How To Grow Your Sports Gear Business

Scoring a great first impression is essential if you want to grow your business.

A well-designed, well-written website that provides plenty of high-quality images and videos is an excellent start to your game plan, but it’s just the beginning. Another vital part of learning how to grow your sports gear business is gaining an understanding of search engine optimization and making it work for you.

1. Understand How To Grow Your Sports Gear Business With SEO

High angle view of technologies and tennis equipment on black background

Knowing what SEO is and how it can help you is the first step on your path to success. Search engine optimization helps you retain current clients, bring in new ones, build brand awareness, and increase revenue.

Use SEO To Boost Your Company’s Credibility

The higher up on a search engine results page your company’s links climb, the more you’ll paint yourself as an expert in the sports gear industry. Results on the first page of Google’s results get more than 90% of their traffic. When you include local keywords and phrases, such as a city and state or the phrase “sports gear near me,” you are more likely to gain the attention of customers who are not only looking to buy but are ready to do it right away.

Keep Your Content Fresh and New

SEO ensures you’re putting your best foot forward when it comes to creating your company’s content. When used in combination with images, videos, and high-quality writing, SEO helps to keep your pages fresh, new, and ready to draw in an audience.

2. Implement SEO in Your Sports Gear Content

Learning how to grow your sports gear business with SEO is about more than finding the right keywords and phrases. It requires creating a variety of types of content on a range of topics within your industry. It takes skill, practice, and creativity, but once you get the hang of it, you’ll likely be pleasantly surprised at the results.

Create an In-Depth Blog

Before you start working on your sports gear content, ask yourself why you are creating a blog. Consider your audience. Chances are your readers are a combination of people who are new to sports and need basic information and people who are enthusiasts that need you to dig deeper with your research. The right blog contains a variety of topics, such as:

• How-to guides
• Product reviews and buying guides
• Trends in the industry
• Information about people in the industry
• Questions and answers

Update your blog regularly, typically once or twice a week. You can use tools that allow you to write several posts at once and schedule them. You can also hire SEO content writers to do the job for you, which ensures your information is well-written and always ready to post when you need it. A high-quality and regularly updated blog can do wonders for your company’s bottom line.

Add More SEO to Your Website’s Sporting Goods Content

Learning how to grow your sports gear business goes beyond the SEO on the blog. Look at how your website is performing overall to determine which pages would benefit from an optimization overhaul. The most obvious way to do this is to add keywords and phrases to the writing you already have on your web pages.

However, think about what happens behind the scenes as well. You can optimize your website’s URL, title, headings, and even its image descriptions with keywords that help your business stand out from competitors. Remember to update SEO regularly when information changes, such as when you add new products for sale.

Avoid Overdoing It, Though

It’s important not to overdo it. Content should all flow well and include keywords and phrases at a natural pace. If you try to use too many keywords or try to use the same one too often, you end up with choppy writing that makes it hard for readers to retain information. Furthermore, Google penalizes websites that stuff keywords by pushing them further down the SERPs.

Build Better Social Media Profiles With SEO

Your SEO journey for sporting goods content doesn’t end on your website. It needs to extend to your social media as well. The type of social media SEO you need depends on which platforms you use. Many readers and sales leads come from social media, so don’t sleep on this method of getting your business out there. Don’t panic, either, though. As content providers, we can help you create robust social media profiles to match your website.

Facebook

Include your main keyword in your business page’s title, URL, description, and About section. If relevant, add your company’s address to your profile to boost local keyword usage. If you own more than one physical location, each one should have its own Facebook page. When posting, always include relevant keywords and alt-text.

Instagram

Optimize Instagram by including keywords in your username and bio. If it’s relevant to your business, include a location as well. Use keywords and hashtags in your image captions to help people find your posts. Alt-text on images and subtitles on videos are also important.

TikTok 

Use relevant keywords in your username and profile as well as in the captions and hashtags of your videos. Use your keyword within your video itself, too. Say it aloud and use an in-text overlay on the screen at the same time.

YouTube 

Use the primary keyword in the file name of your video. Then, include that phrase in the title of your video. You should also use it or similar phrases in the video description. As with TikTok, YouTube provides better SEO results if you use the keywords in your video and turn on the captions.

3. Track Your Progress

Knowing the basics is helpful, but in order to guide the growth of your sports gear business, you also have to track your progress.

Check Your Conversion Rates

Were you hoping to have people sign up for your email newsletter? Divide the number of new signups you have by the number of unique visits you’ve had. For example, if you had 2,000 unique visitors today and 200 of them signed up for your newsletter, your conversion rate was 10%.

Look at How Long People Stay on Your Page

How long are people staying on each page? Is it the right amount of time for the content on the page? Your contact page or a product description page requires people to spend less time than they would on a 2,000-word blog post, for instance. Spending 30 seconds on a contact page is normal but spending that same amount of time on the blog means the reader wasn’t engaged and you may need to rework the content.

Determine Bounce Rate and Scroll Depth

It’s important to understand how engaged your visitors are once on your website. Bounce rate tells you what percentage of users leave without visiting other pages on your site, although this metric only matters for some types of websites. Scroll depth indicates how far a visitor scrolls down your page. You should also consider whether your new visitors are coming to your page via search engine results based on your keywords.

Congratulate Yourself

You’ve put in the work, and now it’s time to watch your business reap its rewards. As you track your progress and make minor tweaks here and there, you’ll likely continue to see a growing return on your investment.

We Can Help You Learn How To Grow Your Sports Gear Business

Now that you know how to grow your sports gear business with SEO, it’s time to implement your knowledge. You’re a busy person, though, which is why BKA Content is ready to help. We provide a wide variety of SEO content services, including blog writing. Find out more about our sports gear content services. We’re excited to help you grow!