by Caleb Shepherd | Oct 12, 2022 | Content Marketing, Ecommerce
Should You Reuse Manufacturer Product Descriptions? Generating content for an ecommerce website isn’t as easy as you’d think. Unfortunately, websites don’t just spring into being fully formed, with lovely words extolling your company and the products you sell....
by Jon Bingham | Jul 8, 2022 | Content Marketing, Ecommerce
5 Reasons Why You Need To Create Unique Product Descriptions It’s time we got down to the bottom of it. What is the point of a product description? Some say that it is simply a way to inform customers about the key components of a particular product. Well, not...
by Matt Secrist | Nov 16, 2015 | Content Marketing, Ecommerce
How To Create Product Descriptions That Sell E-commerce companies face many a challenge when it comes to moving customers along in the buying process. The ease with which a site visitor can leave and go to a competitor’s store cannot be matched in the brick-and-mortar...
by Jon Bingham | Nov 11, 2015 | Content Marketing, Ecommerce
E-commerce Tips: Don’t Reuse Manufacturer Descriptions If you own an e-commerce site with a great deal of available merchandise, you may be wondering how to gain more views and purchases through your online store. When creating a website, one of the ways many...