One Way to Dramatically Increase Blog Views
One Way to Dramatically Increase Blog Views
There’s nothing more frustrating than creating high-quality content day after day, only to have it disappear forever into the billion-byte ether of the internet, like a message in a bottle that never hits the shore. You can post, tweet, share and pin your latest blog. You can pay big money to boost it. You can beg your followers to share it. But there’s one content marketing strategy that you might have missed that’s guaranteed to dramatically increase blog views: you can talk about someone else.
People love to share their opinions, their experiences and their expertise. They love to be recognized as experts and as thought leaders in their fields. When you feature other people in your content, you boost your own influence and credibility. You also tap into their social networks and increase the odds that the person you’ve cited (and their followers) will retweet what you’ve written.
Finding the Influencers
Before you can reference other people on your blog, you need to know who the influencers are. Maybe you’re already familiar with the experts in your field, but you’re not sure how to connect with them. Maybe you want to include an expert in an adjacent field to tap into a fresh audience. Either way, there are several tools that can help you to identify and connect with influencers.
- Check LinkedIn, Facebook, Twitter, Pinterest and Instagram – Determine which platform is the “hub” for this type of influencer, then check who has the most followers, who started the trending hashtags, and whose name just keeps popping up
- Buzzstream – Research influencers, build relationships and conduct personalized outreach
- BuzzSumo – See what content performs best and analyze data points for trends
Once you’ve generated a list of influencers, start compiling links, quotes and other resources that you can use in your own writing. Make sure your links and sources add to the quality of your content and bring real value to your site, and you’ll build a reputation as a savvy and altruistic curator of the best the internet has to offer. Whether you’re just beginning to build a personal reputation or have many connections in your field, there are many ways to bring other people’s voices into your blog and increase blog views.
Lists are great because you can include a lot of people all in one post. That translates to a lot of potential shares. Take the time to select the best resources for your list. This builds trust with your readers and establishes your reputation as a knowledgeable and useful resource. It also means that people will be honored when they are featured on your blog.
Brainstorming ideas, researching and actually creating these lists can take time. Outsourcing this type of work to a content writing service can be a great way to generate a variety of high-quality content for your site. This type of service can also craft eye-catching headlines and expertly-written meta-descriptions that can push your posts to the top of a search engine.
Quotes and Hat Tips
Plagiarism is definitely off-limits, but quoting an expert and giving them due credit is a great way to promote their work and build a connection. If you’re quoting from an online source, include a link back to the original for readers who want to know more.
A hat tip isn’t a direct quote, but an acknowledgment that a certain tip or a general idea came from another person. This is particularly useful if there isn’t a specific page or quote to cite, but you want to recognize that what you’re sharing was inspired by someone else.
Whether you’re including their exact words or just their ideas, be sure to contact the influencer. Let them know you’ve featured them in your post, and thank them in advance. Odds are they’ll be flattered, and if you’re lucky they’ll retweet your content to their followers.
Whenever you’re citing facts and statistics it’s a good idea to link to a credible source that backs up your claim. If you’re writing in-depth content, you might also include a list of links and sources for readers who want to explore the topic at greater length. If a particular person or group is responsible for the links you’re sharing, it wouldn’t hurt to contact them, thank them for their work and share what you’ve done with it.
Content marketing services can help you to research, write and promote articles on any topic. This can be a great way to build a content library that is well-written, well-researched and varied. Content marketers have the most up-to-date knowledge on how to best use links and sources to boost an article’s rankings and extend its reach.
Linking to an expert’s work is a great nod to their accomplishments, but if you really want to draw their audience in, you want to feature original content that they won’t find anywhere else. Contact someone whose ideas you’d love to feature and invite them to contribute a guest blog that will appear only on your site. If they’re too busy for a full blog, see if they’d contribute a paragraph or two on a specific subject, and use it in a post with advice from several sources.
Sources who are working to build their online following may jump at the chance to guest blog, but many leaders are simply too busy to craft content for someone else’s website. Interviews are a great way to bring a thought leader onto your website without requiring too much of a time commitment. There are several ways to use an interview on your site:
- Record the interview live and share it as it’s happening
- Record the interview and share an edited version later on
- Record the interview and turn it into a written post
- Record an audio interview and share it as a podcast
- Email a list of questions and share the responses as a written post
- Invite your readers to submit a list of questions for an AMA (Ask Me Anything)
- Invite several thought leaders at once and have a panel discussion
An old proverb says, “To go fast, go alone. To go far, go together.” When you boost someone else’s online reputation by including them in your content, you dramatically increase your own clout as well. By bringing others along for the ride, you can increase blog views and your content will travel both faster and farther.
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