How To Find the Best Website Content Writing Services
As a thriving business, your website is part of what keeps you alive. It is the top resource for leads and customers to learn more about your company and the services you offer. It’s also how you find interested buyers and guide customers through the sales funnel.
For any of this to successfully happen on your website, you need to have some stellar content.
Hiring the best website content writing services to do the work for you can help you achieve both high-quality and persuasive content on your landing pages, product descriptions and blog posts. These professional writers can craft content in a way that builds your credibility and entices leads to convert.
How To Find the Best Website Content Writing Services
Hiring professional writers to do the work for you sounds like a great idea, but how do you find the best writing services for your website? Searching for website content creation services can be a difficult process. When you start, you’ll find a seemingly endless selection of possible writers ranging from high-powered agencies to individual freelancers. You need to narrow down the choices to find the right one for you.
This process will look a little different for every business team. However, there are a few things to keep in mind that can help make your search more successful. If you need to hire someone to write your website, the following 10 tips will help.
1. Start With a Strong Job Description
To find the best website content writing services for your needs, start with a clear description of what you need. This is as much for you as it is for potential writers. Spending the time to craft a description will give you an opportunity to define what you are looking for. The following are some elements you can include:
- Goals for the Website: Strive to deeply understand the goals you hope to achieve with the website content. For example, you may be trying to deliver leads to your sales team or convert sales directly through your site. In other cases, your main goal may be to provide detailed information to potential customers. Know your goals and expectations.
- Timeline/Hours: You may want to hire someone to write all the pages of your website in one go. Alternatively, you may want to release new content in a regular stream (or something in between). Whatever your preferred delivery process, create some expectations in terms of timeline and hours per week. This will guide you to the right writing service.
- Expertise Needed: Finally, determine how much subject matter expertise you require from the writer. If your website is about a basic consumer good, it may not be necessary to hire a subject matter expert. However, if your products are highly technical, you may require a more knowledgeable writer, such as trained technical writers. Keep in mind that specialist writers are typically more expensive.
2. Ask Friends and Colleagues for Referrals
Your network of colleagues, friends and professional acquaintances is an excellent resource for finding the best website content writing services. It can be difficult to know which content creation services are right for your business. However, by speaking with associates who have similar needs, you can quickly get a sense of which possible providers can deliver on their promises.
Additionally, you can ask community groups, forums and other digital associations. Just because you have never met someone in person does not mean that he or she cannot offer a valid recommendation. There are many business owners and industry groups that can likely be helpful for this sort of search.
Getting referrals can also help you to narrow down your search. One of the most challenging aspects of starting to find website writing services is getting beyond the enormous number of possible providers. Others’ recommendations will cut down the list of candidates to a more manageable number. Plus, the remaining options will have at least some vetting already.
3. Contact Website Content Writing Agencies
It is worth seeking out a high-quality agency for the best website content writing services. Agencies typically produce better-quality work more consistently than individual freelancers or content mill websites. It is possible to find an excellent solo freelancer. However, this may require more thorough searching for little additional benefit.
Content agencies have the added advantage of using multiple people to get the work done efficiently. There is an account manager to help you plan your content and multiple writers to handle your workload. If you have an elevated need one week, it isn’t an issue, because there are extra people to stand in. Conversely, if you have a slow period, it won’t cause scheduling issues for your writer(s).
Working with a content company is especially valuable if you require specialized expertise from your writer. Agencies usually have certain niches that they focus on. They will have multiple people who can write about your industry and products. If one writer leaves, agencies will usually have other people that can fill in. This means that your business will have added long-term security.
4. Check Out Prior Work
Take some time to look at the previous work by any website content writing services you are considering. While previous work is not a perfect way to predict how your website content will come out, it is a relatively reliable indicator.
Individual writers will usually have portfolios of their work that they can send upon request. Agencies may have this as well as case studies about clients they have worked with. By examining these examples, you can quickly learn a little about the writer’s/team’s experience.
This is especially significant if you are looking for a writer with a specialized skillset. You can ask for examples of work done in your industry or for comparable brands. For example, if you run an enterprise software brand with an expert audience, you could ask for examples of work with other B2B technology brands. This is a great way to narrow down the pool of potential providers that you are considering.
5. Commission Sample Work
The best way to determine if you’ve chosen the best website content writing services for your business is to commission sample work. With a sample of work, you don’t have to rely on estimation based on similar examples. Instead, you can order a page or two for your website and see whether the fit is right.
It is typically a good idea to pay for a small order rather than asking for a free sample. First, this will allow you to use the work if you like it. Second, some providers are not interested in doing free work. By asking for free samples only, you may reduce your pool to lower-quality, more desperate writers. Finally, people are much more motivated to provide good-quality work when it is a paid job.
You should avoid getting sample work from too many providers. Instead, pick one or two finalists and request samples from them.
6. Start Your Search Early
There is no reason to rush your search for website content writing services. If you know you will be releasing a website next quarter, for example, get started with your search today. You can begin with the writing long before the coding and design are finished.
This will help you to avoid time pressure to find a good writer. You are less likely to have to compromise if you give yourself time to find the right service.
Additionally, website content writing takes time. You can sometimes request a rush timeline from your writer (more on that below); however, this is not ideal. By giving yourself time to handle the writing, you will help to ensure that the quality of the website is higher.
7. Avoid Low-Quality Content Mills
If you are optimizing your website for the first time, you likely have a tight budget. Perhaps your business is new, or you are already spending a lot on a broader brand revamp. Whatever your circumstances, it may be tempting to look for the most inexpensive content creation services rather than the best website content writing services. Frequently, that means selecting a low-cost content mill.
Unfortunately, with writing, the old saying that you get what you pay for tends to hold true. Certainly, there are deals to be found, but if the cost is your top criteria, you will likely be compromising on quality.
This is often the wrong decision. You need to ask yourself whether you want your website done right or inexpensively. The return on investment is typically much higher if you avoid cut-rate providers and choose high-quality website content writing services instead.
8. Always Check Work for Plagiarism
If you have followed all the above advice, plagiarism won’t be much of a concern. In fact, many content agencies have internal review processes to ensure that the content they are delivering is not too similar to anyone else’s content. Nonetheless, it is always a good idea to double-check for yourself.
Fortunately, this is very easy. There are a number of online tools that will help you quickly check content for any duplicates elsewhere online. Doing this is especially important if you are working with a solo freelancer or a content marketplace.
9. Don’t Expect a Rush Timeline Every Time
Sometimes you need content turned around very quickly. In these cases, you can request an expedited timeline. This may cost a little extra, but it is necessary for topics that are extremely time-sensitive. The best website content writing services can accommodate this.
However, you should avoid asking for a rush timeline consistently. First, this will usually be more expensive, so you can save money by giving your writer sufficient time. Second, you will often receive lower-quality work. Even the best writers can write only so much content in a rush.
Being organized and handing over topics early will improve the quality of your website. Plus, you will avoid any extra fees for expediting. It’s a win-win for you.
10. Take Time To Achieve Good Results
Finally, set realistic expectations for the impact of your website, especially if you are using it as part of a content marketing strategy. Delivering high-quality content to your audience is a highly effective way to grow the impact and influence of your website. However, this takes time. Establishing the authority and search engine ranking of your content will not happen immediately.
So, don’t panic if you aren’t getting immediate results. Instead, look at the change in traffic as it slowly increases. Plus, trust your strategy and writing to be effective. As you grow your content catalog, you will start to see your growth accelerate.
How To Be Prepared for the Best Website Content Writing Services
The above tips will hopefully make your search process significantly easier. However, you may be unsure of what to do once you have chosen a provider. Most content agencies and experienced freelancers will have an established process. Nonetheless, you can do a little preparatory work to determine what you want.
- Page Listing: You will need a list of everything you want to have written. This may include web pages, blogs and other content. You can always add more later, but it is a good idea to create a list to ensure that nothing gets missed.
- Timeline and Priorities: Establish a timeline for when you will want content. If you plan to release content on a rolling basis, it is a good idea to prioritize your list to ensure that the most important is completed sooner.
- Keywords: Your SEO keywords will play a big role in how successful your website is. If you are working with an agency, they will likely be able to help guide your selection. You can also use keyword research tools.
- Example Sites: Communicating what you want from your website can be challenging. One of the best ways to make your expectations clear is to provide some examples. This is a great way to show the tone and style you are looking for.
With a little extra work on your part to create a content strategy, you can receive better results in a more effective way. Work closely with the writing services you choose to constantly refine the work they create.
Get Help From the Best Website Content Writing Services
With the right website content writing services, you will be ready for online marketing success. The above tips will help you not only select the best service but also prepare for a successful writing process.
If you are looking for high-quality website content writing services, consider working with BKA Content. We help businesses like yours create high-quality web pages, blogs and more. Contact us to learn more.