Should You Buy High-Quality Articles?
If you have ever looked into content outsourcing, you’ve likely seen the CTA “buy high-quality articles” somewhere in your search. This advertising hook works well, but let’s get to the root of it: what does high-quality even mean? Is it something you (and your wallet) should care about?
The answer is yes, you should buy high-quality articles and use them to your advantage. However, we’ll take the time to show you why.
Why Should You Buy High-Quality Articles?
High-quality articles are written as part of a business’s content strategy. They are created to directly impact the reader, usually by informing or persuading them in some way. Top companies in a variety of industries publish these kinds of articles on their websites and social media accounts.
There are a lot of factors that can elevate the quality of an article (more on that later) but the bottom line is this: High-quality articles are pieces of content that are effective and professional.
Top Companies Buy High-Quality Articles
Content agencies use the term high-quality carefully, because in the content world, high-quality articles are a big deal. Neil Patel reports that nearly every 3 out of 4 marketers view content creation as their most effective SEO tactic.
Publishing engaging content can be the #1 way to attract customers and build loyalty. And, if you create an effective content strategy, you can be viewed as an expert in your field. Most businesses today are starting to incorporate content marketing into their business strategies.
Content is incredibly valuable, which is why most companies publish fresh content 1-2 times weekly. Most of this content is informational, showing expertise and care from the company promoting the content.
The Benefits of Outsourcing
Content marketing is a key element to include, but how do these companies produce so much quality content consistently? TopRank reports that 64% of B2B marketers outsource article writing.
There are many benefits of buying high-quality content from agencies or freelancers. First, you don’t have to do the work yourself. As the statistics show, content marketing should take a large portion of your marketing strategy, which requires many hours of writing monthly, or even weekly.
By outsourcing, you can use your team’s talent elsewhere while saving overhead costs that an in-house writer would require. With a content agency, you also get access to faster turnaround times and a wide variety of perspectives.
However, when you’re buying content, you want to make sure you are getting the quality of content you are looking for.
What Makes an Article High-Quality?
When you buy high-quality articles, it implies you are getting something better than your average piece of content. This is especially true when outsourcing from a content agency or freelancer. But what does that entail? There are four factors that can determine the quality of an article: error-free content, readability, SEO, and relevancy.
We’ll show you why each of these factors can make or break an article, and why it’s important to buy high-quality articles that include these elements.
Content marketing drives traffic to your website, builds brand loyalty and convinces readers to become customers. With something so vital to your marketing strategy, you cannot risk poor grammar.
For some readers, spelling mistakes and noticeable errors are a big turnoff. For others, it affects their perspective of your brand: They may think you’re not as professional or competent when selling services/products. The way you write reflects your brand voice, which is why it is important to write quality content.
Of course, good grammar can be a pain. If you are writing your own content, there are a few apps that can help you improve your writing such as Grammarly, which catches spelling/grammar mistakes and offers suggestions to fix them.
However, if you buy high-quality articles, you can expect a professional level of writing with minimal mistakes. Some services allow to you pay a little extra for editing, which can give you an added assurance that your writing will be completely error-free.
Having perfect grammar and spelling may be impressive, but it doesn’t guarantee that your content is high-quality. Let’s be honest: You are not writing a textbook. You are writing to your target market, which means you must write in a way that is engaging and easy to follow.
According to Readable, 85% of potential readers read at an 8th grade level or lower. To reach your audience in the best way possible, aim for writing content that a 13- or 14-year-old could read with ease. This isn’t an insult to anyone – it simply means that content shouldn’t take too much brainpower to process, especially if you want people to enjoy reading your articles.
Another part of readability is clarity. You can tell when an article is high-quality when the words roll right off the page and make sense. You can also tell when something is low-quality when you constantly stop to process words and get lost in run-on sentences. And if there’s too much fluffy content (overly flowy words or sentences that lose the main idea of the content), people will simply stop reading your article.
Of course, you want to include just enough meat on the bones to make an article interesting, but there is a reason why non-writers pay professional writers to craft content. You want articles that catch the attention of readers without losing them in fancy words or phrases. If you choose to buy high-quality articles, find writers who create readable content.
Even if you create engaging, error-free content, there’s still a risk that your content will get lost in Google’s abyss. Hundreds of millions of blog posts are on the internet, so how do you make sure yours gets seen by interested readers… or readers at all?
The answer is simple: Create content in a search-engine-friendly way. Google may seem like a thriving monster, gobbling up blog posts as they come and spitting out answers to any search query you may have. However, it’s not as scary as it looks. Google and other search engines use specific algorithms to find content that can best help readers. This is highly focused on keywords, metadata and formatting.
Depending on your needs, you may buy high-quality articles that are extremely SEO-focused. However, what makes an article good quality is that it is written in a way that can be easily picked up by search engines. Here are a few basics these articles will include:
- Paragraphs and headings. Search engines can read what’s “most important” in an article by reading H2s, H3s, etc. Writers will format headings and include ample white space for ease of reading.
- Some businesses may ask writers to focus specifically on a few keywords to boost rankings. Writers will focus the content on those keywords, which improves SEO.
- Outbound links. Many high-quality articles include links to home pages, other websites or resources that the reader can use.
Additionally, writers can add meta descriptions, titles and images that help with SEO. All these things contribute to the overall ranking of your articles while improving the readability and overall visual appeal of your articles as well.
Lastly, it’s important to create content that is relevant to your readers. Before choosing a topic for any piece of content, ask yourself these two questions:
- Is this topic something my readers may be interested in?
- Is this topic relevant to my brand?
If you answer yes to both questions, you’re probably in the clear. First, it is important to write topics that are targeted to your audience. If you sell jewelry, you probably won’t get much traffic if you write about car parts (unless you make jewelry out of car parts). This will be both ineffective for your readers and for your brand.
Like readability, it’s important to write in a way to meets your readers’ needs. Additionally, it’s important to write content that benefits your brand and doesn’t confuse readers. If a jewelry lover found your article about car parts, they might not trust you to sell what they are looking for. On the other hand, potential car part buyers may be very confused to see your brand is actually selling jewelry, and you’ll be left with unhappy readers.
High-quality articles are targeted and strategic. You can judge an article’s quality by the way it sticks to the topic and is focused on the target audience.
Benefits of Buying High-Quality Articles
Okay, so it’s important to buy high-quality articles, but what makes them such a big deal? The point is, businesses blog. But what can blogging do that other forms of marketing cannot?
The benefits of blogging are innumerable and go beyond the commonly cited “increased website traffic” and “more sales.” Though you should certainly not discount these benefits, there are a few others you should keep in mind. Whether you write them yourself or buy high-quality articles, here are four reason why you need this kind of professional content.
1. Create and Strengthen Relationships With Customers and Prospects
Relationships are at the heart and soul of any business association. In fact, without strong connections between your brand and its customers, your chances of succeeding would be slim to none.
Emotionally invested customers benefit brands far more than ambivalent, one-time customers. For instance, customers with emotional attachments yield a 306% higher lifetime value than uninvested ones. They also recommend brands at a rate of 71%, compared to the average referral rate of 45%.
Customers with an emotional attachment to a brand will spend, on average $699 with a company per year. Regular, satisfied customers, on the other hand, spend about a third of that, at $275 annually.
We can go on and on about the benefits of creating and strengthening your customer relations, but we’ll leave that to HubSpot. What we will tell you is that high-quality content is one of the best ways to engage and connect with your audience.
Content — whether in the form of blogs, website content, email newsletters or video — provides ample opportunity for you to converse with current and prospective customers on an intimate level. It also serves as a great way to build trust and authority, hear what customers have to say and respond to their concerns in an insightful way.
If you invest in high-quality articles that can create lasting relationships, you can pave the way to increased trust in customers and the friends they share your product with.
2. Nurture Relationships on a Large Scale
Customer retention costs just a fraction of customer acquisition, and for good reason. Acquiring customers is a long, drawn-out and expensive process that includes back-and-forth emails, multiple phone calls, possible in-person visits and regular follow-ups. From implementation to completion, the whole process can take weeks or even months, and there is no guarantee that it will end in a sale.
Once you acquire a customer, however, all you have to do is retain him or her. Content marketing provides an easy and affordable way to accomplish this goal, as you can do it on a large scale. When you buy high-quality articles, you’re slowly able to build the trust factor with each individual customer, but without having to email them on an individual basis.
3. Establish Yourself as an Industry Leader
As we mentioned in the previous point, creating and publishing high-quality content can help customers trust your brand, but in doing so, it also helps position your brand as an industry leader.
Brand authority plays a crucial role in establishing consumer trust and helps customers feel confident that their money is well-spent on your products or services. Regardless of how large or small your organization is or what type of industry you’re in, publishing valuable, informed and insightful information on a regular basis will position you as the go-to and trusted expert in your particular niche.
And as you invest in high-quality articles that attract SEO attention and are engaging to readers, you are only improving the stance of your business in the industry. Strategic content marketing can expertly pay off.
4. Boost Brand Awareness
You cannot connect with consumers if they don’t know your brand exists. One of the most powerful ways to generate brand awareness today is via the internet or, more specifically, content marketing. Obvious benefits include a boost in search engine rankings, increased website traffic and more opportunities for sharing.
Are You Going To Buy High-Quality Articles?
If you’re interested in saving time and money while realizing the full benefits of consistent content marketing efforts, buy high-quality articles for your business. By investing in content that is truly effective both for increasing brand authority and improving search engine rankings, you are giving your company the best chances of succeeding.
At BKA Content, we care about the quality of the articles you buy. Our diverse team of writers create content that is error-free, readable, SEO-friendly and relevant. Reach out to a member of our team or explore our content shop to learn more about our writing services and buy high-quality articles.
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