by Jon Bingham | Apr 7, 2023 | Content Marketing
Creating Effective Content Marketing Campaigns: Five Surprising Psychological Triggers When a product is being sold, consumers are more likely to purchase it if they feel some sort of psychological connection. Typically, advertisers use novelty, urgency and scarcity...
by Matt Secrist | Oct 12, 2016 | Content Marketing
How To Quantify Relevancy for Your Content Marketing Campaign Relevance. It is a key component of any content campaign, which is why you see the word and its derivatives over and over again in tips on developing a strong content marketing strategy. Relevance is one of...
