7 Ways To Use Consistent Blogging To Get Customers
As a business or business manager, you likely have found yourself wondering how to get customers and what you can do to strengthen the connections you already share with current customers. Increasing your customer base may feel overwhelming, though, if you don’t have the right tools and information to help guide you.
Luckily, consistent blogging has been proven to help businesses attract new customers while reinforcing the relationships already established with their customer base. This list of ways you can use blogging to attract and keep customers shows you how you can incorporate frequent, relevant blogs into your business best practices to get the results you desire.
1. Show Clients and Potential Customers You’re Open for Business
When you are a brick-and-mortar business, having the lights on and the doors unlocked lets customers know you’re open and ready to see to their needs. When your business’s reach extends beyond the walls of your establishment, your online presence needs to show people that you are ready to do business, too. After all, you can’t answer the question of how to attract customers to buy your product if they don’t believe you’re operational.
The internet is filled with websites that haven’t been updated in years. Some of these are from businesses long closed, but many belong to companies that are currently operating but failing to reach their full potential by leaving their website unattended.
Suppose a potential customer stumbles onto your website and doesn’t see up-to-date activity. In that case, they’ll likely assume you aren’t an active or engaged business and will look for another business to fulfill their needs. By frequently updating your website with blogs designed to attract and keep customers, you will ensure potential customers don’t go looking for that other business.
2. Get Big Gains in Visibility Without the Big Expense of Traditional Advertising
Few things are more important to a business than being visible online, but advertising using traditional means can eat through your marketing budget remarkably quickly. Companies frequently shell out big bucks to have their website come up at the top of search engine results. A smarter move, though, is to utilize search engine optimization through blogging to get the same kind of results at a fraction of the cost.
Search engine optimization (SEO) is an essential piece of increasing a business’s visibility on Google without expensive ad buys. Search engines continuously monitor content being created and adjust the rank of the websites publishing that content accordingly.
If your website is being updated frequently with engaging and relevant blog posts, your search engine ranking will reflect that. Without quality content that is regularly replenished and revised to reflect up-to-date information carrying the weight of keeping your business high in the search engine results, your advertising dollars will have to make up for it at a significantly higher price than you would spend investing in blogs.
At a more basic level, blogging also gets more eyes on your business and attracts customers to buy your products. Regular blogs add more opportunities for clients and potential customers to interact with your brand and help build familiarity and trust, those crucial building blocks that are the foundation for converting potential customers to current ones.
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3. Establish Your Authority To Get Clients To Come to You
Any business can perform a service or provide a product for its customers. A savvy business also provides a wealth of knowledge for their customers to access.
Demonstrating your expertise helps establish your company as a leader within your industry. Blogging about topics within that industry that customers will find useful is an excellent way to make that information available to them.
When you are providing frequent and relevant information for your customers, you are building trust. If you’re wondering how to get clients to come to you, repeatedly displaying your knowledge is a smart way to ensure that when they have a question or problem, you’re the first place they turn.
4. Provide Shareable Content for Your Social Media To Attract Customers
Your customers are on social media and your company needs to be, too. Simply having a social media presence isn’t enough, though. With the right strategies, that presence can be leveraged to help reach current and potential customers and get them interested in what you have to offer.
It’s unlikely that customers are sharing your website on social media if all you have on that website is information about the company and what it sells. However, if you have engaging blog posts that your customers think might resonate with their friends and followers, they’re much more likely to share links to your website and help your business reach more potential customers at no extra cost to you.
5. Strengthen Your Brand To Build Relationships
For some businesses, high-quality branding is a top priority, and if you want your business to grow and strengthen its place in the market, branding needs to be high up on your priority list, as well. Whether you realize it or not, your company already has a brand it is advertising to the world every day.
Branding is everything your business is putting out into the world that can represent your business from the design of your logo and your company motto to the service you provide your customers and how they experience your website. Smart branding ensures that the qualities you want to have associated with your business shine through in everything you do.
When you include regular blog posts on your website, you are giving your business a platform to showcase the qualities you desire while adding value to your business in your customers’ eyes. Share useful information with your customers through frequent and relevant blogs that help reinforce your brand identity. This also helps visitors to your blog feel more personally connected to your company, which makes them more likely to support your brand.
6. Increase Customer Base By Broadening Your Website’s Appeal
A consistently updated website is a smart and easy way to address the question of how to get clients to come to you. With each blog, you are able to add another page to your website which makes it more likely that your website will come up in a search.
When a potential customer Googles something and finds trustworthy and engaging content on your website, it makes them more likely to come back to your website in the future when another question arises. The more search engines see their consumers relying on your website for information, the more likely they are to feature your website more prominently in search results.
Traditionally, businesses have used something called reciprocal marketing to increase their customer base by pairing with another business. Within a reciprocal marketing relationship, businesses agree to promote each other within their establishments, thereby doubling the number of opportunities for interactions with potential customers. This also has the benefit of causing the businesses to appear more trustworthy as they are essentially vouching for the quality of the other, and customers are far more likely to trust a company they have been recommended to by a person or a business that they already trust.
A similar practice online today is called backlinking. This occurs when other bloggers or media outlets find your content to be useful and link to it in their own posts.
Backlinking helps build relationships with those bloggers and organizations while getting your brand in front of the eyes of their customers. As with reciprocal marketing, this lends your business credibility with its audience. If the bloggers or media outlets find themselves frequently turning to your website for answers, they are more likely to consistently link to your website and feed it a continuous line of potential customers.
7. Keep Getting New Leads for Your Sales Funnel
The final piece of how to get customers through a successful SEO blog is a call-to-action (CTA). Strategic use of CTAs can connect your blogs to important parts of your website such as a download or your newsletter signup. When you provide useful content for your potential customers at no cost and then have additional content or service available in exchange for their email or other means of contacting them, they are more likely to be willing to give you said contact information.
You can also use data about your clients’ interactions with content to see how to best approach them in order to make a sale. For example, if they are reading blogs that revolve around a particular item or service you offer for sale, you can use that information to connect them to the products or services they are most likely in need of and increase the likelihood of a sale.
Attracting customers is easy and affordable with the help of consistent and relevant blogs, but the idea of writing them yourself may feel impossible. Utilizing a blog subscription service is a smart and cost-effective way to have a stream of fresh, professionally written content developed for your blog so that you can get all of the benefits without the hassle. Check out BKA’s selection of monthly blog plans to choose which is best suited for your needs or schedule a free consultation today to work with an SEO blogging expert to determine the right plan for you.
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