by Matt Secrist | Jun 10, 2019 | Community
Operation Smile 5k Fun Run In what has become an annual BKA Content tradition, we were honored to be able to sponsor and run in the 12th Annual Operation Smile 5K Fun Run this year. This was the 8th year we’ve been a part of this awesome event and it was just as...
by Matt Secrist | Apr 29, 2019 | Miscellaneous
Titles are an opportunity to give readers vital information about your message before they even begin to read your work. Your title can introduce a feeling, a topic or an idea. They are equally important across all genres of work, from nonfiction about economic trends...
by Matt Secrist | Mar 25, 2019 | Content Marketing
You know that you need to optimize your content for search engines if you want people to find it. You also know that people don’t like reading stuff written for algorithms and bots. You seem to go around and around trying to create the perfect marketing collateral...
by Matt Secrist | Mar 18, 2019 | Content Marketing
The idea behind content marketing is to attract potential customers to your site and engage with them. The goal is to establish a bond and win their trust so they will buy from you. It sounds simple enough, right? Not so fast there, Sparky. Consider that only a tiny...
by Matt Secrist | Jul 3, 2018 | Community
Every year, there are over 200,000 kids who are born with either a cleft palate or a cleft lip. This condition can affect the ability of these children to speak, smile or even eat. Operation Smile is an organization that is dedicated to performing life-changing...
