To some people, the term “rebrand” is synonymous with the phrase “zombie apocalypse.” The thought that something was created, then died, and is now risen again in some horrifying, mutated form is enough to make you pull out your machete and head for the hills. While...
Creating Branded Content To Tell Your Company’s Story Branded content assists customers in relating and engaging more with your company, and one way to develop this is to create a story. Narratives activate a variety of elements in the brain that helps solidify...
How To Tell Your Brand’s Story Even if You Don’t Think You Have One The classic fairytale 1,001 Nights is a perfect example of the power of storytelling, and it goes a little like this: King Shahryar, an ancient Persian royal, after finding out that his wife had,...
How To Create the Personality of Your Branded Content There is no question that branded content creation is essential for companies of all sizes. If the online marketing world were a giant game of Red Rover, quality content would be like the big, burly kid everyone...
Humans trust, relate to, and connect with other humans. This is why it’s critical to provide the names and faces behind your business. It demonstrates that your branded content reaches far beyond just a corporation set on making a profit. In fact, some businesses have...
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