Complete Guide to SEO for Construction Companies

You know construction like the back of your hand. You’ve got a highly skilled team of workers. Your company expertly plans and executes projects. However, do you know how to use search engine optimization techniques to gain new clients? Effective SEO for construction companies can unlock the digital potential of your business.

Statistics show a 400% increase in search queries with “open now near me,” highlighting the importance of optimizing your site and content for local search. Discover how to lay a solid foundation online, attract high-quality leads and cement your position as a leader in the construction industry with our comprehensive SEO blueprint.

Why SEO for Construction Companies Is Important

Construction is a competitive industry. Your business needs to stand out among competitors online. In a 2020 construction marketing survey, 53% of respondents planned to increase SEO marketing efforts, and 12% planned to decrease paid search ads.

Optimizing your pages and content with proven strategies is essential for several reasons. Effective SEO methods help:

• Improve your online visibility in search engine result pages
• Increase organic traffic from web users looking for construction-related services or products
• Build authority within the industry and trust with potential clients
• Maintain long-term success
• Reduce the need for paid online ads

SEO is a direct channel to market growth. A high-ranking website generates more leads, which leads to more contracts. At BKA, our high-quality content and white hat link building services will help you outrank your competition.

5 Elements of SEO for Construction Company

Achieving prominence in search engine results requires more than having a website. It demands a strategic blend of on-page and off-page optimization techniques tailored to the unique needs of the construction sector. By understanding and implementing SEO for construction companies, your operation can outshine competitors and connect with your target audience on a broader scale.

1. Keyword Research

A keyword is a word or phrase that best defines a page’s content. It is a term you want to rank for, so when people search that keyword or phrase in search engines, they find your site.

Keyword research is critical to your digital marketing strategy. By understanding what potential clients want, you can customize your content, optimize your website and target your advertising efforts more effectively.

Here’s a breakdown of how to conduct keyword research:

• Identify Construction-Related Services and Topics: Include services relevant to your business, like “residential construction,” “commercial building,” “renovations,” “roofing,” “plumbing” or “electrical work.” Also consider broader topics such as “home improvement tips,” “DIY construction projects” and “construction safety.”
• Use Keyword Research Tools: There are several keyword research tools available, such as Google Keyword Planner, SEMrush, Ahrefs and Moz Keyword Explorer. Input your list of construction-related services and topics. These tools then generate keyword ideas. They can also tell you the estimated monthly search volumes and competition levels of the words.
• Refine Keywords: Select the most valuable terms for your construction business. Focus on keywords with good search volume and moderate to low competition. Consider using long-tail keywords, too. These terms are more specific and typically have lower competition. They can attract highly targeted traffic.
• Prioritize Keywords: SEO for construction companies requires organizing keywords based on their importance and relevance. Choose terms that directly relate to your primary services and areas of expertise. For example, if your construction company specializes in eco-friendly building practices, prioritize keywords like “sustainable construction,” “green building materials” and “LEED-certified construction.”

Your company can generate more leads and business opportunities by conducting thorough keyword research and strategically implementing the findings. Once you have selected appropriate keywords, implement them strategically across your website’s content, meta tags, headings and URLs. Use them in blog posts, service pages and landing pages.

2. On-Page Optimization

Optimizing your website is the secret to boosting your construction company’s online presence. Create informative content that addresses your target audience’s common questions and concerns. Ideas include project showcases, construction tips and industry news.

Organize your written content into sections using headings, bullet points and short paragraphs. This improves readability and keeps your visitors engaged. At BKA Content, we create custom SEO-optimized content that connects with your audience and fosters engagement.

Optimize your webpages’ title tags and meta descriptions. Incorporate relevant keywords and a clear call to action to improve your rankings on results pages. Provide value to encourage people to click through to your site.

Don’t neglect the page’s layout. A well-designed website enhances user experience and improves search engine rankings. Ensure your website loads quickly, features intuitive navigation and is mobile-friendly. Organize content logically, and create concise and descriptive URLs that accurately reflect the content of each page. Once your site is working well, SEO for construction companies can attract more qualified leads to it.

3. Blog Creation

Creating a blog section on your website further enhances your content strategy. Regularly publishing blog posts helps establish your construction business as an authority in your field. Your blog posts should include strategically placed, relevant keywords and cover topics that:

• Address common construction questions
• Share industry expertise, trends and innovations
• Provide construction-related tips
• Inform clients of case studies or project updates
• Highlight your unique value proposition, such as sustainable practices, innovative solutions or technical mastery

Outsourcing content creation to our skilled team can streamline the process and ensure you have consistent, high-quality, SEO-optimized posts. At BKA, we can research, write, optimize and deliver (or post) blog content monthly, saving your company time and resources.

Studies show that businesses with strong SEO tactics and regular blogging efforts can experience a 97% increase in inbound links. This increase boosts online visibility and credibility within the industry. If implemented correctly, you can use keyword-optimized content to engage your target audience and increase leads and revenue.

4. Local SEO

Local optimization focuses on connecting with people in your area. About 46% of the searches on Google include a location. With 3.5 billion queries daily, SEO for construction companies should target local traffic. Start by ensuring your Google Business Profile is complete and accurate. Make sure your name, address and phone number appear the same across all online platforms.

Provide as much information as possible about the construction services you offer. Include details about residential or commercial construction, renovation, remodeling, landscaping, roofing, plumbing, electrical work or any other specialized services you offer. This information helps Google understand your company and improves your chances of appearing in related search results.

Leverage keywords related to construction services in your business description, services offered section and posts. Incorporate location-specific keywords to target customers in your area.

Encourage satisfied customers to leave reviews. Positive reviews build trust with online users and signal to Google that your business is reputable and reliable. Post responses to both positive and negative reviews. This process demonstrates your commitment to customer satisfaction.

Regularly update your Google Business Profile with new content, such as project photos, company updates or promotions. Keeping your profile fresh and engaging improves its visibility in local search results.

5. Off-Page Optimization With Link Building

Off-page optimization is a key component of a comprehensive SEO marketing strategy. The major aspect of this is link building, which involves acquiring backlinks from reputable websites in the construction industry. These backlinks act as “upvotes” for your website, signaling that your site is authoritative and trustworthy to search engines. Research indicates that high-quality backlinks are pivotal in Google’s ranking criteria, and Google prioritizes relevance and authority over quantity.

Start by contacting industry-related websites, such as construction forums, trade publications and professional organizations. Offer to contribute guest posts or provide valuable insights in exchange for a backlink to your site. Additionally, collaborate with local businesses and suppliers to exchange links. This method further establishes your company as a reputable player in the construction field.

Prioritize creating high-quality content that naturally attracts backlinks. Publish informative blog posts, case studies and project galleries showcasing your expertise and past work. Engage with your social media audience to foster relationships and encourage content sharing.

Consistently monitor your backlink profile to identify spammy or low-quality links as part of an SEO for construction company plan. These kinds of links can harm your site’s reputation. Disavow these links through Google’s Search Console to prevent them from negatively impacting your rankings.

BKA Content offers tailored SEO marketing solutions for construction companies, focusing on leveraging backlinks to enhance online visibility.  Our approach emphasizes crafting engaging content that naturally attracts authoritative backlinks. Through personalized outreach campaigns, we facilitate the acquisition of relevant backlinks, bolstering your website’s authority and boosting its rankings for competitive keywords in the construction industry.

Building Success With SEO for Construction Companies

Nailing these five elements of SEO for construction companies can build a solid foundation for your business growth. At BKA Content, we specialize in customized SEO strategies. Whether it’s crafting industry-relevant blog posts, conducting in-depth keyword research, updating content or building and reinforcing backlink frameworks, we work to improve your online visibility. Discover the benefits of our comprehensive SEO solutions today and construct a sturdy online presence for long-term success.