How To Copywrite Like a Pro
How To Copywrite Like a Pro
Finding success as a copywriter can be difficult, no matter your level of writing experience. In terms of easiness, learning how to copywrite like a pro is a goal that lies somewhere between grilling the perfect steak and playing drums for Iron Maiden. Nobody said it would be easy, but with the right amount of dedication, effort, and know-how, you can drop your drumsticks and make your writing skills rock.
5 Tips for Becoming a Better Copywriter
Use the following steps to up your copywriting game:
1. Consider Your Audience
As a copywriter, you may not be trying to move gently used Toyotas off the lot, but you are a salesperson of sorts. That’s why it’s imperative that you know your audience inside and out: their wants, their needs, their demographic, their questions, their favorite member of the Backstreet Boys.
Okay, so that last one’s probably too specific, but you get my point. All writers, from George R. R. Martin to the team who came up with “Got Milk?,” consider their audience in order to figure out what the goods are and how to deliver them.
2. Identify Your Purpose
Once you know who’s going to read what you write, it’s time to ask yourself what you want them to do and, therefore, what you want your writing to do. Are you trying to make the reader think? Spur them into action? Encourage a donation or purchase? Get them to stop eating ice cream sundaes for breakfast? Pinpointing your goal up front will help you stay on target as you navigate the writing process.
3. Know Your Product
It’s an adage as old as time, or at least as old as your freshman English class: Write what you know. For most copywriters, that means doing your homework. Careful research of your subject, its market, and its competition usually guarantees a smoother writing process once you finally crack open that word processing document. What’s more, identifying your purpose before you research your product can help direct your research too.
4. Be Persuasive Yet Direct
You may be a copywriter on a mission, but you should still address your audience in the same way that you yourself would like to be addressed — unless, of course, you like being addressed like an 18th century English baroness. In that case, you do you in your free time, your majesty, but keep things concise and conversational when you’re cranking out the copy.
5. Proofread, Proofread, Proofread
Professional writers know that credibility counts, and one of the best ways to gain that is to produce clean, proofread prose that exhibits keen attention to detail. They also know that good proofreading constitutes more than just kicking back with a grape soda while your spellcheck program does its thing. You’re never too old, seasoned, or far away from the classroom to read your work out loud to catch mistakes.
Nobody becomes a professional copywriter overnight unless there’s a magic amulet involved. It takes practice, patience, and effort. Do you have any advice to share with other writers who are eager to learn how to copywrite like a boss? Please share them in the comments below!