The 7 Best SEO Reporting Software Tools in 2024

In order to unleash the full potential of search engine optimization (SEO), you need to use the right tools for the job. SEO software tools can help you track custom data sets and optimize your content strategy. With so many options, how can you know which is the best tool for you? 

What Are The Best SEO Reporting Tools?

There are several free and paid options for SEO software. Each platform has its own strengths and weaknesses. It’s important to choose the tool that’s most aligned with your SEO objectives. 

1. Ahrefs

Pricing: Starting at $99/month with limited features

Features: High-level SEO tracking, keyword research, site auditing, content management

Ahrefs is an SEO analytics tool used by marketers for some of the world’s leading companies. For a lower price point than the other tools on the market, Ahrefs provides a host of features, enabling you to track all the key SEO data points like keyword ranking, organic traffic volume, and site performance. Historically, Ahrefs was thought of as purely a tool for backlinking. Since then, they’ve added a number of tools that make it a robust SEO reporting and tracking solution. 

2. Semrush

Pricing: Starting at $129.95/month with limited features

Features: Keyword research, content strategy, local SEO, social media management, competitor analysis, paid advertising

Thousands of companies use the Semrush marketing platform to monitor their SEO performance, optimize their strategies, and drive more traffic to their sites. For many, Semrush is the first and last name in SEO. It’s proven capabilities offer deep insights into your SEO, helping you understand where you need to improve and how to generate more traffic. Plus, its platform also offers solutions beyond just basic SEO by including social media management and paid advertising functions. However, one of the downsides to Semrush is that it’s large number of capabilities can be overwhelming to beginners. 

3. Google Analytics

Pricing: Free

Features: Track traffic, keyword research, conversion tracking, visual advertising reports, real-time analysis

Google offers a number of SEO tools entirely for free including Google Analytics, Google Search Console, and Google Business Profile, to name a few. These tools can give you insight into keyword rankings, help you track organic traffic, and support your local SEO efforts. The best part? The only thing you need to start using these tools is a website. 

4. Moz

Pricing: Starting at $99/mo with limited features

Features: User-friendly interface, customizable SEO reports, site analysis, keyword research for up to 4,500 keywords, backlink tracking

If you’re looking for an SEO tool that’s easy to use and not cluttered with extra features, look no further than Moz. Moz is a simple, easy-to-use SEO tool with powerful tracking features. You can easily set up custom reports and get access to the data you need without sifting through the rest of the tools in a digital marketing suite like Semrush. Moz is also one of the most affordable SEO reporting tools, making it a great solution for marketers with limited budgets. 

5. Raven Tools

Pricing: Starting at $39/mo, small business plan, limited features

Features: Keyword research, social media integrations, email automation, organic traffic

Raven Tools is an affordable SEO tracking platform with a variety of integrations. It supports keyword research, website audits, and backlink tracking. Custom reports are easy to create, the interface is straightforward, and they offer a free trial. 

6. SE Ranking

Pricing: Starting at $44/mo, limited features

Features: Rank tracker, on-page SEO checker, website auditing, competitive keyword research, backlink checker, SEO reporting

SE ranking is a software solution designed for both agencies and in-house SEO marketers. Powered by unique AI algorithms, SE ranking’s platform is designed to be user-friendly. It’s difficult to find a tool that provides such a comprehensive view of your SEO performance at this price point. 

7. KW Finder

Pricing: starting at $29/mo

Features: Keyword difficulty, keyword lists, keyword suggestions, SERP ranking, keyword search volume

Although not a complete SEO solution, KW Finder (now known as Mangools) is one of the most respected keyword research tools available. Its strong keyword analysis features give you the data you need to build a strong SEO strategy. 

What To Look For In An SEO Reporting Tool

When comparing different SEO reporting tools, there are three key details to look at. The first is pricing. Pricing for these tools ranges wildly from free all the way to hundreds of dollars per month. You’ll need to determine the best choice based on your budget. 

The second thing to look for is the reporting and visualization features. Collecting and tracking SEO data is good, but you need to be able to synthesize this data into actionable insights. Powerful reporting features enable you to achieve this. 

The third and final element to look at when comparing SEO reporting tools is the interface. If a platform has a high learning curve, you may find it difficult to use. This may lead to a requirement to invest in further training, increasing the costs. Complex SEO tools can also take longer to implement, delaying your return on investment. 

The Power of SEO Services + Reporting At Your Fingertips

Tracking SEO metrics is critical for analyzing your progress, measuring ROI, and identifying areas for improvement. It is impossible to deliver effective organic traffic generation without knowing these metrics. That’s why at BKA Content, we provide SEO reporting as a core element of all our service packages. Whatever project you may be working on, we can help you with all your tracking and reporting needs. Contact us to learn more.