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  • What is Your Content Marketing Aiming For?

    By Drew Allen on November 21, 2014
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    Five Ways to Make Your Content Marketing Strategies More Effective There is nothing wrong with attention-grabbing headlines, flashy web pages, and gimmicks, but your content marketing strategies aren’t going to be very effective without any goals. If you want to know why some businesses succeed at content marketing and why others fail, read on to learn more about the five

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  • Social Listening and Content Marketing

    By Jon Bingham on November 17, 2014
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    Over the past year or so, much has been written about the importance of creating great content for your business.  Content writers everywhere have been burning up their keyboards in the push to create and publish more and more of that “great content”. As content creators ourselves, we think that’s great but we also think it’s worth taking a moment

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  • Hyphens and Dashes Demystified

    By Marissa Metcalf on November 12, 2014
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    During a typical day, most writers work with a ridiculous number of words and punctuation marks that look alike and, for added fun, have similar uses or meanings. Hyphens, en dashes, and em dashes are perfect examples. To me, these punctuation marks reflect either terrible planning or an intentional attempt to drive writers crazy. Even the best content writers may

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  • BKA Halloween Contest

    By Katie Price on November 10, 2014
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    We have some incredibly creative writers who entered our Halloween contests! Here are the winners! Costume Contest To start us off, we had 302 votes for this part of the contest – thanks for your participation!   If you see one you love or even just like, make sure you vote! Voting will end Wednesday at 5 PM Mountain Standard Time, and winners

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  • Commonly Confused Words: May and Might

    By Kate Meier on November 6, 2014
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    I may have to write this blog, but I might end up pretending like it’s not on my to-do list. See what I did there? If you didn’t, don’t sweat it. The may vs. might issue is one many people don’t even know exists, evidenced by the fact that they use them interchangeably. The two words actually have slightly different

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  • How to Create Product Descriptions that Sell

    By Matt Secrist on November 3, 2014
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    E-commerce companies face many a challenge when it comes to moving customers along in the buying process. The ease with which a site visitor can leave and go to a competitor’s store cannot be matched in the brick-and-mortar world. Many things on a website can facilitate this such as helpful navigation and overall site design and layout. Individual product descriptions

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  • Six Ways to Boost Your SEO and Content Marketing Success

    By Greg Secrist on October 31, 2014
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    One of the biggest challenges that marketers face today is staying relevant. With Google and other search engines steadily releasing a plethora of updates designed to enhance user experience, many marketers find themselves struggling to master SEO and content marketing concepts. To succeed in today’s marketing world, one has to be able to utilize both concepts to their advantage. Use

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  • Top 6 Shortcuts for Writers

    By Melinda Rhodes on October 29, 2014
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    Computers and word processing software are quite possibly the best inventions ever. I can’t imagine using a typewriter to create a document—it would take me about 5 hours, 400 sheets of paper and countless curse words just to write a simple 325-word article. As content writers, we rely on the functional features of Microsoft Word to produce engaging content that

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  • Blogging: Capture Attention and Generate Interest

    By Drew Allen on October 27, 2014
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    The internet is so full of blogs and web content that the average reader only skims to determine relevancy before making the decision to move on to the next page. As a result, there are millions of videos, blogs, articles, and other forms of content that are virtually untouched. If you don’t want your audience to skim over your blogs

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  • The 5 Cardinal Sins of Social Media

    By Jon Bingham on October 24, 2014
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    In the realm of social media as in the rest of life, there abounds endless opportunities for you to, well, screw up. Some transgressions may be minor and even come about through honest experimentation of ideas and tactics. Others, however, should be so well known that they never happen. While none of these serious mistakes may be any great surprise

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