How To Get Started With SEO for Movers

There are more than 17,000 moving companies in the United States. Your moving company’s outstanding service sets it apart from all the rest, but before you can wow customers, you must get them to notice you in the crowd. SEO for movers helps you get noticed by driving more traffic to your website and improving lead generation.

What Is SEO for Movers and Why Does It Matter?

Search engine optimization is the process of optimizing digital content, such as websites, blogs, and social media, to rank well in search engines. SEO matters because consumers rely on the internet to find businesses. However, less than 1% of people click on the second page of search results.

If your moving company isn’t on the first page of search results, you are probably missing out on customers. SEO helps you get on that coveted first page.

How Can Moving Companies Improve Their SEO?

The goal of search engines is to match users with search results that best fit their search intent. For example, if a person searches for “moving companies near me,” the algorithm will return companies located within a certain distance of the searcher that provides moving services.

Many factors go into convincing the search engines that your site is the best match for a given person’s search intent. However, keywords are at the heart of it.

SEO for moving companies aims to ensure your company ranks well for relevant keywords that potential customers are searching for.

What Are the Best Keywords for Your SEO?

The best keywords for moving companies are highly related to the process of moving. They should also be relevant to the local areas you wish to reach.

Relevant keywords for movers can include anything that you think your customers are searching for that relates to your business. There are several tools available, such as SEMrush or Ahrefs, that can help you compare data on which keywords get the most traffic and how competitive they are.

It is best to choose less competitive moving-related keywords because they are easier to rank for. For example, everyone wants to rank well for “moving companies near me,” but there may not be as much competition for more unique keywords such as “bilingual movers in Utah.”

SEO for moving companies involves more than simply stuffing your website with keywords. In fact, overusing keywords can drive your rankings down. Instead, focus on building great content and using the keyword naturally a few times throughout. 

There are multiple strategies you can employ to improve your keyword rankings.

Blogging About Moving-Related Topics

Blogs provide a natural way to offer keyword-optimized content that is relevant and helpful to the user. You can then use these blogs to drive traffic to your website and other marketing channels.

For your blog to rank well, you must:

• Choose topics that are relevant to people who are preparing to move.
• Produce content that is high-quality and informative.
• Incorporate moving-related keywords naturally.
• Post regularly.

Good topics for moving companies include moving tips, local area insights, and packing guides.

Search engines prioritize fresher content. Blogging regularly ensures you always have fresh content on your site and helps engage readers so that they come back and share your content with their friends, family, and social media contacts.

Auditing Site Content

Site content audits assess the content on your web pages to find opportunities to improve your SEO. Content audits help your moving company by allowing you to do the following:

• Evaluate your SEO content’s performance
• Identify gaps in your SEO content offerings
• Decide how to improve your SEO content

When performing a site content audit, look for outdated information, ensure you are using keywords effectively, make sure your content is mobile-friendly, check your loading speed, and identify content that needs refreshing.

Refreshing Old Content

Older content can lose relevance to readers and search engine rankings. Refreshing out-of-date content provides a better experience for visitors and improves search engine rankings.

To refresh your content, update data and statistics with information from recently published sources. Add new information and insights to increase the value of the content to the reader. 

Ongoing SEO Maintenance

Unlike advertising campaigns, your SEO content holds value over time. However, SEO is not something your moving company can set and forget. Search engines are always refining their evaluation methods, so optimization requires regular maintenance to keep your rankings high.

Monitor your website traffic, bounce rate, and conversion rate to identify areas that need improvement. Stay up to date on search engine algorithm changes so you can rework your existing content and produce new content that will continue to rank well.

Because websites often delete or move older content, links to those sites may stop working. Links that no longer work can cause your rankings to sink. Use tools to periodically check for broken links and either remove or fix the links.

Look for broken links on sites that are relevant to your business. Politely contact the site owners to tell them about the broken links and suggest links to your site they could replace them with. Update the metadata and alt tags on all your content. Monitor and respond to customer reviews.

Utilizing Link-Building Strategies

Backlinks are links from other sites to content on your moving website. Google assigns all domains an authority ranking that is partially based on the number and quality of backlinks the site has. Obtaining high-quality backlinks can greatly improve SEO for movers.

Encourage backlinks by creating informative and shareable content, linking to credible external pages, and guest posting on relevant industry websites. Aim for 40-50 backlinks to your homepage and 0-100 to subpages.

Don’t go overboard. Too many backlinks can cause search engines to think you are doing something unethical, resulting in a penalty to your rankings.

Managing Social Media 

Social media is one of the main ways people share content. While not technically part of SEO, getting people to share your moving-related blog posts and other content increases your brand visibility and drives traffic to your site.

Social media also provides you with an opportunity to engage with customers and showcase successful moving stories. Attract local visitors by using local hashtags and engaging with social media users in your community.

Can You Do SEO Yourself? 

It is possible to do SEO completely on your own, either by teaching yourself or hiring an in-house expert for your moving company. Small to medium-sized businesses may find it more cost-effective to outsource this work to an SEO agency.

However, if you want to get started on your own right away, focus on the technical aspects of your website first. Make sure everything looks professional, loads quickly, and clearly indicates what sets your business apart. Next, begin adding new content consistently with a focus on low-competition keywords relevant to the moving industry.

How BKA Helps With SEO for Movers

The experts at BKA use the power of strategic SEO blog content and high-quality, white-hat link-building services to increase your keyword rankings, traffic, and sales. We offer a variety of affordable options for small businesses, including managed SEO writing services, monthly organic SEO plans, and self-service options. Contact us today to find out more about how we can help your moving company grow.