Will Google Penalize AI Content?

The surge of AI-generated material has marketers around the world wondering: Will Google penalize AI content? The answer is somewhat complex.

Forty-four percent of businesses have used AI for content creation, with that number expected to rise in the coming years. If you’re among them—or are considering using AI in the future—here’s what you need to know about its impact on Google search rankings.

How Does Google Treat AI Writing?

While Google doesn’t technically penalize AI, it does favor posts that are well-written and human-friendly. To assess whether writing is helpful and relevant, Google looks for:

• Original information and analysis
• A holistic view of the topic at hand
• An original spin on copy derived from other sources
• Posts that are free of spelling and stylistic issues
• Writing that is not mass-produced or spread across multiple sites
• Content that you’d want to share with a friend

In other words, as long as you edit each piece to include that magic human touch, you should be in the clear. 

However, rewriting AI-generated material to align with Google’s preferences can be easier said than done. There are several things to keep in mind to ensure your site is SEO-ready.

Creating Google-Friendly Pages

It’s never advisable to copy and paste directly from an AI generator. Instead, enhance your AI-generated posts by following these guidelines:

• Focus on Quality and Relevance: Did you know that around 40,000 searches are performed on Google every second? If you want to stand out from the crowd, you need to deliver high-quality, relevant pieces. Liven up your AI-generated content with your unique voice. Use anecdotes and statistics when appropriate.
• Avoid Duplicate Content: If there’s one thing Google’s stringent about, it’s plagiarism. Make sure your AI-generated content is unique.
• Prioritize Keyword Optimization: Find ways to naturally integrate relevant keywords throughout your post. A 1,000-word blog should have 5-20 keywords. 
• Ensure Readability: High-quality AI tools are known for producing grammatically accurate content, but it’s still a good idea to look over the material and make sure it’s fit for human consumption. Use short sentences, headings, and other elements to make the page easy to scan.

By taking the time to review and revise your blogs and articles—just as you would with a human-generated piece—you can stay on Google’s good side and attract promising leads.

Level Up Your AI Content and Avoid Google’s Penalties

It’s no longer enough to slap words on a website and expect people to come rushing to you. Today, it’s a lot harder to attract eyes, especially with the recent influx of AI-generated text on Google.

The good news is that with the right approach, you can leverage AI to speed up your workflow and create high-quality posts that drive results. 

BKA’s managed SEO writing services can help transform your AI-generated writing into content that shines. Learn more about our services and how we can help prevent Google from penalizing your AI writing.