The Right Blog Images Are More Important Than You Think

by | Jun 14, 2016 | Content Marketing | 2 comments

The Right Blog Images Are More Important Than You Think

by | Jun 14, 2016 | Content Marketing | 2 comments

You’ve probably heard many times that images are a powerful element in marketing because they can increase views and attention exponentially. The reason for this is essentially that people are drawn to visual information. Images are processed more quickly, transmit information faster, reinforce learning and are remembered longer than text. They also cater to people’s waning attention spans by breaking up long passages of content. For all these reasons and more, using blog images is a surefire way to make them more popular, more readable and more memorable.

Why Images Are Important

People are able to remember visual information better and longer than they remember written or spoken information. Images stick in people’s minds long past the time they’ve forgotten a line of text. For this reason, using effective images in your blog posts can make people remember your articles longer than they would have if the piece weren’t accompanied by a picture. In addition to being more easily remembered, images are processed 60,000 times faster than text, according to research from the 3M Corporation cited in this HubSpot blog post.

Power of Visuals

Images are also effective because they elicit emotion from the viewer, a truth that has long been used in marketing and advertising. You can use this to your advantage and encourage a certain feeling in your audience, but be cognizant of what emotion it is that you’re causing. Negative emotions like anger and fear could backfire and turn off your readers.

If there’s one statistic you need to remember about using images in blog posts, it’s this: In a study conducted by Skyword, putting images in articles made views jump by 94%. Similar results have been shown for other mediums, like press releases and social media posts. The takeaway here is that images can do wonders for post popularity.

One last reason for using images is the attention span of your readers. You’ve probably heard that people’s attention spans are now shorter than that of goldfish. Images provide a short break from reading passages of text, which can be taxing. If your goal is to get readers to the end of a blog post, well-placed images can push them along and make your blog writing pay off.

What Kind of Images Should You Choose?

Original: A cardinal rule of content is to avoid taking the work of others without attribution and permission. It is better to be over-cautious when it comes to using photos created by other people. Unless you get express permission from a photographer, it may not be enough to simply post a link to their work. Two better options are to either take your own photographs or purchase photographs from a stock photo website.

Applicable: Images you choose should reflect the content of your blog. Whether they reinforce a point, evoke a certain emotion or demonstrate an abstract concept, they must tie to the content in your blog, otherwise, they may simply confuse your reader.

Visually Attractive and High Quality: It’s important to remember that the quality and nature of the images you use matters. Blurry screenshots and cheesy stock photos simply won’t cut it. It’s a good idea for most marketers who are serious about content creation to invest in a high-quality stock photo service for best results.

If you don’t use images in your blog posts or if you don’t put much thought into the images you do use, you might want to adjust your approach. Humans are wired to process images faster and remember them longer. Depending on the picture you use, you can cause an audience to feel a desired emotion. Remember that not just any image will do the trick. Use high-quality images, don’t take the work of others without permission, and make sure images make sense in the context of your story.

 

Image source: SH!FT

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