How to Use Keywords in Your Content
How to Use Keywords in Your Content
Since search engines use keywords as a jumping off point when filtering results, it’s incredibly important to make sure that you know how to use keywords in your content correctly so that your content has a better chance of being found, indexed and ranked.
While there are many opinions on how keywords should be researched and used, I’m not going to go into all of the nitty-gritty of all of that, but instead, want to provide you with a basic and quick step by step guide on how to correctly and safely use keywords in any type of content that you write/post.
How To Use Keywords
Insert keywords into your content using the following steps:
- Use Keywords in Your Meta Description – Make sure to use the keyword at least once in the meta description of the content, but no more than twice. The meta description acts as a simple summary to describe what the content is about, so placing the keyword in this summary helps Google to better filter your results.
- Use Keywords in Your Title – If possible, use the keyword in the title of your content. Since Google pairs this title header with your meta description to paint a picture of what your content is about, having the keyword in the title is very helpful as long as it can be used naturally.
- Use Keyword Within the First 200 Words – Many experts believe that Google gives more weight to the first 200 words in your content. This makes it very important to make sure that you use your keyword within the first sentence or paragraph if at all possible without sacrificing the quality of the content.
- Use Keywords in Headers – When a keyword is used in headings, it brings more emphasis to the meaning and importance of the keywords. This helps the search engines to know how relevant those keywords are to your content.
- Use Keywords in Anchor Text – When a keyword is used as an anchor text in your content, it implies that there is a place to find even more information regarding that word. This helps to place added emphasis on the keyword and the relevancy it has to the content.
- Use Keywords in Alt-tags – Using your keyword in an image alt-tag can help it to be shown during image searches. This can help users to be led to your content in a round-about way.
WARNING: Avoid Keyword Stuffing
Don’t overuse keywords. I cannot stress this enough. Google is much smarter than it was in 2012 and can easily tell if you are keyword stuffing for SEO purposes, or if you are using keywords in a legitimate way to help readers find relevant information to help answer their questions.
If Google suspects you are just using keywords for SEO, you will get penalized meaning that your content won’t be indexed, rank, etc. Keyword stuffing is never worth it, so don’t waste your time doing it.
How Many Keywords Should You Use On A Page?
Only target 1-2 keywords per piece of content. Any more than this totally comes off as SPAM and isn’t necessary. What you’ll find is that related keywords will naturally and automatically come up when writing content.
What you want to avoid is targeting more than 1-2 keywords to put on the page. Doing this hurts readability and sticks out like a sore thumb to readers as well as Google’s page crawlers.
- If it doesn’t work naturally, don’t use it. Keywords should be relevant and highly applicable to your content, if the word is odd or doesn’t fit, use the correct version of it that makes sense or throw it out.
- While keywords are great, the meat of the content is the most important thing you should focus on. Keyword riddled content helps nobody and Google will not rank your content unless it helps somebody.
Greg Secrist has worked in the SEO and content creation industry since 2009. He is the CEO and co-founder of BKA Content, an industry leading content creation services company. Greg is also a passionate tech geek, web designer, marketing pro and SEO expert.
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