Why Do I Need a Content Writer?
“Why do I need a content writer?”
That’s a big question.
And if you’re asking big questions, that means you’re looking for big answers.
If you own or work for a business, you are constantly looking for ways to increase sales, improve brand image and minimize wasted effort as a team. Not only is this a priority in the office, but it is also a priority online. If your company is actively trying to market its products and services online, you’re likely aware of how digital content can help you accomplish these tasks.
Digital content generates leads and builds up your brand. However, you may find creating original content consistently to be a huge burden. Perhaps you haven’t seen any success yet, or maybe you’re wondering if writing content is even worth the time it takes to write it.
So the real question is this: Does hiring a content writer to produce professional content offer value to your business?
The answer is yes, and we’ll explain why.
Content Marketing Is the Future of Business
Decades ago, business owners barely thought twice about the internet. In fact, the first website wasn’t even published until 1991. Companies never would have thought to themselves, “I need a content writer for my website.” However, as the digital age has set in, websites have never been more powerful than they are now, and content writers are partly behind that.
One of the biggest reasons why websites are useful to companies is due to the surge of online shopping. E-commerce has become one of the most convenient and useful ways to purchase items from all over the world. Before e-commerce, consumers had to physically travel to stores to purchase desired items. Today, it only takes a few clicks to buy almost anything you’re looking for from practically anywhere. By 2023, e-commerce businesses worldwide are expected to reach $6.5 trillion in sales.
The internet is an effective tool, but it is also a completely different ballgame when compared to traditional advertising. With thousands of businesses offering products and services or promoting their brick-and-mortar businesses online, how do you rise above the sea of voices? How do you stand out from competitors?
Content Marketing Builds Trust and Breaks Barriers
Marketers have found a variety of methods to attract leads such as online ads, affiliate marketing and social media marketing. However, content marketing seems to pay off in big ways, not only attracting traffic but building brand image, voice and loyalty.
This is because businesses have started to publish informational content, not just advertisements or persuasive pieces. They are giving valuable or entertaining information to readers, which, today, seems like a priceless gift. This opens the door for people who otherwise would be deterred by constant promotion or advertising.
To emphasize this point, content marketing generates three times as many leads as traditional methods of digital marketing, and it costs 62% less. With statistics like this, it’s easy to imagine why more businesses are spending time and money on creating original content.
Creating informational content without any strings attached is a great way to answer readers’ questions, build brand awareness and create buzz about your brand. People trust you more when you’re not shoving advertisements down their throats. With a little SEO magic and professional content, you can expand your business online in ways you have never imagined.
Alright, so you get it. You need to write content. But can’t you just write it yourself?
5 Reasons Why You Need a Content Writer
It’s true, you could spend the time finding topics, writing, editing and promoting your website’s content. However, there are many things you may want to consider before taking on the load yourself. The answer to “Why do I need a content writer?” can be explained with five strong reasons.
1. Content Writers Make Your Content Look Professional
Imagine clicking on a blog post that seems interesting (i.e., Top 10 Conspiracy Theories You Never Knew About). You’re expecting some quality content, but you’re immediately repelled as the website transports you back to 2010 due to the yellow page on the screen with large blocks of text and no headings. And of course, the only image you see is a glitching GIF of a UFO.
Are you going to keep reading? Do you even trust the website?
As readers, we are looking for high-quality content, especially when we are searching for something specific, such as finding an answer to a question or seeking a product. We look for clues that indicate quality, such as professional formatting, aesthetic images and seemingly trustworthy sources.
We’re not saying that the content you write will seem outdated, but we recognize the importance of creating professional content that is well-researched, formatted for SEO and engaging. Most content writers know exactly how to craft this kind of content.
2. Content Writers Have Expert Writing Skills
Along with making content look professional, content writers are exceptionally good at writing it. More often than not, you’ll receive content that is grammatically correct and easy to read.
There are many types of writing, but content writers know that the writing you require to boost traffic and attract readers needs to be optimized for search engines and should be highly engaging. This kind of SEO content includes the following:
- Clear, concise sentences
- Topic-centered content
- Minimal fluff or flowery sentences
- A focus on the target market
Although you may enjoy writing and may even secretly be a grammar enthusiast, have you spent a substantial amount of time learning how to write from an SEO perspective? Do you have the grit to write one or more 2000-word articles every week?
If you do, then great! If not, you might already know the answer to the question, “Do I need a content writer?” Content writers are trained to write high-quality SEO content, and they enjoy it, too. Or, at least, they enjoy getting paid.
3. Content Writers Save You Time
As mentioned above, it’s generally a good strategy to post 2-3 times a week. According to HubSpot data, blog posts should be about 2,100-2,400 words for maximum SEO impact. If you’re planning on doing all the writing yourself, keep in mind that a single 2,000-word article could take you 6-8 hours to write.
Are you ready to put in that time?
Your employees or coworkers could do it, but that takes time away from their other duties. Besides, writing isn’t the only part of creating a high-quality piece of content: research, SEO optimization and editing are all part of the package.
Outsourcing to a content writer or content writing agency can clearly be another work process that simplifies and enhances your marketing strategy. We recommend you work with a full-scale content writing agency, which can save you an average of 36% annually.
4. Content Writers Give a Fresh Perspective
Content marketing can effectively help almost any brand or business. However, not all your readers understand your products as well as you do. Sometimes experts who write about a niche, industry or service may fail to explain something in a simple and understandable way. Complex or confusing writing is a turn-off for many potential buyers.
A content writer who isn’t necessarily an expert in your industry can create content that caters to your target market. They do the research necessary to sound informed, but they can write in a way that is easy for readers to understand.
Along with this, content writers have their own perspectives and can create fresh content from a different point of view. If you feel like you have exhausted a topic, commission a handful of articles to a team of writers and see what they can come up with.
5. Content Writers Are Trained, Skilled and Ready To Write This Kind of Content
If you do it strategically, content marketing can help you reap a large harvest. More leads, bigger brand awareness and increased traffic are just a few of the benefits. With a little effort, your content plan can soon become a large foundation supporting your entire brand.
Of course, this can only be done if you take content marketing seriously. Investing time and money is essential, especially if you want to see big results. Simply put, content writers are trained to write SEO content, and they can deliver content that satisfies your strategy’s needs.
And if you are looking to rank on search engines organically, it’s a good idea to find keywords you want to rank for and then hire writers to create focused content on those keywords. As you do this, your company can be found by interested users on Google.
Additionally, if you are hoping to produce video content, you can find content writers who can write video scripts and help with other content factors (such as metadata and promotion). You could also hire ebook writers to create engaging ebooks or hire a writer to create email newsletters. Content doesn’t stop at blog posts, it can include landing pages, product descriptions and so much more.
Where Do I Find a Content Writer?
Now that the question “Why do I need a content writer?” is answered, it’s up to you to find good content writers that meet your business’s needs. Outsourcing is becoming more and more common, which in turn, makes outsourcing more and more reputable. However, there are a few things you should keep in mind.
Know What You’re Looking For
There are typically three types of content writers: in-house writers, freelancers and content agencies. Each can fulfill your needs depending on the situation.
In-house writers join your team and contribute to your marketing plan, but you’ll likely have to pay overhead costs to keep them on your team. Their workload may also vary quite often.
Freelancers pick up work when you need it, but you may have to pay for a few commissions until you find the right fit.
On the other hand, content writing agencies offer a well-structured system that can benefit you, especially if you want to create a lot of content. Teams of writers pick up your work while managers communicate with both you and the writers often to help produce great content in a timely manner. You can work with them whenever you need content to be written.
Do your research well to hire a content writer that makes your content strategy come to life.
The Answer to the Question, “Do I Need a Content Writer?”
If you haven’t figured it out by now, we advocate that you indeed hire a content writer. Content marketing can do so much for your business, especially when you create professional content that is both useful and consistent.
Working with a content writer is not new to prosperous businesses. According to TopRankBlog, 64% of B2B marketers outsource content writing. If you find a freelancer or agency that can deliver great SEO-driven content, you can find great success in your content marketing plan.
The resounding statement, “I need a content writer,” may be the best solution to your content marketing needs. Let us know what you think in the comments!
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