Should You Use A Lead Generation Consultant?
If you are struggling to get leads, traffic, and sales, you may be considering hiring a lead generation consultant. Let’s get into the reasons why you should or shouldn’t hire a lead generation consultant.
What Is a Lead Generation Consultant?
Lead generation consultants specialize in improving your brand’s lead quality and quantity. They do this through a myriad of different methods which include research, social media channels, mailers, content marketing, paid ads, etc.
These “experts” understand the ins and outs of different ad platforms and lead generation strategies to efficiently get your business qualified leads at lower costs.
Not only do these experts know how to generate leads, but they can give you insight and strategies to help you to increase your closing ratios when it comes to lead conversion.
It’s important to note that not all lead generation consultants are the same. For example, some lead generation consultants will actually want to take over lead generation and lead follow-up completely as a third-party service to your company. Some consultants will merely want to be a talking head and give you information, tips, and strategies to see if you can improve your lead generation statistics on your own.
Why You Shouldn’t Hire a Lead Generation Consultant
The biggest reason why you shouldn’t hire a lead generation consultant is the expense. Consultants cost money, and they typically charge very high hourly rates.
If you are a growing business with a tight budget, there are many different things you can do to increase lead generation without needing to hire a consultant. One of the most important and least expensive things you can do to help generate more leads is to create consistent content each month that you publish on your website’s blog.
Increase Lead Generation Using Your Blog
One of the best ways to increase traffic to your website is by creating and publishing content consistently. Having more traffic increases your chances of getting more leads.
When you create a new blog post, you can target different keywords within the post. These keywords are what Google uses to rank content online. By creating and publishing content that targets different keywords, you are essentially increasing your chances for Google to rank your content for certain keyword searches, thus increasing your traffic, leads, and sales.
Blog posts are so effective at doing this that HubSpot released a study that shows the compounding effect blog posts have on lead generation.
HubSpot found that by blogging consistently, they were able to generate an average of 67% more leads. Also, their older blog posts ended up bringing in over 50% of their total website traffic.
As you can see, over time, the more content you post, the more leads your blog posts will generate. This compounding effect can only be realized with consistent and efficient blog post creation.
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Why You Should Hire a Lead Generation Consultant
If your business has the budget and you just need help tweaking or making your existing lead generation efforts more fruitful, then hiring a lead generation consultant may make sense for you.
Since lead generation consultants differ greatly when it comes to industry and experience, seeking out a consultant who has experience in your industry or business is pivotal. Make sure that you vet the consultants you are considering to make sure that you are picking one who can truly help you and your business.
Creating a Lead Generation Process/Department
Another great time to consider hiring lead generation consultants is when you are making staff changes or need help creating a lead generation process or department. Consulting with someone who understands the process can save you a lot of time in the long run and help set you up for success much sooner.
It’s important that your lead generation efforts are understood and driven by both your sales and marketing teams. Having open communication between your sales and marketing staff can help spur new lead generation ideas. The reason behind this is that your sales team knows what your client is looking for, but needs the marketing team’s help to get that messaging out to the masses. A lead generation consultant can help bridge any gaps that may exist between these two departments so they can be more in sync.
As you can see, hiring a lead generation consultant may or may not be the best fit for your business. Regardless of whether you hire a consultant or not, creating content is something you should be doing in order to increase traffic, generate leads, and increase sales. See how we can help with our blog writing services.