5 Ways To Grow Your Plumbing Business
In decades past, plumbing businesses often relied on word of mouth to market their services and bring in new clients. These days, though, fewer people are talking to their neighbors and more are taking to the internet to find plumbers in their area.
When you want to know how to grow your plumbing business, you need only turn to the internet. From blogging to social media engagement, the more knowledgeable about the plumbing industry you appear on the internet, the more likely you are to bring in new clients.
How To Grow Your Plumbing Business
There are five major ways to grow your plumbing business via the internet. No matter which of these methods of “how to generate plumbing leads” you use, one thing rings true: consistency is always the key.
1. Update Your Company Blog Consistently
One of the best things you can do to generate leads for your plumbing business is to blog consistently. Consistent blogging helps your website climb the ranks of search engine results pages on Google and other major search engines. HubSpot proved that publishing blogs consistently led to compounding results: A 67% increase in lead generation, to be precise.
Besides, when you provide informative content that uses keywords and phrases correctly, you help show you are an expert in the plumbing business and create trust in your current and potential clients.
Variation is the key when it comes to blogging for your plumbing business. Aim to create a range of both short but informative posts and long, more in-depth posts. Before writing each blog, do keyword research to determine what people are searching for in relation to your industry and location. This helps you get ahead of the game and answer questions that other plumbing businesses may not have considered yet. Lists and how-tos are two popular types of blog content that often bring readers in.
Links are an important part of your blogging routine as well. Add both external and internal links. External links should go to reputable sources, such as local plumbing laws or national plumbing organizations, while internal links should go to other pages on your website that may be helpful to the reader.
Blogging does tend to take time, but it is one of the best marketing leads you can create for your company. If you aren’t sure what to write about or how to update your company’s blog consistently, consider hiring a professional content creation company. Businesses such as BKA Content hire trained, experienced, high-quality writers who can help you create content, which will allow you to focus on the other aspects of running your plumbing business.
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2. Claim Your Google Business Profile Listing
When considering how to grow your plumbing business, one of the easiest things you can do is to claim your Google Business Profile listing. The listing, which is free, provides a variety of information that a client looking for plumbers in your area can use to determine whether you may be able to provide the services they’re looking for. The at-a-glance listing includes your company name, reviews, location, phone number, hours, and which services you provide. It also links to your website, which further drives traffic to your plumbing company.
3. Modernize Your Website
These days, your plumbing business won’t go far without a website, and moreover, it won’t go far without a modern one. If the last time you updated your site’s design was when you created it in 2010, now is the time to give it a makeover. Plenty of platforms make it easy for you to create a free, modern website with just a few clicks. In addition to an updated logo and color scheme, it’s important to ensure that your information is up to date.
Is your business information easy to find? Include your company’s address, phone number, and email address in the footer of the website so that it shows up on every page. Add a contact page that lets potential clients fill out a form or talk to a chatbot to ask questions 24 hours a day, 7 days a week. Ensure that your services page provides information on everything that you do and includes pricing estimates (such as “Prices starting at $99!”) and a list of payment options that you accept.
Finally, don’t forget the testimonials. Testimonials and reviews from former clients show that your plumbing business does good work and is trustworthy, and trustworthiness is one of the biggest components of how to grow your plumbing business. Try to include these on the first page and in a prominent area to set yourself up as an expert in your industry right away.
4. Invest In a Customer Relationship Management Tool
If you want to run your business more efficiently and use built-in information to help you market your plumbing services more effectively, invest in a customer relationship management tool. A CRM tool allows you to collect and store your current customers’ contact information, including their names, email addresses, phone numbers, and information on which services you provided to them and when.
With this information available at the touch of a few keys, you can easily contact people for a variety of reasons, including letting them know of new promotions you’re providing and updating them about new services you offer. You can even email people during or after inclement weather to let them know you can provide emergency plumbing services as needed.
One of the coolest things about using a CRM tool is that you can also target specific clients. Do you have several clients who haven’t received a pipe inspection in recent years? Send targeted emails or provide a quick phone call to check in and remind them that receiving preventative services now can save them big bucks in the future.
5. Set Up Social Media Accounts
People don’t often think of plumbing businesses as the type that require a social media presence, but the fact is that an increasing number of consumers use social media to contact all types of businesses. At a minimum, you should have Facebook, LinkedIn, Instagram, and TikTok to help you determine how to grow your plumbing business.
- Facebook – Use Facebook to network with other home improvement companies, join Facebook groups for your area, and post updates about your business. This is also a good place to include links to your blog posts. Remember to include an image to improve your reach.
- LinkedIn – LinkedIn is an excellent place to create a business profile. In addition to helping get more eyes onto the professional side of your business, it may even help you to find licensed plumbers or other types of employees should the time come to expand your business.
- Instagram – Instagram is an image-heavy social media platform. It’s a great place for providing current and potential clients with before-and-after looks at the work your company does.
- TikTok – Yes, even TikTok is a great place to advertise your plumbing business. Go behind the scenes of a job, introduce your staff members, and give viewers a look into what makes you the expert in your local plumbing industry.
Regardless of which social media platforms you use, branding is important. Use the same logo, color scheme (where you can), and brand voice on your website and across all social media platforms.
Now You Know How To Generate Plumbing Leads
Now that you know how to grow your plumbing business, it’s time to get started. Not sure where to start? Don’t worry. Contact BKA Content to learn about content creation services, social media posting, keyword research services, and much more to help you get your business off the ground.