Say Farewell to Predictable Content You know what I really hate (besides sharks)? When I click on an attention-grabbing headline and find underwhelming content. I’m not talking about poorly written articles; I’m referring to subjects that have been covered over and...
5 Steps To Write More Compelling Category Descriptions SEO category descriptions are an increasingly important part of content strategy and are becoming a larger part of the e-commerce content marketing mix. As more companies realize the additional SEO benefits that...
SEO Article Writing Tips: How To Use Keywords Correctly Before the days of Google’s Panda and Penguin updates, keyword stuffing and SEO content spinning were all the rage. While Panda and Penguin (and subsequent algorithmic updates) have made these methods completely...
Writing a Call to Action They Will Answer You persuaded them to click through to the website with a powerful meta description. Hooked them with your tantalizing title and won them over with engaging body content. And then . . . you lost them. Why? Because your call to...
Plagiarism: The Best Way To Undermine Your Own SEO Efforts Plagiarism, like larceny, burglary and robbery, is one of those dirty words that can leave its victims in a panic and its perpetrators in hot water. Most writers recognize the legal, ethical and moral...
How Long is 500 Words? For most marketers, business owners and content managers, staying within budget is a very real thing. You’ve been given X amount of budget dollars to bring in X amount of revenue. As content marketing continues to establish itself as a...
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