There’s nothing more frustrating than creating high-quality content day after day, only to have it disappear forever into the billion-byte ether of the internet, like a message in a bottle that never hits the shore. You can post, tweet, share and pin your latest blog....
Posting a really great piece that generates thousands of visitors can be great for your business, but eventually, the newness will wear off and the hits will drop. While you could let that article drift off into the oblivion of your archives, you may find that a few...
It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging...
When you think about SEO, the first thing that pops into your head is probably keywords. So much effort for developing your content marketing plan is put into finding the right keywords to boost your ranking. How much do you worry about the structure of your actual...
If you ask marketers what the top outlets for content are, most will include social media in their list. The fire of business marketing across social media channels has been fueled and continued to grow for many years. As new websites and apps are developed, companies...
What is the ideal length for content? That is probably one of the most common questions marketers come across. Some experts go on and on about the benefits of long-form content, and then you see a post that says that short-form is better. So, how do you know what type...
