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5 Content Marketing Strategies That Are So Simple, They’re Often Overlooked
Content marketing is continuously changing. As search engines release new and stricter algorithms, and as time increasingly becomes a commodity many are unwilling to spare, content marketing agencies and small businesses alike struggle to produce the type of content...
Using Transitive and Intransitive Verbs
I love getting into the nitty-gritty grammar stuff. The picky stuff. The we-seriously-have-rules-for-that? stuff. Transitive and intransitive verbs are just that. We actually took verbs, cut them down the middle and gave them names. Why? To give eighth-grade teachers...
Content Strategy 101: Breathe Life Back Into Old Content
Novels. Rum cake. Clay teapots. A good Scotch. Your favorite pair of jeans. What do each of these things have in common? They all seem to get better as they age. Notice that one element was conspicuously missing from that list: your web content. Its shelf life can...
How Long Do Backlinks Take To Work?
Backlinks are an essential part of an organic search optimization strategy. While you can quickly generate these links, it may take weeks or months to see any effect on search engine results rankings. How long do backlinks take to work? Find out how long you should...
Analogy Definition With Detailed Examples
If you’ve ever watched a 20th-century teen comedy set in a high school, then you’ve likely learned the following three things about the SAT exam, whether you took it back then or not: It was a huge deal. If you didn’t do well on the SAT, you should probably just drop...
How To Do YouTube Content Marketing
Content Marketing today is nothing like it was 20 years ago. Marketers now have to manage multiple social media presences, blogs, apps, email lists and more. While this may seem overwhelming, there are also huge advertising benefits that can be found in each outlet...
3 Proofreading and Editing Tips for Writers
During my entire freelance writing career, I’ve had no choice but to be a self-editor and proofreader. Even with the luxury of knowing an editor might see my work before it reaches the client, I take great pride in what I write, and don’t want to submit something that...
How To Make Shareable Content: 6 Questions To Ask
Your blog can have the most interesting, useful information, but if it doesn’t get shared, it’s not doing your company any good. While you may get a certain sense of pride out of having your content shared, there’s more to it than that. You need to learn how to make...
The Marriage of Independent Clauses
Marriage has been a hot topic in the news and media for years. Individuals, activist groups, and even businesses are taking a stance on the issue. Now it’s my turn. Specifically, I want to address the marriage of independent clauses in a sentence. What is an...
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