How Great Content Can Increase Web Sales

by | Nov 13, 2015 | Ecommerce | 0 comments

Great content is critical to attracting people to your company website, keeping them there, inspiring them to buy, and telling their friends to do the same. Quality wins over quantity when it comes to content, but ideally there is tons of insightful, thought provoking, and useful information on your website.  Here are a few ways great content can increase web sales:

Builds Trust

Getting potential customers to trust you is a very important part of the sales process. People like to buy things from people they trust. If the content on your web-site is engaging or helps them solve a problem, it can go a long way towards building trust. Having a website that is cool, fun, and attention getting doesn’t hurt either, as long as there is substance behind the flash. Another way to build trust is to post customer testimonials on your website so prospective customers can read about the experiences of current customers.

Builds Credibility

The more credible a business is the better. Credibility is particularly important if what you are selling is highly technical or complex. Customers want to be sure they are making the right decision in choosing your company. Providing detailed content about products, services, and even case studies on your website can bolster credibility. Having subject matter experts write content or guest blog posts can also help build credibility.

Increases Search Engine Rankings

In order for customers to buy from you, they have to find you on the internet. There are millions of websites, and it needs to be easy for people looking for your products and services to locate yours. The key is to get your website more highly prioritized by the search engines, which means it shows up on page one of the results rather than page seven. Great content can help to improve the search engine rank of your company’s website.

Can be Shared

One of most powerful ways of obtaining new business is through a referral; someone liked what you sold them enough to tell a friend about it. The web equivalent of a referral is “sharing” information. Great content gets shared. Really great content gets shared at a frenetic pace. Having devoted fans who share your content can generate big rewards in the form of sales. One step better than just sharing information, is for a customer to post a raving review on your website or via social media.

Draws Them in

Superior content draws people to a website.  Videos are a very popular form of content for marketing and sales purposes; they can be a great way to catch the attention of prospective customers and build buzz. According to YouTube, six billion hours of video are viewed every month on YouTube. They are also perfect for products and services that need more explanation; watching a video may be an easier way for someone to absorb information than by reading about it. Video is also easily searchable and shareable. Chances are videos are already helping your competition so if you want to level the playing field, get to work making some videos.

Exceptional content is an important component of any successful marketing strategy. These five examples are all ways that it can help to increase your web sales.