Pool Builder Search Engine Optimization: 2024 Guide

SEO is a popular tool for ecommerce businesses to grow, but did you know that it can help service-based businesses too?

Chances are, when people in your area are looking for a pool builder, the first place they’ll look is Google. By investing in SEO, you can make sure that your website shows up right when they’re searching for services you offer. This approach gives you a competitive edge because every pool builder they look at afterward will be compared to you.

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. 

In this guide, we’re going to go over tailored strategies that are specifically designed for pool builder search engine optimization.

Understanding Pool Builder SEO

SEO is one of the most important aspects of digital marketing. The focus of SEO is to improve your website’s ranking in search engine results by building helpful, authoritative content that appeals to search engine crawlers and human readers alike. Pool builder search engine optimization strategies can include content generation, keyword research, technical website improvements, and so much more.

One of the biggest benefits of SEO is that it is important no matter what industry you’re in. Every company in every industry has people out there who are searching for their product or service, and pool building is no different. 

Another benefit of SEO is that most SEO strategies will benefit other digital marketing methods as well. Some examples of this include:

• Driving more traffic to your website, thus increasing the audience for your retargeting ads on various platforms.
• Developing targeted content that can be repurposed into lead nurturing emails.
• Expanding your perceived authority in your space, thus making your brand more memorable over time.

For pool builders especially, it’s important to be right there when people make the decision that it’s time to invest in getting a pool. Each sale can mean thousands of dollars in revenue for your business because of the scope of pool building projects. Even with a relatively small increase in qualified leads, you could see a massive increase in revenue – and with the right approach, pool builder search engine optimization can deliver more than a small increase in your lead generation.

However, many people in the construction industry struggle to effectively use search engine optimization. Challenges include a broad lack of understanding of the industry by laypeople, relatively limited keywords to target, needing to target only local searches, and difficulty coming up with unique topics that are still relevant to your offerings.

Fortunately, regardless of these challenges, pool builder search engine optimization is an extremely effective growth strategy. Here’s how you can apply popular SEO strategies to your own pool building business.

Keyword Research and Targeting

Keyword research is an important first step toward pool builder SEO. Here are the steps you can take to ensure the keywords you choose will be a good fit for your business’s needs.

Identifying the Right Keywords

There are a lot of keywords you could target, but finding the right keywords means identifying which will deliver results.

One important thing to keep in mind is the geographic area you operate in. This might lead you to target specific regions, states, or even counties – and that will impact what keywords you choose. 

Another factor to consider when choosing keywords is the customer intent. Many SEO tools will categorize search intent into one of a few categories: 

• Informational: These searches usually come from people who want to learn more about a particular topic, but don’t necessarily want to purchase anything.

• Navigational: This type of search is from someone looking for a specific website or page to complete a task.

• Transactional: This searcher is ready to make a purchase. They know what they want and they’re on the hunt.

• Commercial: These searchers aren’t necessarily ready to make a purchase immediately, but they’re looking for information that will help them make a purchase at some point.

Each of these search intents is valuable to target. Informational keywords are a great way to show searchers and search engines alike that you’re a helpful authority on topics related to pool building. Navigational keywords make sure people can find your business and services when they’re trying to come back to your website. However, for financial results from your pool builder SEO, you’ll want to primarily target keywords with transactional and commercial intent. 

Techniques for Effective Keyword Research

One great way to find effective keywords can be to see what your competitors are ranking for. Many SEO tools will offer a competitive analysis option that allows you to directly compare the keywords your website is ranking for with competitors. This can empower you to compare results, discover new opportunities, and see what’s generating the most traffic for other websites in your industry.

Another way to discover keywords is to use a keyword generator. These tools don’t just generate random keywords – they let you put in a search term that you know is valuable and will provide a list of similar keywords that you could target. If you already have a few pages that are delivering the results you’re looking for, you can use the keywords for those pages to help find new ones.

Website Structure

The way that your website is built can make or break your pool builder search engine optimization. Here are some of the most important aspects to optimize before moving forward with any other pool builder SEO methods:

• Logical website hierarchy: Does the way your website’s pages link to each other make sense? Are the menus clear and helpful? Do your URLs make sense for the pages they show?
• Load speed: A load speed of 3 seconds or longer is considered excessive and can impact your bounce rate. To help users stay interested in your website, try to make your pages load as quickly as possible.

• Mobile responsiveness: Your website should be responsive to screens of different sizes, from the largest desktop monitor to the smallest smartphone.

• Secure browsing: Implementing HTTPS on your website improves browser security. Without it, searchers may get an alert when they open your web pages that it’s not secure, scaring off potential leads.

By setting your website structure up well, you can improve the SEO results of your entire website and each individual piece of content. This may seem like a relatively boring step compared to creating engaging content, but it lays the foundation for every other kind of SEO effort.

Content Strategy

Once you’ve chosen your keywords and ensured your website structure is ready to go, it’s time for a content strategy. This strategy will take the keywords you’ve selected and bring them to life with different types of content, unique topics, and calls to action that line up with your business’s goals. 

To make your content strategy as effective as possible, you’ll want to include a variety of content types. It’s important to include FAQs, image galleries, videos, and other types of content throughout your website to engage visitors and increase your SEO results. Your blog posts should also vary in style, including a mix of listicles, examples of projects you’ve completed, and general pool safety and maintenance tips. 

Tips for Creating SEO-Friendly Content

For content that delivers results, you’ll need to be intentional about making each piece of content SEO-friendly. Some tips to do that are:

• Including an appropriate keyword density. Depending on your target keywords, you may want to include them anywhere from once per article to once every 100 words. If you aren’t sure what keyword density to use, consider consulting with an expert or comparing the keyword density of posts that are currently ranking.

• Using multimedia content effectively. Images, videos, and audio clips can be a great way to add more engaging elements to your written content. To make them SEO-friendly, be sure to include details like alt text, transcriptions, and descriptions.

• Updating content regularly. You don’t need to babysit every blog post in case a sentence needs tweaking, but you should be reviewing your website content and making relevant updates on a regular basis. Most companies will do this somewhere between quarterly and annually. Updates could include adding new sections, replacing outdated data, or incorporating different multimedia elements.

Planning a consistent posting schedule. By posting to your blog on a regular basis, you can build trust with readers and show search engines that you will continue developing valuable, helpful content that people are searching for.

However, for effective pool builder marketing, you need to make sure your content is user-friendly too.

Tips for Creating User-Friendly Content

Algorithm updates continue to close the gap between SEO-friendly and user-friendly content, but there are still some things people will want from your content that crawlers don’t care about – yet. Here are some tips to make sure your SEO content is also engaging and helpful for readers:

• Keep paragraphs short. Many people will feel overwhelmed to open a page with giant blocks of text. Paragraphs on mobile can appear much larger than they would on desktop, so it’s important to be mindful of device differences. When in doubt, aim for shorter paragraphs.

• Offer seasonal content. For pool builders, this may look like content about how to prepare your pool for cold weather every fall, how to refill your pool in the spring, and how to keep pool water clean in the summer. Be mindful of what holidays and weather changes are coming up in your area so you can create content around that.

• Build a consistent brand voice. Whether your business’s attitude is friendly and optimistic or straight to the point, try to maintain a consistent brand voice across all content. This helps readers know what to expect when they visit your website.

• Write in an engaging way. Very few people read instruction manuals for fun. To keep people reading, try to find ways that align with your brand voice to build rapport with and entertain searchers.

On-Page SEO

Ready to publish some content? Let’s optimize the page so you can maximize the results! Some on-page SEO tactics for pool builder marketing include:

• Tags: Your titles and subheaders should be clearly labeled, visually distinct from normal text, and include your keywords as they fit into the flow of the piece.

• Metadata: Meta descriptions, meta titles, and image alt text are all examples of metadata that help searchers and search engines understand what your content is about.

• Images: You may want to compress large images to help them load quicker, which will improve your page’s overall load speed.

• Internal linking: Ideally, you should include at least one internal link in each blog you post. This could be to a product page, another blog post, or any other page that would provide value to the reader.

Local SEO

You don’t just want anyone searching for a pool builder to find your website – you want people in areas you service searching for a pool builder to find your website. That’s why local SEO is important to keep in mind.

One of the first steps you can take to focus on local SEO is creating and optimizing your Google My Business profile. This can include your location, your hours, a list of services you offer, and more. It also allows you to engage with customer reviews so you can voice appreciation for positive reviews and make things right when you get a negative review.

Another way to improve your local SEO is by building local web citations. These are mentions of your business on a separate website, boosting your legitimacy and validating contact information. One great way to increase your citations quickly is to add your business to directory sites like Yelp, Google Places, and Facebook.

Getting Pool Builder Search Engine Optimization Results

To get quick and powerful SEO results for your business, you’ll want to work with a team of experts on a multi-pronged approach. From link building to SEO writing, we’re here to help with all of your pool builder search engine optimization projects so you can continue to grow your business. Get started now to start seeing results!