Getting Started With SEO for Moving Companies
There are more than 17,000 moving companies in the United States. Your company’s outstanding service sets it apart from all the rest, but before you can wow customers with your services, you must get them to notice you in the crowd. SEO for moving companies helps you get noticed by driving more traffic to your website and improving lead generation.
What Is SEO for Moving Companies and Why Does It Matter?
Search engine optimization is the process of optimizing digital content, such as websites, blogs, and social media, to rank well in search engines. SEO matters because consumers rely on the internet to find businesses. However, less than 1% of people click on the second page of search results.
If your business isn’t on the first page, you are probably missing out on customers. SEO for moving companies helps you get on that coveted first page of search results.
How Can Moving Companies Improve Their SEO?
The goal of search engines is to match users with search results that best fit their search intent. For example, if a person searches for “moving companies near me,” the algorithm will return companies located within a certain distance of the searcher that provide moving services.
Many factors go into convincing the search engines that your site is the best match for a given person’s search intent. However, keywords are at the heart of it.
SEO for moving companies aims to ensure your company ranks well for relevant keywords that potential customers are searching for. There are multiple strategies you can employ to improve your keyword rankings.
SEO for moving companies involves more than simply stuffing your website with keywords. In fact, overusing keywords can drive your rankings down.
Blogs provide a way to offer keyword-optimized content that is relevant and useful to the user. You can then use these blogs to drive traffic to your website and other marketing channels.
For your blog to rank well, you must:
- Choose topics that are relevant to your customers.
- Produce content that is high-quality and informative.
- Incorporate relevant keywords naturally.
- Post regularly.
Good topics for SEO for moving companies include moving tips, local area insights, and packing guides. Relevant keywords can include anything that you think your customers are searching for that relates to your business.
However, it is best to choose keywords that there isn’t as much competition for, because it is easier to rank well for those keywords. For example, everyone wants to rank well for “moving companies near me,” but there may not be as much competition for more unique keywords such as “bilingual movers near me.”
Search engines give priority to fresher content. Blogging regularly ensures you always have fresh content on your site and helps engage readers so that they come back and share your content with their friends, family, and social media contacts.
We Can Optimize Your Moving Company's Website
We know you work hard to make your moving company a success. Let us handle the SEO side of things so you can gain traffic without sacrificing your time.
Auditing Site Content
Site content audits assess the content on your web pages to find opportunities to improve SEO for moving companies. Content audits help you:
- Evaluate your content’s performance
- Identify gaps in your content offerings
- Decide how to improve your content
When performing a site content audit, look for outdated information, ensure you are using keywords effectively, make sure your content is mobile-friendly, check your loading speed, and identify content that needs refreshing.
Refreshing Old Content
Older content can lose relevance to readers and search engine rankings. Refreshing out-of-date content provides a better experience for visitors and improves search engine rankings.
To refresh your content, update data and statistics with information from recently published sources. Add new information and insights to increase the value of the content to the reader.
Ongoing SEO Maintenance
Unlike advertising campaigns, created SEO content holds value over time. However, SEO for moving companies is not something you can set and forget. Search engines are always refining their evaluation methods, so optimization requires regular maintenance to keep your rankings high.
Monitor your website traffic, bounce rate, and conversion rate to identify areas that need improvement. Stay up to date on search engine algorithm changes so you can rework your existing content and produce new content that will continue to rank well.
Because websites often delete or move older content, links to those sites may stop working. Links that no longer work can cause your rankings to sink. Use tools to periodically check for broken links and either remove or fix the links.
Look for broken links on sites that are relevant to your business. Politely contact the site owners to tell them about the broken links and suggest links to your site they could replace them with. Update the metadata and alt tags on all your content. Monitor and respond to customer reviews.
Utilizing Link-Building Strategies
Backlinks are links from other sites to content on your site. Google assigns all domains an authority ranking that is partially based on the number and quality of backlinks the site has. Obtaining high-quality backlinks can improve SEO for moving companies.
Encourage backlinks by creating informative and shareable content, linking to credible external pages, and guest posting on relevant industry websites. Aim for 40-50 backlinks to your homepage and 0-100 to subpages.
Don’t go overboard. Too many backlinks can cause search engines to think you are doing something unethical, resulting in a penalty to your rankings.
Managing Social Media
Social media is one of the main ways people share content. Getting people to share your blog posts and other content increases your brand visibility and drives traffic to your site.
Social media also provides you with an opportunity to engage with customers and showcase successful moving stories. Attract local visitors by using local hashtags and engaging with social media users in your community.
How BKA Helps With SEO for Moving Companies
The SEO for moving companies experts at BKA use the power of strategic, SEO blog content and high-quality, white hat link-building services to increase your keyword rankings, traffic, and sales. We offer a variety of affordable options for small businesses, including managed SEO writing services, monthly organic SEO plans, and self-service options. Contact us today to find out more.
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