5 Ways Mobile-Friendly Content Increases Site Traffic

by | Jun 17, 2016 | Content Marketing | 0 comments

by | Jun 17, 2016 | Content Marketing | 0 comments

With the number of mobile users exceeding desktop users, now more than ever it’s vital to optimize mobile-friendly content for your website to make the most of your traffic. With a mobile-friendly website, you’ll likely notice a smaller percentage of visitors bounce when the content is easily readable. The result is an increase in traffic as well as conversion rates.

Optimizing Your Mobile Content

If your content is up-to-date and relevant and you are following SEO best practices but still not ranking high in search results, it might be time to turn your attention to mobile. Mobile-friendliness is one of the criteria Google uses to determine the ranking of websites in search results. Research estimates a 30 percent increase in site traffic when you optimize your site for mobile content. Here are five ways that creating mobile-friendly content increases traffic to your site.

1. Everyone is on mobile

The world in which we now live views smartphone users as the norm. In fact, more than 2 billion people access the Internet through their mobile devices. An astounding 80 percent of all Internet users connect via their smartphones. Shortly, these numbers will skew even more toward mobile. Simply put, the traffic you want is on mobile.

2. Mobile users buy more

Desktop users spend less than their mobile equivalents although smartphone users spend less per transaction. That’s because they are accustomed to making smaller but frequent purchases. These users are the perfect audience for transactions below $10. However, the transaction value of tablet users is higher than any other device, even desktops.

3. Mobile users switch screens

Research suggests that 90 percent of people switch between devices to complete a transaction. This means that at some point during the transaction process, users will engage with a mobile version of your site. This is true even when desktops handle the bulk of your conversions. They will frequently browse on their phones if they are bored, searching for something that interests them. Then they move to a desktop to complete a purchase after they’ve found something that grabs their attention. An indicator of whether visitors find a site to be mobile-friendly is the bounce rate. Unless your site can handle all display sizes, you will miss critical conversions.

4. Google favors responsiveness

SERP rankings on Google have leaned toward mobile friendliness for quite some time. However, the stakes have now been raised and mobile responsiveness is more crucial than ever for acquiring organic traffic and ranking high in Google searches. In fact, Google’s latest significant algorithm update enacts significant penalties for websites failing to meet its standards for mobile friendliness. While mobile friendly pages took much less of a hit, this change wasn’t quite as large as was predicted. However, it did create an urgency for optimizing websites.

5. Social media referrals are on mobile

Social media activities account for the majority of mobile internet access. Social media is becoming a primary hub on mobile devices as it continues to evolve and grow. There is a higher chance that incoming traffic is accessing your site via mobile devices if your business engages in social media marketing on any level. You will waste your paid advertising dollars and negate your content marketing efforts if you have an unresponsive site. Taking full advantage of your social audiences demands a site designed to catch their social browsing click-throughs seamlessly.

More people than ever use mobile devices to access websites. However, they will not investigate past the first page without easily readable mobile content. Relevancy is critical. Make sure to use keywords that relate to your landing pages and always update the latest Google algorithm changes to stay ahead of the game.

Content Marketing on Mobile Devices

Mobile devices account for a significant amount of Internet usage. A site that is attractive and performs well on smartphones, tablets, and other mobile devices will market your product to consumers and increase the possibility of conversion. What this means is that your mobile marketing strategy is a key factor in stimulating the overall success of your business. You can increase website traffic as well as the odds of converting visitors into loyal customers by ensuring that your content is available across all mobile platforms.

Jon Bingham
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