How Long is 500 Words?

by | Jan 25, 2020 | Writing Tips | 0 comments

How Long is 500 Words?

by | Jan 25, 2020 | Writing Tips | 0 comments

How Many Words Do I Have To Write?

For most marketers, business owners and content managers, budget is a real thing. You’ve been given X amount of budget to bring in X amount of revenue. As content marketing continues to establish itself as a worthy investment of marketing dollars, you’re likely to wonder what word counts get you the best bang for your buck. As you sort through content creation websites you’ll probably come across the ever common “500 word” blog post. Is this a good use of your marketing dollar? Exactly how long is 500 words?

Your marketing goals may include the writing of a white paper, Ebook, web pages, blog posts, guest blogs, category pages and more. Will 500 words work for what you need?  How long should a blog post be? The answer isn’t as simple as finding a one-size fits all word count, since different content types usually have different purposes. That being said, knowing about how long 500 words is should help you to make a decision that’s right for your audience and industry.

So, when asking the question, “How long is 500 words?”, you need a starting point.  Below, you’ll find some visual references you can keep in mind when it comes to word count lengths.


How Many Pages is 500 Words?

100 words less than 3 inches
200 words a little less than half a page
300 words somewhat more than half a page
400 words most of a page
500 words one full page
1000 words two pages
2000 words four pages
5000 words ten pages


So how many pages is 500 words? In a document with standard margins, single spacing and size 12 font, it takes about 500 words to fill a page. This is because on average, there are about 5 letters in each word, about 15 words in a sentence, and the average paragraph is around 7 sentences. Variation in the length of words, sentences and paragraphs will cause natural deviation from the average. When you’re trying to figure out how long is 500 words, or 1000 words or more, you can glance at the total number of pages and assume that each page holds about 500 words.

One question that is often asked is how long is 500 words double spaced. The answer is that depending on how large your font is and the actual font you select, you may run anywhere from 1-2 pages as far as length.


How Many Paragraphs is 500 words?

Using the formula above of 15 words in a sentence and each paragraph being about 7 sentences, you can expect each paragraph to have a little over 100 words. So how many paragraphs are in 500 words? The simple answer is about 5 paragraphs.


Other Word Counts to Consider

Even though 500 words is a very typical size for most essays and blogs, there are many occasions where you may need more or less than that specific word count. When wondering how long other word counts are, you may consider the following:


How Long is 100 Words?

Given that 100 words makes up roughly one paragraph when considering it as a part of a 500 word article, you can plan on 100 words taking up around 25% of one page, assuming you break it up into a couple of smaller paragraphs.


How Long is 200 Words?

200 words is the equivalent of around 2 paragraphs. If you follow the same format above of breaking up the paragraphs into even more paragraphs (for the sake of visual aesthetics and readability), you might approach about 1/2 of the page with 200 words. So when asking how long is 200 words, the answer would be about 50% of a single page.


How Long is 300 Words?

When writing a 300 word piece of content, you’d create around 3 normal paragraphs. Where 1 page usually consists of 5 paragraphs, or 500 words, then you can expect 300 words to take up around 2/3 of a single page.


How Long is 400 Words?

There isn’t too much difference visually between 400 and 500 words, but on a single page it would make up 80-90% of a single page depending on how you format the content. If you keep the paragraphs to 100 words each, plan on 80% – if you add a couple more paragraphs it will be closer to 90% of a single page.


How Long is 1000 Words?

In the event 500 words just isn’t enough for your project, you may consider the next most common word count for writing projects – 1000 words. So how long is 1000 words double spaced? As was stated above, a thousand words is roughly 2 pages on most standard word processors. You’ll want to factor in any images or charts you add, amounting to maybe 1 page total (depending on the size of your images).


How Many Pages is 2000 Words Double Spaced?

When writing 2000 words, you can plan on about 4 pages. Does it matter if it is single or double spaced? It does. But it also depends on your font selection as well as the font size. To give a general answer, 4-5 pages is usually a pretty good estimate when asking how long is 2000 words.


How Many Pages is 2500 Words?

In the same vein as the above paragraph, perhaps you’re looking for a very authoritative piece of content that has a lot of meat to it and can effectively explain processes or ideas in an in-depth way. 2500 words is a common word count for blogs and articles of this type. So how many pages is 2500 words? 2500 words in pages is about 5 pages on a word processor. If you add images and other diagrams to further establish authority to your writing, you may add another 2-3 pages to that number.


Will 500 Words Be Enough for My Project?

Will 500 words be enough for your project? The answer is a solid… maybe. The truth is there’s more to be considered than just a word count!

In the digital marketing landscape, different campaigns can call for different word counts depending on the nature of the content. The key is to match reader expectations while also staying SEO-friendly.  You’ll need to factor in the fact that Google and other search engines love long-form content, but your reader may not. Someone purchasing a product doesn’t want to go through 1000 words before finding out how they purchase an item – in that case you may lose the sale.

On the other end, someone reading an E-book expects long-term value with lots of in-depth points and action items. As a result, 500 words wouldn’t likely fit a project like that. Here are some other examples of content types and some target word counts to shoot for.


Ecommerce Copy

Ecommerce Content rounds out some of the lowest word counts you’ll find while still staying incredibly effective. Product descriptions are usually 100-200 words or less, highlighting key features and benefits without going into incredible depth. Marketers rely on the copy being written in a persuasive way that grabs consumers’ attention and leads them to purchase. This lower word count also helps to keep costs down when writing thousands of skus worth of product descriptions.

The one ecommerce content type that you can get away with longer word counts up to 500 words or more would be category descriptions/pages. If you’re defining a category and talking about the broader scope/uses of the products within a category you can get more creative and use more information. You will still have to decide how long 500 words is once you have it on a category page, but it may be a perfect amount without being overwhelming.


White Papers

One kind of paper that most people have had to carefully measure in terms of word counts is the white paper. In-depth white papers explaining intricate processes that relate to certain technologies or processes may need to be pretty long to give someone a great analysis. Other white papers can get the point across using images as well as text without being as wordy.  500 words may be enough to get that across, or it may not. Since the primary purpose of a white paper is to be as clear and concise as possible in explaining a product or process, you should give that first consideration before confining yourself to just 500 words.


Blog Posts

As was mentioned above, blog posts are one that you can usually meet the mandate of being SEO-friendly while also keeping the reader engaged. For really effective blog posts, you should shoot for content within the 1000-2500 word range. This will help your chances of being indexed positively by Google and shows that you have authority in the space. Longer blog posts are also known to attract more backlinks – which are a huge ranking factor in search engines.

One sound content marketing strategy is to create “pillar” or “cornerstone” pieces of content that range between 1000-2500 words. You might start with focusing on one or two of these a month. Then create supplemental written content between the 500-1000 word range to help boost those pillar pieces. This is a strategic way to set up your blog writing strategy to help improve your chances of ranking for certain keywords while also not overwhelming readers with too many 2500 word posts. Use internal links and test different word count lengths to see what works best in your industry.


Web Articles

Unlike the standards in blog writing, press releases and white papers, web articles don’t have the same standard formatting. How long 500 words is on a web page can vary greatly. While web articles can be posted in standard formatting, they are more often whittled down to make them look more approachable.

This is especially true in the age of mobile devices which can make a standard paragraph look huge. Margins are often changed to allow room for ads, and frequently images are interspersed to make the article look livelier. These and other tricks of web articles can transform one page of text in a standard document into several screens worth of text for viewers to scroll through. Finding out how long is 500 words in this context is tricky because it really just varies by context.

For instance, see an example of a large image with little text that takes up most of the page on the Evernote site:


When writing web articles, therefore, it’s best to keep the formatting in mind so that there isn’t so much text so as to overwhelm the reader.

Another thing to consider is how your content will appear on Mobile. This article, for example, is a little over a thousand words, which looks very neat on two and a half pages of a standard document, but on a mobile device, it appears to go on for nearly a dozen pages. Because the nature of this content is to be read as a blog post and not a home page site, it’s something the reader will expect, even on mobile.

On average, a mobile device will display around 100 words on a screen before the text becomes too small to read easily. While most people are willing to read a two-page standard document, reading over 10 pages of text on a phone may appear daunting, especially for a web page.


SEO Articles

One kind of web article that requires close attention to word count is the SEO article. In these kinds of documents, keywords are interspersed throughout the content to help search engines find the kind of content that users are searching for. Search engines are programmed to ignore content that has too many or too few instances of specific phrases, so for SEO writers, placing keywords within a specific number of words and knowing how long is 500 words becomes a careful science.

According to SEO pros, there was once a time that SEO articles could be merely short articles taking up less than half a page with a bunch of keywords. Because search engines were too primitive to know any better, users would end up being directed to links that might not have much to do with what they were looking for. Since then, due to upgrades in search engine technology and algorithms, it has become important for SEO articles to contribute useful content as well as include keywords. Creating useful content has become as important as knowing how long is 500 words and where keywords fit best within those words.


The Right Word Count

So how long is 500 words? Typically, it fills about one full page in a Microsoft Word document at a font size of 11 or 12. 500 words is also a standard minimum word count length for writing a blog post on a common subject.  Ultimately, you’re better off deciding the purpose of the content first, then deciding the word count second. If you make your decisions in that order, then you can logically work through a content word count that helps you rank for search engines as well as meet reader expectations.

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