Increase Med Spa Lead Generation
Increasing med spa lead generation is critical to staying in business and being successful.
When it comes to online marketing, you can use different mediums to increase the number of med spa leads you can generate; however, some methods are much more expensive than others.
Here are a few tips and ideas to follow so your med spa lead generation efforts are both efficient and cost-effective.
1. Increase Med Spa Lead Generation Using Your Blog
Your website should be one of your primary methods of getting new leads; however, a website won’t generate many new leads unless it has a healthy amount of traffic. One of the most cost-effective ways of increasing your monthly traffic is by creating new content consistently every month.
Using your website’s blog is one of the best ways to accomplish this.
How Does Blog Content Increase Leads?
When you create a new blog post, you can target a subset of keywords within that post. When this content is published, it can increase your chances of Google ranking that content for keywords, thus increasing your traffic. More traffic means more leads!
Blog posts help to not only increase your traffic but also experience a compounding effect when it comes to lead generation.
HubSpot did a study in which they determined that more than 50% of their total traffic came from older blog posts and that over time, older blog posts end up bringing in most of their leads.
The study also found that blogging can net businesses an average of 67% more leads than businesses that don’t blog. That average is really hard to ignore.
Simply put, the more you blog consistently, the better your chances of experiencing this same level of med spa lead generation compounding effects.
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2. Use Med Spa Lead Generation Forms
This should go without saying, but you’d be surprised how many med spa businesses don’t have good lead generation forms on their website or lack them altogether.
While having a lead generation form on your home page is best practice, it’s also extremely important to put lead generation forms on the pages that get the most monthly traffic on your website. Too often, high-traffic pages on websites lack a lead generation form, which is very inefficient because the ability to capture leads doesn’t even exist.
Using Google Analytics, you can quickly find out what your top pages are by seeing where the monthly traffic is going. Make sure to put a lead generation form on each of these pages to increase your chances of getting better conversions. Remember: More traffic equates to more leads.
3. Use Social Proof To Generate Med Spa Leads
In order to increase your med spa lead generation conversion rate, you need to make sure you are converting your potential leads by showing them that your services work and can make a difference for them.
Displaying customer reviews or testimonials is a great way to help prospective customers build trust with your brand and to show them that your products/services work for others. While written testimonials and reviews are great, a video review or testimonial can be even more convincing!
One way to get a video testimonial/review is by reaching out to some of your best clients and offering them a discount on their next visit if they create a short 30-second video review for you to post on your lead generation pages.
4. Give Opt-In Med Spa Offers They Can’t Refuse
Offers can create a powerful drive for customers to try out your services or products. When it comes to lead generation, requiring them to opt-in to receive these offers and discounts can greatly increase med spa lead generation.
This works best if the offer is just too good for them to pass up. For example, offering a free treatment or giving them 50% off their first visit can be strong enough motivators for people to fill out your lead gen form and submit their information to you.
Once you have their information, you can set them up on an email marketing campaign in order to educate and further move them down the sales funnel with the goal of getting them into your spa.
5. Create Med Spa FOMO (Fear Of Missing Out)
While having an offer is important, putting an expiration date on that offer and advertising is critical in creating FOMO for potential customers.
If the customer feels like they will miss out on an amazing deal that is available for a limited time, they will be much more likely to submit the lead gen form to get the offer.
The numbers show that 7 in 10 millennials experience FOMO – the most of any age group. Using FOMO to your advantage can make a big difference in moving the needle on med spa lead generation.
Here are a few ideas you can use:
- Add a countdown timer of when the offer ends
- List a calendar date of when the offer expires
- Use general action language such as, “Hurry! This offer ends in 3 days!”
6. Use a Med Spa Referral Program
With a med spa business, you rely on people coming into your establishment. These people have friends, family, and co-workers who also could benefit from your products and services.
One way to increase med spa lead generation is by turning your existing customers into a word-of-mouth sales team by utilizing a referral program.
A referral program essentially is a reward system for customers who refer new businesses to you. These rewards often come in the form of discounts or free services when a referral converts to a new client.
Referral programs can be catered to what you sell the most. For example, if you sell more products than services, giving a percentage off or giving customers a product for FREE can help to spread excitement and increase orders.
The key is to make the rewards big enough to motivate an existing customer to go out of their way to refer someone they know.
7. Ask for a Review From Past Med Spa Clients
When a customer completes a purchase for products and services, are you asking them to leave you a review? If not, you are missing out on a big opportunity to get the word out to others about your business!
You’d be surprised how many customers will leave a review if you simply ask. You can ask at the register or, better yet, send your customers a follow-up email after their purchase that includes links to your review platforms so that all customers have to do is click a link to start the review.
When someone leaves a review for a product or service, it helps to further establish your branding because social proof is a very influential factor that potential new customers rely on.
Generate Med Spa Leads Today
Working to increase med spa lead generation is important, and by following these ideas and tips, you can increase your chances of success in getting and converting more leads.
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