7 Real Estate Blog Ideas for Your Content Marketing Plan

by | Jan 8, 2020 | Content Marketing, Real Estate | 1 comment

7 Real Estate Blog Ideas for Your Content Marketing Plan

by | Jan 8, 2020 | Content Marketing, Real Estate | 1 comment

Digital marketing is no longer optional for successful real estate agents. Whether you are starting a brand-new blog for your real estate business or looking for guidance to spruce up a blog that’s been a bit neglected, we’re here to help. The right real estate blog ideas can generate a stream of valuable content that will attract readers and build your local following.


Why Create a Real Estate Blog?

The internet is by far the most popular way for buyers to look for the right home and find the right real estate agent. Consider the following numbers from Real Estate in a Digital Age, a 2018 publication by the National Association of Realtors:

  • 93% of prospective homebuyers look online for property information, and 73% did so on a mobile device
  • 65% of prospective homebuyers are millennials, a generation known for their digital prowess
  • 44% of prospective homebuyers search properties online before committing to a real estate agent

Despite the prevalence of internet use among homebuyers, however, the NAR noted that only 9% of Realtors surveyed have a blog, and only 13% plan to start a blog in the future. That leaves a significant opportunity for agents who want to fortify their online presence and position themselves as local real estate experts by creating an industry blog.

You know blogging is important for your business, but you also have an ongoing case of writer’s block. Never fear! With these seven great real estate blog ideas, you’ll be able to hit the ground running and never look back.


1. Build Local Community Pages

Clients want to hire local experts to help them find the right home or market their property for a successful sale. By zeroing in on specific neighborhoods and communities within the towns you serve, you create hyperlocal information that will naturally attract potential clients who are thinking about buying or selling homes in those areas.

When writing a blog post highlighting a neighborhood or community, be specific about what makes the location special. Does it have a sense of local pride? Are parks, walking trails and great schools nearby? Does the community host fun events like festivals or races?

Although you should combine this anecdotal information with demographics and other key stats, don’t lead with the boring numbers. Instead, draw your readers in and leave them wondering what it would be like to live in that neighborhood. Here’s a great example from Luxury Big Island, a real estate agency in Hawaii. Their community pages hit a homerun with beautiful photography, links to relevant properties and detailed local information.


2. Share Timely News and Information

You probably already have a pipeline to one of the richest sources of real estate blog content. Community groups, local governments and homeowner and neighborhood associations are constantly publishing information about their events, from town meetings to tree lighting ceremonies.

Not only does summarizing and sharing this information on your blog provide a stream of valuable information for your readers, it also creates and nourishes networking relationships with the groups in question. When you disseminate their news to a wider audience, those groups will be likely to do the same for you by linking to your blog, sharing your card and otherwise promoting your content.

Check out this example from F1rstTeam Real Estate in Los Angeles County. The real estate team created a monthly events calendar for their blog with links to the sponsoring organizations. If you can make this a regular feature, clients will start to rely on your intel when making plans.


3. Spotlight Local Businesses

When you share information that provides value to your audience, readers are more likely to return to your site and share it with others on social media. Connecting with and highlighting local businesses on your blog indirectly promotes your real estate business while offering actionable content that readers can actually use.

Let’s say your community is revitalizing its Main Street area, and a brand-new bakery just opened. Work with the bakery owners to create a profile encouraging readers to stop by the business or provide a coupon code they can use for a discount. Because this provides a win-win for both your business and theirs, it also creates a valuable networking relationship. In fact, connecting with local businesses in this way is one of the best real estate marketing strategies, and it doesn’t cost a dime.


4. Teach Clients About Financing

Obtaining financing for a new home can be one of the biggest challenges for homebuyers, especially those who are brand new to the market. Consider a series of blog posts about the ins and outs of applying and qualifying for a mortgage. Make it local by highlighting special programs offered by your state or municipality, such as 0% down programs for teachers, police officers and other “good neighbors.”

If you already have a referral relationship with brokers and banks, this is also a good opportunity to bolster your networking with those contacts. For example, you could interview a local mortgage broker about financing do’s and don’ts for first-time homebuyers. This example from MacNificent Properties answers frequently asked questions about home down payments.


5. Highlight Notable Properties

Consider a monthly top-five or top-ten list of properties in your portfolio that share a certain theme. Whether they are for fixer-uppers at a great value or homes with a water view, these posts target clients who are buying or selling within a specific niche. For best results, use lots of photos or even a video tour to create rich, shareable content that will get plenty of traction on social media. This is an outstanding way to generate real sales leads online!


6. Answer Reader Questions

Interactivity is one of the best ways to make a blog “sticky,” which means that readers will keep coming back and share your link with their friends, too. Encourage a dialogue that will build a relationship with potential clients by asking your readers for their real estate questions. Answer one or two of these questions in a weekly series. You’ll quickly earn a reputation as a real estate agent who knows the market and is dedicated to educating buyers and sellers on the finer points of the industry.


7. Develop a City Guide

While the neighborhood pages described above should focus on just one small portion of the city you serve, you can also create a broader guide to the area’s best-kept secrets and must-know info. Whether the goal is navigating public transit, ranking the best restaurants or highlighting your favorite hiking trails, a series of posts like this can even have an extended life as an e-book or microsite of its own.


You love the idea of starting a blog for your real estate business, but as a busy professional you just can’t find the time to sit down and write. Sound familiar? Check out the content shop at BKA Content to learn more about how we can help you transform these real estate blog ideas into a lucrative marketing tool.

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