10 Content Marketing Tools You Should Be Using
10 Content Marketing Tools You Should Be Using
Although content marketing has become standard practice for businesses big and small, not everyone with a content strategy feels as though their program is actually effective. According to one of Content Marketing Institute’s surveys, only 30 percent felt they were effective and had the right content marketing tools.
Some of the ways to improve efficacy include organization, a documented plan, understanding the program and frequent communication among team members. Another way to improve the effectiveness of a campaign is to know and become familiar with some of the top content marketing tools in the industry.
What Are the Best Content Marketing Tools?
Whether you have a team of one or a team of 50, there are several paid and free content marketing tools available online or through downloadable apps that make your job easier and reduce wasted time and money. The following are a list of some of the best digital tools currently available.
Grammarly is a content marketer’s best friend. This program is a grammar and spelling checker that catches much more than the one that comes standard with your word processing software. You simply cut and paste your text into the online app to run a check. There is also a free browser extension for use on any web page, or you can download the app to use on both a PC and MAC. For those who have a PC, you also have the choice to integrate the app into Microsoft Word for editing as you write.
For a fee, there is a premium version of this content writing tool that finds even more grammar mistakes, including problems with your sentence structure or word choice. It also has a plagiarism checker to ensure that you write clean, original copy.
2. Hemingway Editor
Most people skim-read blogs, so it is best to keep most of your content simple and easy to read. That is where the Hemingway editor comes into play. Rather than just checking your grammar and spelling, this content marketing tool uses five different highlight colors to help you spot certain aspects of your writing that can be tightened, including overly complex sentences, passive voice and difficult words.
Duplicate content negatively hurts your digital marketing campaign. Rather than risking that your content is 100 percent original, use CopyScape to make sure. This is a highly beneficial content marketing tool if your content creators often use other websites for resources when developing their content, which increases the chance for accidental plagiarism.
For free, you can compare your content with one other piece. There are also paid-for premium options that allow you to search the entire internet to find potential duplicate content.
At first, it seems easy to come up with ideas for your blog posts and other components of your content marketing campaign. As time goes by, the well of ideas starts to dry up, leaving you at a loss.
Instead of desperately searching the bottom of the barrel of you and your team’s ideas, try Buzzsumo. This digital marketing tool allows you to search for the most talked about and shared topics on a particular subject to discover new topics. It also helps you avoid topics that are either too popular or not popular enough.
Another great content marketing tool to help you develop ideas for content is Trendspotter. With this marketing app, you discover emerging trends for a leg up on the competition. You have the chance to write content before the internet becomes oversaturated with posts about the particular topic. It also informs you of the emotions associated with the particular topic to help you determine whether or not it would be beneficial to cover it in your content development strategy.
Infographics have become an increasingly popular content form for a variety of reasons, including the ability to easily go viral. Easel.ly is here to help you build infographics without having to pay the high cost of a graphic designer. To use this infographic content marketing tool, choose the template that works best, add the information you have found, and create your infographic to share across your social media platforms.
7. Co-Schedule’s Headline Analyzer
The titles of your blog posts have significant power. A boring headline leads to little organic traffic, while a powerful one does the opposite. CoSchedule’s Headline Analyzer content writing tool helps you create the strongest titles to improve the number of people who click to read the post. To use the app, enter your headline and click to analyze it. The results inform you of the quality of your headline, including how it will affect organic traffic.
Content marketing tools are not just about helping you to create the content; it is equally important to find some that make it easier to share the content. Outbrain is a paid-for service that helps you to publish your content on popular sites to bring in additional readers. You select your published articles on the Outbrain dashboard, then the Outbrain app lists your article as a related post under an article on a popular site. Readers see your post and click on it, finding their way to your site.
Popular sites that incorporate Outbrain articles include Time, CNN, People and ESPN.
Social media is an important place for sharing your posts to attract more readers. Instead of switching from Facebook, Pinterest, Twitter, Google+ or LinkedIn to post to your accounts, Buffer allows you to do it from one place. You schedule a post and select which social media platform to use. The basic social media content marketing tool is free, and there are additional services at a cost.
If you want to do more than just post across several social media accounts in one setting, then Hootsuite might be the right content marketing tool for you. Like Buffer, it allows you to schedule posts and messages across multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube and Pinterest. Within Hootsuite, you also have the ability to track mentions, analyze the traffic to your social media accounts and much more.
There is a free version as well as several paid-for plans from which to choose based on your needs.
What Content Marketing Tools Do You Use?
These are just a few of the many free content marketing tools available to improve your campaign. There are many other tools that you can find that help in all aspects of your content marketing, from planning your content strategy all the way to creating, distributing and analyzing it. It is highly beneficial to utilize the apps that will strengthen areas where you might be weak and reduce the overall time you spend on your program for a more effective content marketing program.
What are some other great content marketing tools that you use? Which ones are the best? Let us know in the comments below!