by Seth Saunders | Jul 23, 2019 | Content Marketing, Legal
You know what they say about good lawyer jokes? There are actually only three; the rest are all true stories. The legal profession in general often suffers from a bad reputation. Much of that comes from misinformation that people acquire from media portrayals and news...
by Christina Cordova | Jul 19, 2019 | Content Marketing, Insurance
Neil Patel once said, “There’s no such thing as a boring industry … just bad writers who aren’t creative.” He said this in response to thousands of business owners who were complaining that content writing wasn’t for them because they...
by Shaundra Cragun | Jul 15, 2019 | Content Marketing, Mortgage
Mortgage content marketing is a must for lenders who want to boost business and generate high-quality leads. Instead of relying on third-party services and referrals, you can create your own pipeline of prospects who can potentially be converted to applicants and...
by Pamela Mooman | Jul 12, 2019 | Content Marketing
You had a dream — a vision — for a start-up business. You nurtured this dream, kept it close, and went to work putting the foundation under it, as Henry David Thoreau said. Then, you convinced hardened financiers to back your vision, and you spent long hours working...
by Jon Bingham | Jul 9, 2019 | Content Marketing, Insurance
You’ve heard by now that content marketing can help grow your insurance business, but have you added this strategy to your arsenal? You may be too busy to keep up with a blog, or you may think that insurance writing is too dry to attract an audience. Perhaps you...
by Christina Cordova | Jul 5, 2019 | Content Marketing, Mortgage
As you well know, competition in the mortgage world is fierce, with dozens of lenders in the same region offering different rates, distinctive programs and varied levels of customer service. Each of these factors, along with dozens of others, makes it more difficult...
