3 Reasons Why Creating Good Content Is Important
We’ve all heard that creating good SEO content is the key to content marketing success, but just how important is good content?
Spoiler Alert: High-quality content is extremely important to the success of your brand. There are numerous statistics and case studies to support just how much it can make or break a brand’s success.
I’ve compiled some data to share with you in what I consider to be the top 3 reasons why creating good content is important from the only perspective that matters – the reader’s.
#1 – How They Feel About It
Research shows that customers make purchases based on the brand that they can identify with or feel good about. In most cases, the opportunity for brands to project a positive vibe with their potential customers is through the first impression they make on them.
“You will never get a second chance to make a first impression.” – Will Rogers
The harsh truth is that a first impression only happens once, and in the digital age in which we live in, content is a major medium that ends up making the first impression on potential readers/ buyers.
So, just how much do readers care about companies that create good content?
This statistic shows just how integral of a role that the internet plays in brand messaging and overall image to consumers. The fact that more than half of consumers feel better about a brand who delivers custom, high-quality content on a consistent basis should be enough motivation for any company to make sure they are creating good, quality content that readers can identify with.
#2 – What They Prefer
If you are under the assumption that advertisements influence buyers more than article type content on the web, you would be incorrect.
With article content being such an influential knowledge-dispensing medium, it’s more important than ever to make sure that your article content answers specific user questions. Generic blogs just don’t cut it these days with readers, so create real value by providing answers to their questions regarding your products and services in order to build trust and to create the impression that you are there to help. Informational, evergreen type posts come off as helpful rather than sales-y, and help build confidence and authority in your brand rather than disdain.
#3 – What They Value
When it comes to the actual value of good content, we’ve already gone over a few statistics, but in the survey conducted by TMG Custom Media & Marketing Tech Blog, they really put the nail in the coffin on the question of whether or not customers find custom content useful.
So What Defines Good Quality Content?
When it comes to crafting quality content, there are actually many factors at play. Here are just a few of the requirements that must be met in order to consider your content high-quality:
- Does the content flow well?
- Does the content engage the reader?
- Does the content answer questions the readers are searching for?
- Does the content deliver on its own promises?
- Does the content provide value from either an informational, emotional or entertainment point of view?
- Does the content look visually pleasing? Does it have pictures, formatting and spacing that lead a reader through the post?
- Is the content free from spelling/grammatical errors?
- Does the content reflect the personality of the brand?
While this is not a comprehensive list, you can see what we’re getting at. Ultimately, if the reader sees value in the writing and the content helps to expand your brand in a positive way, it could be considered good quality content.
Create Good Content!
One major key to creating good content as a company or brand is to understand the audience that will be reading your content. Craft blogs, articles, white papers, e-books and case studies that THEY want to read, not ones that blatantly target keywords. Potential consumers want to feel like they’re buying from someone they know, trust and can depend on. If you turn them off through content that is too advertorial or sales-y, you might not get another chance to win their business.
The importance of good content creation can not be understated. By understanding who your readers are, what drives their behavior, and why they buy, you will be able to create “good” content that answers their questions, meets their needs, and makes a good first impression.