be in the Featured Snippets and video snippets on SERPs. A Featured Snippet is a box at the top of the SERP that quotes a portion of a website and provides a concise answer to the query. Video snippets have a portion of a relevant video and a brief quote. 

Determine if you can create a better response than those snippets. If so, you may be able to win those coveted snippet positions for yourself.

Use Google Trends and Google Keyword Planner

Google Keyword Planner helps uncover keyword opportunities for Google Ads. However, its suggestions are also excellent candidates for your content marketing. 

Google Trends shows which terms have been most popular on Google and YouTube. It also provides projections, and these forecasts can be great for discovering when to use seasonal keywords.

Can You Make Money From Keywords?

Yes, you can make money from keywords, either directly or indirectly. These methods all rely on you making your site more popular through good SEO practices. Then, either a sponsor or affiliate pays you for conversions, or a visitor pays you for a product or service.

The top ways to make money by capitalizing on keyword opportunities include:

• Selling ad space through Adsense or another ad provider, such as Media.net or Ezoic
• Putting affiliate links in keywords or having a referral partnership where you earn a commission from the sale that results from a visitor purchasing through one of your links
• Selling products and services with calls to action using motivating keywords
• Offering content writing services as a marketing agency by white-labeling content production from another agency
• Selling a popular website that has effectively used profitable keywords

Generating revenue from keywords always involves content creation and SEO. If you can’t manage that workload right now, hire a blog writing service to do it for you.

Who Can Help You Start Seizing Keyword Opportunities Right Away?

Taking advantage of prime keyword opportunities is a core element of your content marketing and SEO. If the necessary research, production, and optimization are out of reach right now, we can handle it for you with our managed writing services at BKA Content. 

Contact us for a free consultation with a complimentary SEO audit and expert recommendations for discovering the best keyword opportunities.