The Keys to a Successful Social Media Plan

by | Jun 21, 2017 | Content Marketing, Social Media | 0 comments

The Keys to a Successful Social Media Plan

by | Jun 21, 2017 | Content Marketing, Social Media | 0 comments

If you ask marketers what the top outlets for content are, most will include social media in their list. The fire of business marketing across social media channels has been fueled and continued to grow for many years. As new websites and apps are developed, companies come up with unique, creative ways to attract more followers who will hopefully turn into customers. While a social media plan should definitely be a part of any content marketing strategy, it can be confusing to determine how to develop one. Here are our top keys to using this form of advertising to bring success, likes, sales and retweets to your company.

Gather Information First

You may have caught the vision and be bursting to start sending out those tweets, but gathering as much information as possible first will save you time, money and frustration. Surveying your current customers is a great way to find out important details, including:

  • Which channel your clients most often use
  • What they use each channel for
  • Whether your posts be viewed as intrusive or valuable
  • What type of business posts your customers enjoy

You may also want to perform some research about your competitor’s social media accounts. Look for details like how often they post, which sites they use and how well their posts are received by their clients.


You will also want to become educated on how each platform can be used. Each one has different features and perks that allow you to build creative campaigns. Explore these options to give you a better idea of how you will develop your plan.

Make a Plan

What results do you want to achieve with your social media plan? Your goals will determine the details that you deliver to your content writing service and how you proceed. You will need to determine the following:

  • How often you should post
  • Which topics to post about
  • What time of day you post
  • The sustainability of each topic

The Content Marketing Institute has developed this template to help you cover all aspects of your plan.

CMI Template

You also need to determine what tone of voice you want your posts to convey. Part of this should depend on the platform you are using, as some lend themselves better to cheerful, fun posts and others work best with more serious, professional content. This is where your research on your client’s use of each platform will play a big role. By evaluating their purpose of use and the posts they enjoy seeing, you can get a good idea of the type of content you should be posting.

One other aspect of a plan that you need to consider is which channels you will be using. Some companies create business accounts on every single social media platform and blast the same piece of content on each one. While this may have some level of effectiveness, a smart approach backed by research is much more likely to win you followers and potential clients. It’s okay to be picky on the channels you focus on and put forth effort in the areas that are most likely to make an impact. In some cases, less really can be more.

Involve the Pros

Creating a dynamic, engaging, informative Facebook post for your business is easy, right? Wrong. The way you use social media for your personal use is not necessarily going to be the same way you market your business, which is why you need to trust this aspect of your marketing strategy to professionals, just as you would any other part of your plan.

Content marketing services are not only great sources for blog posts, home pages and SEO articles, they are also trained to create fantastic prose that encourages your followers to click, read and re-post. With the move toward social media marketing in the business world, it is important to give your company a professional front. After all, your social media page may be your first and only impression.

Use and Reuse Content

After you’ve done all the initial research and decision-making, the fun can begin: deciding what to post. Maybe you want to use one platform for deep, serious topics and another to post fun facts and discount codes. Once these decisions are made, you can save a lot of time and money by making smart decisions with your content. Begin testing the waters and see what people relate to most.


If you find that a particular post on the history of peanut butter gets thousands of likes, divide it up and get the most out of it that you can. You can usually pull a few sentences to make several tweets. You could also rearrange it into slides and create a SlideShare. Infographics are also highly shareable when you find a topic that your viewers enjoy. Once you figure out what works for your company, get everything you can on that piece of content and then dig deeper. Build another post on the history of jam, or how the peanut butter and jelly sandwich was invented. Get creative and follow the lead your clients have given you as far as you can.

Get a New Audience

One of the best parts of social media is that you can make connections that put your company in front of an entirely new set of eyes. The easiest way to do this is by asking a fellow professional to guest post on your blog, then post about it and tag that person on social media. Suddenly, you both get access to each other’s followers and will likely each gain several new ones for your company.

Using hashtags is another way to get more exposure. Use your keywords or perform specific hashtag research to find out what your competitors are using and which are most often searched for.


Adding a social media plan to your content marketing strategy is not only nice, it may be essential in today’s world of advertising. By making smart decisions, you can make the most of this free form of advertising and gain clients that you wouldn’t have found any other way. Use a professional content writing service and prepare to see your company “tweet” and “like” its way to the top.

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Matt Secrist

Co-Founder at BKA Content
Matt Secrist is the VP of Business Development and co-founder of BKA Content, an industry-leading SEO content creation services company. Matt is passionate about writing quality content, watching NBA basketball, going backpacking and taking mid-day naps.
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