Increase Your Views By Updating Your Old Content

by | Jul 17, 2017 | Content Marketing | 0 comments

Increase Your Views By Updating Your Old Content

by | Jul 17, 2017 | Content Marketing | 0 comments

Posting a really great piece that generates thousands of visitors can be great for your business, but eventually, the newness will wear off and the hits will drop. While you could let that article drift off into the oblivion of your archives, you may find that a few simple tweaks can breathe new life into the piece and start generating more traffic. Updating old work is one of the best content marketing strategies and one of the easiest to achieve. Here are the top ways to refresh a post with the least amount of effort and snatch up new followers.

Click on Your Links

It has probably been a while since you clicked on the links in your old post, and there are several reasons to do so now. First, you may find that some of them are no longer good and you need to find a replacement. Second, you may find that there is better information out there now that would benefit your article. Third, you can also use the success of your original post to request links and backlinks from reputable sources.

Adding new links is also a great way to refresh your article and boost it in Google’s rankings. If you have new product offerings, including internal links to them can be another great way of updating your page and encouraging sales at the same time.

Check for Errors

404 Error

After writing a piece of content, it’s best to step away for a few days or hours before reading it over. This can give a writer fresh eyes that are better at catching mistakes. Looking at your page again after a few weeks or months can be plenty of time to give you a new perspective and allow you to catch small mistakes you may have previously overlooked. Not only will fixing grammatical errors improve your company’s image, it will also give your page an updated status.

Add Some Images

New images and videos are constantly being created and you may find something better than what you originally had in your post. An eye-catching picture can go a long way in attracting readers, so finding something relevant can bring in new viewers that had previously passed over your page.

Update Your Keywords

One of the best content marketing methods is to utilize keywords, but those can change over time. Readers may have been searching for “Queen Elizabeth’s teapot replica” in the early 2000’s, but an addition to the royal family may have prompted searchers to switch from looking for trinkets of the Mother Queen to those of Princess Kate. By constantly checking your keyword research, you can make sure you are using the most recent terms and catch the eyes of as many viewers as possible.

Analyze Information

Analyze Data

In addition to keywords and links, basic information in your post can also become dated, even if you were working toward an evergreen blog. A quick glance over your post should alert you to any details that are no longer relevant. This could include a change in outside information but also may be due to adjustments or advancements within your own company. Have you changed your product offerings or ordering system? If so, be sure your content reflects that information so you don’t confuse and lose customers.

Add Attractive Details

By doing a little bit of research, you may find that all of your posts about the latest styles of pencil boxes attract a lot of views, but those about erasers don’t. If this is the case, add some details about which stylish pencil boxes look best with which erasers. Use the details that bring readers to your site to attract them to other posts as well.

Completely Change Focus

Do you have a page that is just not getting clicked on? Maybe it’s time to think of a new angle. You can retain much of the original information and writing but adjust and organize the page to fit a new title. Sometimes just adding a catchier heading that takes a different approach can be enough to bring new viewers in. Work with your content marketing agency to determine how your original post can be adjusted to fit a new focus.

Add More Subsections

Sometimes new organization and a little more information is all you need to bring in thousands of viewers. This can be easily accomplished by adding new subsections. If you have a hard time coming up with new facts or ideas, plug your topic into Google’s search engine. Check out the “people also ask” feature in the results. This can be a great place to find out what else people want to know about your topic.

People Also Ask

All of these are great tactics to use as you revamp your old content, but there are some things you should keep in mind. The experts at Search Engine Journal advise professionals to be aware of the following tips when reincarnating old content.

  • Simplify your title tag: Some title tags are more clickable than others, and if yours is too congested, you are less likely to get clicks, no matter how awesome your updated content is. Fix this problem by updating the title tag to reflect what’s on the page and attract readers.
  • Change your timestamp: Rather than sticking with the original publishing date, change your settings so that the time stamp will show when the last update was made. This prevents your page from looking outdated and lets viewers know just how recently the information was checked.
  • Share and Re-share: Once you’ve put your time and effort into revamping your post, share it on every social media platform you’ve got. Sometimes, people feel subconscious sharing something that’s already been shared, but it’s just fine to let readers know that you’ve updated a past post with a title like “Preschooling Your Own Child (Updated With New Apps!).”

Refreshing old content is one of the best content marketing strategies to keep profiting from a great piece. Follow these tips to breathe new life into your dormant pages and continue climbing up Google’s rankings.

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Drew Allen

VP of Sales Strategy at BKA Content
Drew is the VP of Sales Strategy at BKA Content, a leading content creation services company. When he's not wow-ing you with his knowledge of all things content related, he's probably out practicing his finger dancing moves or trying to improve his golf game.
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