12 Reasons To Invest in Article Writing Services and How To Do It
12 Reasons To Invest in Article Writing Services and How To Do It
Why Should You Buy Articles Instead of Going the DIY Route?
Before we get into the benefits of outsourcing, let’s first look at the cold, hard facts of blogging:
- The most popular blog post length is between 500 and 1,000 words. The average blog post length is 1,050 words. However, articles with 2,000+ words are the most likely to generate “strong results.”
- The average blog post takes 3.5 hours to write. However, the same study that came up with this average shows that twice as many bloggers as previous years spend 6+ hours on a single post.
- Publishing two to four times a week produces the most results in terms of both traffic and conversions.
- 11+ posts per month is the magic number.
- Brands that post 16 times a month see 3.5 times more traffic than those that post just once a week.
Assuming you want to compete, and assuming you can spin an article in 3.5 hours, you’re looking at almost an entire workweek dedicated to writing. (Cue Sweet Brown again.) In fact, because content creation does require such a significant time investment, 70% of brands outsource article writing. Here are 12 reasons you should be outsourcing, too.Did you know that 70% of brands outsource their article writing? Here's why you should too ... #ContentMarketing #Marketing Click To Tweet
1. You Will Save Time
As you can glean from the stats above, content creation requires a lot of time. Research, writing and posting articles at the consistency necessary to see results is a full-time job, and that’s before you take into consideration other content marketing efforts, such as keyword research, optimization and promoting posts.
As a business owner, you likely agree that time is your most precious resource. There’s barely enough time in the day as is for you to concentrate on your core business responsibilities, much less to take on the job of a copywriter. When you outsource SEO article writing, you can still have as much input as you want in the type and tone of the articles you purchase, but with more freedom to focus on other, just-as-important areas of your business.
2. You Will Get Consistency
Sure, you can hammer out 500-word blog posts whenever you have some free time. However, sporadic content marketing efforts have little to no real impact. When you invest in article writing services, however, you can ensure you get the copy you need to maintain consistently strong content marketing efforts.
The best copywriting agencies have a team of skilled writers on staff who can produce large amounts of copy in relatively little time. Depending on the size and scope of a project, the turnaround time for a large project for a single copywriter is about a week. The turnaround time for an agency with a team of writers can be as quick as two days. When you buy SEO articles instead of trying to create them yourself, you can get the content you need to keep up with an effective content marketing calendar.
3. You Will Save Money
The average salary for a full-time, in-house copywriter in the United States is $50,000. However, as you very well know, employees cost more than just their annual salary. In addition to regular pay, you also have to factor in the overhead cost of maintaining a full-time writer. That includes expenses associated with IT, equipment, equipment maintenance, specialized training and employee benefits, to name a few.
When you buy articles, you have to worry about paying for the content and nothing else. The copywriting agency takes care of paying the writers and any other associated expenses while you have peace of mind that the money you do invest will yield a substantial ROI.
4. You Have More Flexibility
Content creation is a form of marketing, and like with all marketing, you need to be able to scale your efforts up and down based on the season, the economic climate and your needs. For instance, if you own a pool toy business, it may not make much sense for you to invest in content during the fall and winter months. However, as winter gives way to spring, you will need to push out content frequently and consistently to remain competitive in the search engines.
When you hire a single, in-house writer, you can’t scale your efforts up or down as needs dictate. However, when you outsource your SEO article writing, you can invest in just enough content to stay relevant during the off-season, then ramp up your efforts considerably during the peak season. Additionally, if your business experiences an unexpected lull, you can adjust your content orders based on your available budget. This is something you cannot do with a full-time writer.
Outsourced article writing services also allow you to more easily adapt to your changing content needs. You will definitely need blogs on a regular basis, but at some point, you may decide that your website needs a content overhaul.
Or maybe your audience has expressed a desire for more in-depth resources, such as an e-book or whitepaper. A single, in-house writer would not be able to keep up with your blogging schedule and complete multiple other projects. A copywriting agency, however, would be able to.
5. You Gain the Benefit of Experience
You may know how to write, but you are not a professional writer, and that is OK. What this means, though, is that you don’t have a firm understanding of SEO writing best practices and standardization. A copywriting agency does.
Professional writers who have experience in writing content for the web understand web writing best practices. They know SEO. They know what makes a great headline. They know how to structure content for maximum effectiveness, and they know what tone of voice works best for different audiences.
A reputable copywriting agency will ensure that your articles are well-written, informed and designed for maximum engagement. It will ensure all writers adhere to strict standards and that the copy those writers produce is consistent in tone, style and quality. Finally, an agency will put your copy through several quality checks and revisions so that, when the content does make its way into your inbox, it’s nothing short of perfect.
6. You Can Access a Wide Range of Content
We touched on this point briefly in number four, but it’s worth highlighting separately: When you invest in article writing services, you can experiment with multiple types of content. While your blog and website content will remain the foundation of your content marketing strategy, other types of content can help you expand your reach and maximize your blogging efforts.
A common example of content that optimizes is social media posts. Social media marketing offers multiple benefits, the two biggest of which are extended reach and increased engagement with your audience.
When you post an article to your blog, the only people who will read it are those who either happen across your website or who find your article through a Google search. When you post a link to your article on, say, Facebook and LinkedIn, along with a quick blurb on what it is about, you can reach audiences that would otherwise never have given two thoughts to the topic. That is the beauty of social media. When you work with a copywriting agency, you can order social media posts in bulk or as add-ons to long-form articles.
Social media content is just one example of different content you can play with. Once you establish consistent blogging efforts, you may decide that you want to impress your audience with a whitepaper, or that your best-selling products need their own landing pages. You may decide you need to redo your website, or that your business can benefit from weekly email newsletters. These are all types of content an agency can produce for you.
Additional types of content you can order include meta descriptions and title tags, press releases, product descriptions, Amazon descriptions, video scripts and page rewrites. You may even have access to high-quality stock imagery when you work with a reputable agency.
7. You Can Access Writers With Experience Across Multiple Industries
B2B businesses and agencies often find that they cater to multiple types of businesses. For instance, an insurance agency may sell policies to construction companies, fire departments and fisheries. A website development company may want to attract businesses in the medical, legal and dentistry fields.
The best type of content identifies the readers’ unique pain points, speaks their lingo and empathizes with them. It can be hard to create this type of content with little to no actual knowledge of the industry to which the content is directed.
When you outsource your content creation to a copywriting agency, you get access to a number of different copywriters from diverse backgrounds. The agency can assess your needs and find writers who are most suited to discuss the topic of your choosing in the most thoughtful and authentic manner. This ensures that you publish content that resonates with your target audience in the best possible way.
8. You Can Benefit From Fresh Ideas
So, you sell toilets … Though a necessity, the toilet is not exactly an exciting product. And anything that is exciting about it has probably been said before. It has a remote controlled bidet? Awesome! It’s a single piece? Great. It’s elongated? What does that even mean?
Though you’re the industry expert, you may not understand how to best sell your product to your target audience. Everyone knows they need a toilet, but most people are willing to settle for the cheapest one. What can you say about your commodes that will make readers want to splurge?
You might not know, but a writer may. Whether discussing the history of the toilet, how to purchase a toilet or gift ideas for people who spend a lot of time in the lavatory, a creative copywriter can take a dull or tired topic and give it a fresh perspective.
Regardless of the industry you’re in, you may discover that you’ve run out of things to say about your product or service. If you do have an in-house copywriter, you may have noticed that his or her writing has become flat and uninspired. If that’s the case, hand off your SEO article writing to an agency that employs several writers.
Each writer can offer a unique perspective on the same topic. For instance (and not to obsess over toilets), one writer may write about finding the best toilet for your design scheme, while another may focus on toilet features that maximize comfort. The point is, when you buy articles from an agency, you can count on them being varied in nature and to keep your blog from becoming stale.
9. You Can Maintain Your Enthusiasm
SEO article writing requires more than just the ability to write. From researching topics to writing, and from deciding which type of content to use to how and when to publish your articles, you may quickly discover that the whole process is draining from start to finish. And, you’ll just have to do it all over again the next day or week.
The whole process can make you wary of writing, but it can also make you wary of your business itself. By outsourcing the content creation process, you can conserve your energy — and therefore, maintain your enthusiasm — for your company.
Moreover, because professional writers can lend a fresh perspective to your offerings, you can gain renewed passion and excitement for them every time you read a newly written piece. Just as importantly, so too can your customers.
10. You Can Strengthen Your Content Marketing Strategy (or Help You Develop One)
So, you have a full-time copywriter whom you love … great! Keep her on payroll. However, no matter how skilled your copywriter is, she can only do so much on her own. When you pair her capabilities with those of an agency, you can drastically increase the effectiveness of your content marketing strategy.
One of the greatest benefits of investing in article writing services is that it helps you strengthen your content marketing strategy, or motivate you to develop one if you haven’t already. Agencies are in the business of creating articles and web content that works. They keep up with best practices and follow the trends. They use their knowledge to produce content that converts on your behalf which, in turn, keeps you coming back.
If your copywriter is best at building relationships through content, let her keep doing that. An agency can do everything else strong copy is supposed to do, such as increase search engine rankings, generate more traffic and boost conversions. By combining your existing efforts with content writing services, you can do more than you thought possible.
11. You Can Easily Measure the ROI of Your Investment
Measuring the return-on-investment of outsourced services is easy, as they either make you more money than you spend or they don’t. How can you tell, though, if your content is making you money? Some things you can look for to gauge the effectiveness of purchased content include the following:
- A surge in traffic to your website
- The number of times a piece of content has been shared or engaged with
- The number of views a particular piece of content gets, along with the number of subsequent conversions
- An uptick in online sales and/or revenue since you started to buy articles
Copywriting agencies specialize in the production of content that converts and that helps businesses meet their goals. If you work with a reputable agency with a long track record of helping small, medium and large businesses succeed online, chances are you will receive content that increases leads and that converts.
12. You Gain a Trusted Marketing Partner
When you buy SEO articles from the right agency, you can develop a longstanding and dependable relationship with it. Partnering with the same agency over the long-term is hugely beneficial, as it means that, over time, it will deliver more authentic content that truly resonates with your target audience.
This is because the writers are able to get to know your business, your industry and your unique preferences, enabling those writers to write more authentically and with a higher level of enthusiasm.
Moreover, when your trusted agency becomes an extension of your business, you can have peace of mind that it, too, views your company as an extension of it. A copywriting agency wants you to succeed so it can succeed, which means it will get the job done well and on time, every time, and that it will go above and beyond to meet your expectations. Though rare, business relationships such as these are invaluable.
How To Buy SEO Articles
You’re sold. We knew you would be. Now that you know you want to buy articles, what’s next? While you can find a comprehensive how-to guide here, we’ve decided to provide a condensed framework below:
Determine a Budget
The easiest way to begin shopping for article writing services is to determine your budget. How much can you reasonably spend on content writing each month? How much should you be spending? This number should give you a good starting point.
Though your own budget will serve as the ultimate guide when it comes to narrowing down your options, you should pay attention to what your competitors are doing. How much do they spend a month? What’s the industry average? How often do they post? If you want your investment to pay off, you should at least make sure the content you purchase keeps you competitive.
Assess Your Content Needs
Just as important as determining your budget is determining your content needs. You may find an affordable agency that you like but realize that it employs only a handful of writers for dozens of clients. This won’t help you, especially if you hope to maintain a consistent content schedule. Maybe the agency specializes only in blogging and social media, which won’t do you any good when you finally undertake that website redesign you’ve been planning.
Make sure the agency has the capabilities to meet your unique content goals, whatever they may be. You should also account for scalability, as there’s a good chance that in the future, you will want to increase your content marketing efforts.
Test Out an Agency’s Services
Armed with your budget and an idea of how much content you will need, narrow down your options to agencies you can afford and that can meet your needs. Review websites, read through samples and request quotes to further narrow down your top choices to two or three agencies. Order a test article from each. You can’t know what a writer or agency can really do for you until he or she writes a piece specifically for your brand.
When ordering the test piece, make sure it’s one you will publish. This guarantees you’ll review it with a critical eye and treat the whole process as if you’ve already hired the firm.
Equip Your New Partner With the Information Necessary To Succeed
Once you’ve found The One, your job isn’t over yet. To ensure that a writing agency delivers content that speaks to your brand, engages readers and converts, equip the agency with all the right materials. This includes information about your business, existing marketing materials, samples, links to authoritative industry sites, an outline, suggested topics and a style guide.
Test the Waters
Investing in article writing services is necessary, but we totally get it if you’re hesitant to drop money on an agency you’ve never worked with before. Our self-service content ordering makes it easy for businesses to test the waters and to scale their efforts to be in line with their needs and budget. Learn more or jump right in and buy articles today.
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