Picture Perfect Photo Descriptions
They say a picture is worth a thousand words, but did you know you need less than 40 to complete standard photo descriptions? These are quick and easy to write—not to mention fun!—and they can also add a lot of value to a site that relies a lot on images. For instance, a site that specifically sells stock images would rely on photo descriptions – since they would replace your standard product description. Or a site that sells artwork for a living would need to have someone that can put that picture into words for the consumer – again replacing the need for product descriptions. Other types of companies that may need great photo descriptions just to sell their products include clothing retailers, jewelers and more.
Outside of the company types listed above, photo descriptions can also be a great help to standard content marketing campaigns. Finding any excuse to add some relevant content into your blogs and web pages is what you must do to create an advantage over your competitors. So don’t shy away from this exciting type of content marketing, and get started with these four easy steps.
1. Write a Simple Title That Summarizes the Picture
In the past we’ve explained the art of creating attention-grabbing article titles, and the rules apply to photo description titles as well: They should summarize the picture while engaging the audience and matching the client’s style.
DO: Having Fun With Food
DON’T: Vitamin C Is a Powerful Antioxidant That’s Abundant in Fruits
2. Add Timeless Details to Describe the Picture
Your photo description may be vivid and well written, but it won’t serve the client if it dates the copy. Stick with timeless details that will always be relevant.
DO: Regardless of the season, guests will be more comfortable with an extra throw nearby. Swap out heavy wool blankets with lightweight cotton throws in warmer months.
DON’T: The calendar may say spring, but a cool breeze through your open window makes a lightweight throw blanket a must-have.
3. Give the Picture Context So That It Pertains to the Subject Matter
If necessary, speculate about what’s happening in the picture to give it context and make it pertain to your products/services (or your clients’ products and services). This is a no-no in photo journalism, but it’s perfectly fine to use a little imagination when writing photo descriptions for content marketing purposes. This can help drive home a point and add context and narrative to a blog.
DO: Having a happy marriage can be difficult when a couple doesn’t see eye to eye. When love and respect are replaced with anger and finger pointing, it may be time to consider divorce.
4. Polish Your Work
It doesn’t matter if you are writing 40 words or 400 words, always spell check the document and proofread your writing. That being said, when photo descriptions ARE your business, then having the content checked for spelling and grammar becomes even that much more important. Always have a second set of eyes looking over the content to make sure it stays sharp and makes sense. That’s it. You’re done!
Take Advantage of Photo Descriptions!
The next time you have an opportunity to write photo descriptions for your site, take it! Doing so is a great way to add some relevant content/keywords to your posts and add additional value to your readers.
If you have lots of photos that need descriptions, don’t get overwhelmed – we can help! Contact us about your photo description project and we’ll outline ways we can help you as a professional online writing service.
Comment below and let us know if any of these tips have worked well for you!