Is It Worth It To Buy High-Quality Articles
Is It Worth It To Buy High-Quality Articles
You’ve heard it before, and you’ll hear it again: Content is crucial to your marketing strategy and the overall success of your business. A shift in consumer behavior is the primary driving factor behind this truth. Consumers today are not only more informed than those of the past, but they also expect more from the brands with which they choose to do business. While there are several ways for businesses to cater to the evolving needs and expectations of consumers, creating and publishing high-quality, engaging and relevant content is one of the best and most cost-effective ways to do so.
But how do you publish and promote content as quickly as today’s marketing needs demand it? One of the most effective, and ultimately cost-saving ways to do so is to buy high-quality articles. Not sure if this is the right path for you? Learn more to understand what exactly you can buy and if it is a good idea for your company.
Should You Buy High-Quality Articles?
In 2018, more than half of the 200 leading Fortune 500 companies maintained a corporate blog. Approximately 55% of marketers of organizations of various sizes named blogging as their top priority, while a whopping 90% of enterprises claimed to use content marketing tactics. Up there with video and eBooks, blogging is the third most commonly used content marketing strategy.
4 Reasons to Use High-Quality Articles
The point is, businesses blog. The question is, though, why? What can blogging do that other forms of marketing cannot?
The benefits of blogging are innumerable and go beyond the commonly cited “increased website traffic” and “more sales.” Though you should certainly not discount these benefits, there are a few others you should keep in mind. Whether you write them yourself or buy high-quality articles, here are four reason why you need this kind of professional content.
1. Create and Strengthen Relationships With Customers and Prospects
Relationships are at the heart and soul of any business association. In fact, without strong connections between your brand and its customers, your chances of succeeding would be slim to none.
Emotionally invested customers benefit brands far more than ambivalent, one-time customers. For instance, customers with emotional attachments yield a 306% higher lifetime value than uninvested ones. They also recommend brands at a rate of 71%, compared to the average referral rate of 45%.
Customers with an emotional attachment to a brand will spend, on average $699 with a company per year. Regular, satisfied customers, on the other hand, spend about a third of that, at $275 annually.
We can go on and on about the benefits of creating and strengthening your customer relations, but we’ll leave that to HubSpot. What we will tell you is that content is one of the best ways to engage and connect with your audience.
Content — whether in the form of blogs, website content, email newsletters or video — provides ample opportunity for you to converse with current and prospective customers on an intimate level. It also serves as a great way to build trust and authority, hear what customers have to say and respond to their concerns in an insightful way.
2. Nurture Relationships on a Large Scale
Customer retention costs just a fraction of customer acquisition, and for good reason. Acquiring customers is a long, drawn-out and expensive process that includes back-and-forth emails, multiple phone calls, possible in-person visits and regular follow-ups. From implementation to completion, the whole process can take weeks or even months, and there is no guarantee that it will end in a sale.
Once you acquire a customer, however, all you have to do is retain him or her. Content marketing provides an easy and affordable way to accomplish this goal, as you can do it on a large scale. When you buy high-quality articles, social media posts, email newsletters and other forms of content, you’re slowly able to build the trust factor with each individual customer, but without having to email them on an individual basis.
3. Establish Yourself as an Industry Leader
As we mentioned in the previous point, creating and publishing high-quality content can help you position your brand as an industry leader. Brand authority plays a crucial role in establishing consumer trust and helps customers feel confident that their money is well-spent on your products or services. Regardless of how large or small your organization is or what type of industry you’re in, publishing valuable, informed and insightful information on a regular basis will position you as the go-to and trusted expert in your particular niche.
4. Boost Brand Awareness
You cannot connect with consumers if they don’t know your brand exists. One of the most powerful ways to generate brand awareness today is via the internet or, more specifically, content marketing. While the next section will go into more detail about how content marketing helps to generate brand awareness, obvious benefits include a boost in search engine rankings, increased website traffic and more opportunities for sharing.
What the Stats Say
Blogging statistics are incredible, and they become even more so with each passing year. As of 2020, there were 600 million active blogs on the internet. While many business owners might hear this stat and give up on content marketing before they even begin, they will quickly change their minds after hearing the following:
- Blogging can generate 434% more indexed pages and 97% more indexed links.
- Companies that blog have 67% more leads than brands that don’t.
- Marketers who make blogging a priority see a 13X higher ROI than those who don’t.
- Businesses that blog cite 55% more website visitors than those that don’t.
- 70% of consumers say they would rather learn about a company from a blog than an advertisement.
In short, blogging is effective for accomplishing your short- and long-term marketing goals, so why isn’t everyone doing it? The short answer is, blogging is hard.
The #1 Drawback of Blogging
Today’s consumers have high expectations. While once upon a time it was enough to publish 500-word articles once a week and see results, that is no longer the case. Now business blog content must meet a myriad of increasingly rigorous standards that pertain to everything from length to graphics to SEO. While consumers’ expectations for your blog will depend on several unique factors, the habits of the most successful bloggers may lend some insight into what, exactly, you need to do to be successful online:
- Buy high-quality articles that are 2,000+ words in length
- Spend at least six hours on each article
- Include 10 or more images per blog
- Write 20+ draft headlines per article
- Implement a formal editing process
- Publish daily
Use Your Resources Wisely
If you’re looking at this list and thinking to yourself that you don’t have the time for that, you’re not alone. Content marketing is a full-time job, which brings us to the main point of this section: Most businesses — especially smaller ones — simply do not have the resources to implement a consistent blogging plan on their own.
Blogging is a long-term strategy that requires an ongoing commitment to be successful. To realize the benefits cited above, you need to first build an engaged audience. Doing so is a long game, as each step you take builds off of the previous one. Though how quickly you can build an audience and start seeing results depends on a number of factors — including but not limited to your existing audience base, your industry, your competition, the quality of your content and the consistency of your efforts — experts warn that it takes, on average, six months to start seeing any significant changes. For many small business owners, this news is discouraging, as they simply do not have the resources today to invest in an approach that will take months, if not years, to pay off.
5 Reasons Why You Should Buy High-Quality Articles
Fortunately, as with any business operation that requires a full-time commitment, you have options. One such option is to buy high-quality articles.
Whether you use our managed services, self-service option or subscription-based model, buying blog articles through BKA Content is as easy as shopping on Amazon or heading to your local supermarket.
Affordably priced, our writing services are designed to help you grow your business on a scale that works best for you and your budget. Whether that means ordering one blog article per month or 100, our team has the talent and resources to fulfill your order and, more importantly, realize your goals for blogging sooner rather than later. Below are a few other compelling reasons to put your trust in our writing services.
1. Save Time
According to the findings of a HubSpot survey, it takes the average experienced writer one to three hours to complete a 500-word article from start to finish. This time does not include topic research, keyword research, article research, optimization or editing, each of which can be full-time jobs in and of themselves. While you might be thinking to yourself that a two-hour time commitment doesn’t seem that bad, remember that content marketing success is the result of consistent efforts.
Statistics show that brands that publish 16 posts per month see three times the amount of website traffic as brands that publish only one or two times per month. Bearing this data in mind, ask yourself, do you have 32 hours to dedicate to writing each month? Chances are, you don’t, but we do.
When you buy high-quality articles, you can outsource all of the time it takes to write quality, engaging blog articles while you focus on other business matters. Moreover, you can count on our team to optimize your content for the search engines and run it through editing, all for one fixed cost.
2. Reduce Spending
Speaking of cost, money is one of the biggest concerns business owners have regarding outsourcing. It is a common misconception that outsourcing is cost-prohibitive, but the truth is that outsourcing tasks such as article writing is affordable. Not only that, but outsourcing can actually be easier on your budget than keeping the work in-house, as it eliminates administrative costs, HR expenses and other overhead costs.
Moreover, if you buy high-quality articles from the right copywriting services, the ROI potential is significant. For instance, you may spend $200 on blog writing services each month, but, depending on what you sell, just one new client can offset that cost with a single purchase.
3. Publish With Consistency
In content marketing, consistency is key. According to McKinsey & Company, consistency is the secret ingredient to a happy customer experience. Forrester backs this claim, stating that consistency is at the heart of any trusting relationship between a brand and its customers. When your brand does anything with consistency — whether it be answering the phone the same way or publishing a new article every Tuesday at noon — you further establish your credibility, build trust and strengthen your reputation.
Whether you choose to write blog articles yourself — or you delegate the task to an existing employee — your content schedule is dictated by your or your team member’s schedule. Some months you may have time to write and publish 20 articles, while other months you may only have time to publish two. The point is, you may struggle to maintain a somewhat rigid schedule on your own, which can harm your brand’s image and reputation.
When you buy high-quality articles from our copywriting services, you never have to worry about consistency. Whether you order two articles per month or 200, you can count on our team to deliver your order in full and on time, every time.
4. Acquire Higher Quality Articles
When you buy website content from a reputable copywriting service, you get access to dozens, if not hundreds, of experienced writers who are ready to breathe new life into stale topics. Ideally, these writers go through rigorous hiring and training periods and receive quality checks on a regular basis. They must also adhere to strict style guides to ensure consistency across every piece of content they create. The end result is a superior piece of content that is unique and engaging. To have peace of mind that your content is all of these things and then some, you can also invest in add-on editing services for an additional fee.
5. Access Optimized Articles
Depending on from which agency you buy articles, you may have the option to invest in optimization services in addition to writing and editing services. Search engine optimization is an additional measure you can take to help your content succeed online and to ensure that it lands in front of your target audience at the right time. While you can always optimize your content yourself, a trained writer is familiar with SEO best practices and what steps to take to appeal to both the search engines and your readers.
Are You Going To Buy High-Quality Articles?
Buying high-quality articles isn’t for everyone. However, if you’re interested in saving time and money while realizing the full benefits of consistent content marketing efforts, it may be for you. To be sure, though, reach out to a member of our team or explore our content shop to learn more about our writing services and decide whether they’re right for you.