The Benefits of Blogging
These days, it’s rare to go to a website that doesn’t have a blog. Since everyone has one, it begs the question of what are the main benefits of blogging for a business?
1. Blogging Helps You Connect with Customers
Blog writing provides an outlet where you can market and connect with your audience more candidly, while still providing helpful and useful information that your audience can benefit from. It gives your brand a “voice” and allows you to use that brand voice to inform, educate, engage and entertain. People buy from companies they trust. One of the biggest benefits of blogging is increasing the brand authority that directly leads to consumer trust and loyalty.
2. Blog Writing Helps Increase Site Traffic
Consistently creating blog posts and posting them frequently not only connects you to your customers but can make a huge difference with overall traffic. One of the benefits of a blog is that it gives you online real estate where you can start to win keywords that your potential customers would type into search engines to find products and services exactly like yours.
The more quality content you have out there, the better chance you have of increasing your traffic for high-ranking keywords.
3. Blog Writing Helps Increase Sales
It’s hard to argue that increased traffic increases the chances of getting leads, and who doesn’t want leads that they can convert to customers? Another one of the benefits of blogging is the fact that the more content you have out there, the wider the net you have to catch new leads. As you start the see how new visitors interact with your blog posts, you can better see how to streamline the conversion process and lead them through the sales funnel.
The end goal of blog writing is to organically capture traffic you would have otherwise had to pay out the nose for with Google Ads.
4. Blog Writing Companies Can Help You Scale
While every business knows that they need to blog consistently and more frequently, most businesses just don’t have the time or resources internally to make a healthy blog happen and reap the benefits of blogging. This is where using a business blog writing service can help to really make the difference.
But before we get into that, let’s take a look at the cold hard facts – the data.
As you can see from the data above, blog posting frequency does make a difference when it comes to traffic, leads and links.
It’s important to note that while the data shows that 16 or more blog posts per month is kind of the magic number for most blogs to start seeing results, the number of blogs your business needs to see results may differ based on the saturation of your market and the size of your competitors. Also, blogs can vary in word sizes. You may need to create long-form blog posts to accurately cover all of the ins and outs of the topic you’re trying to cover. The longer the word count, the longer it takes to create the blog post.
This is where blog writing services can really make a world of difference as a content marketer.
Get High Quality Blog Writing While Saving Time
One of the biggest reasons why content marketers don’t blog as frequently as they should, in order to maximize results, is time. Let’s face it, writing awesome blog content takes time – time that most content marketers just don’t have.
The Benefits of Blog Writing Services
Our business blog writing services solve this problem as we have teams of experienced blog writers that can create the content you need without you having to write a word. With hundreds of content writers in our network, we can also help you to scale your blog writing projects much quicker than if you were to do it on your own or rely on existing team members.
Not only can we write SEO-friendly blog posts, but we can save you even more time by creating meta descriptions, title tags, social media posts and more to help you get the most out of your blog posts. When you start to consider time, experience and bandwidth, the benefits of content writing services can really start to pile up.
Quality Blog Post Writing Matters
Having been in business since 2009, we know what it takes to produce high-quality blog content that produces results. It’s no secret that Google and your readers want quality content that reads well and gives helpful and useful information.
Unlike some of our competitors, we are a blog writing company that hires American-only writers. We run them through a stringent vetting process to make sure they can produce the standard of writing quality BKA Content is known for. We do not off-shore content writing, and we never will.
We also have teams of professional editors that can look over your content to make sure it’s perfect and post-ready. This means you can get high-quality content in a truly hands-off way.
This Isn’t Our First Rodeo
Whether you are an agency, enterprise company, e-commerce retailer or small business, we have the experience you are looking for in a blog writing company to create high-quality blog content at scale.
We focus on written content only, which makes us the best at what we do. Oh, and did we mention that our pricing is affordable? Get the best bang for your buck while resting easy that your content is going to meet your specifications.
It’s important to select a blog writing service that you can trust. Here are some of the companies that have trusted us with their blog writing needs:
We Are Not Just A Freelance Blog Writing Platform
One thing that really sets our blog writing services apart is that we are not a platform that simply connects you with individual freelance writers. Instead, we are a fully managed content creation service, which is fundamentally different from our competitors and is necessary in order to produce consistent high-quality content.
Whether you order blogs on our website, or via a dedicated account manager, you will never have to work with blog writers individually as this is all managed and handled for you by us. We believe in old-fashioned customer service and the ability to customize to your needs.
At BKA Content, you work with one point of contact for ordering and delivery. Nobody else makes it as easy as we do to enjoy the benefits of blogging for your business.