What SEO Content Writers Can Learn From Creative Writers

by | Feb 9, 2017 | GrammarSpot, Reviews | 0 comments

What SEO Content Writers Can Learn From Creative Writers

by | Feb 9, 2017 | GrammarSpot, Reviews | 0 comments

Growing up, I was someone who took to writing like a crane takes to the air. I was also someone who took to math about as well as an elephant takes to gymnastics—my dismounts were always shaky. Because there are left-brained and right-brained people, there are left-brained and right-brained writers. Most SEO content writers might feel as if their expertise always should be more technical and less creative, but they have several lessons to learn from their creative word-wrangling brothers and sisters.

Give Your Work a Distinct Voice

While there are most certainly rules and parameters when it comes to SEO, that doesn’t mean you can’t inject a bit of personality into your work. Much like creative writers give their characters, narrators and stories unique voices, speech patterns and the like, the same can be said of SEO content. As you’re writing branded blogs and web pages, focus as much on how you write as you do what you write. Glaze your words with a bit of panache when appropriate and humor when the situation calls for it. There’s no reason your work can’t be as charming as it is compelling.

Write to One Person

No matter how wide an SEO audience content writers have, they will do well to focus on writing to a single individual. Even though creative writers might have several readers, they recognize the fact that each reader has a single desire: to read a great story. Creative writers don’t write to please everyone, which is impossible; they write to please themselves or satisfy a need and hope the reader can feel that passion in their words. In regards to SEO content writing, it’s best to develop a concrete idea of your audience and compact that idea into a single image of a single customer. No matter the material or content, always have that person in mind as you write.

Read as Much as You Write

To become a good writer, one must first become a good reader. Reading provides you with inspiration, helps you see how other creative and SEO writers ply their craft, and gives you a different perspective you might not have stumbled upon had you remained in your personal bubble. Not only should SEO content writers read other SEO content, they should read creative works as well. Doing so can generate a slew of ideas to keep your writing fresh, current and satisfying. I know all too well how writing day in and day out can drain the mental reserves, and reading the work of another can be just the jumpstart my creative battery needs.

Kill Your Darlings

Editing a solid part of a story feels like giving a child away. One thing I’ve learned as both a creative and SEO writer is that if something doesn’t move the story (or content) forward, it needs to be thrown out, no matter how brilliant it might be. Something else to think about is the fact that yanked out content can act as the basis for entirely new content or a new story, rising from the pages like a zombie mangled together from discarded verbs and adjectives.

Let’s have a meeting of the minds between creative writers and SEO content writers. Share any lessons you think SEO writers can learn from creative writers, or vice versa, in the comments below.

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O'Brian Gunn

O'Brian Gunn has been freelance writing full-time since 2012. He also enjoys writing short stories, a few of which have been professionally published. When not wrangling words, O'Brian can be found feeding his music addiction, wrestling his muses, reading, enjoying comic books and re-experiencing the glory that is Battlestar Galactica.
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