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  • Quick Guide: Correctly Writing SEO and General Internet Terms

    By Amber Morris on July 23, 2014
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    Do you ever wonder if you are writing social media, SEO content and general Internet terms correctly? Use this quick list to help keep your work grammatically correct and maintain your online cred. Backlink Keep backlink one word and never hyphenate it. Always use standard capitalization rules. Email The AP Stylebook no longer accepts “e-mail” and has adopted the cleaner,

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  • Keys to an Effective Cold Call

    By Drew Allen on July 21, 2014
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    The sales technique of cold calling has been around since telephones became a fixture in offices and homes throughout the country. If they are part of your sales strategy to generate new leads, there are certain things you need to know about how to make an effective call so you don’t just waste time on the phone. Follow these tips

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  • 5 Examples of Brand Building via Company Culture

    By Matt Secrist on July 18, 2014
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    At its heart and soul, content marketing is all about building a brand and a company’s culture can and should be utilized in such efforts. Think about it—a brand in some ways has less to do with what products or services a company offers and more to do with who it is. Is Nordstrom more known for what brands of

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  • Write Faster and Make a Better Living

    By Amber Morris on July 16, 2014
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    When I first started writing professionally, I would rework my content so much that I sometimes made around $4 an hour. That barely covers my cream soda addiction! Most writers are interested in things like paying bills and feeding their children, so a low rate like that doesn’t fly. Well, it doesn’t have to. Try following these tips, and I

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  • Why Social Media Does NOT Help SEO

    By Jon Bingham on July 14, 2014
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    Copyright: fuzzbones / 123RF Stock Photo What? Search the web for “social media and SEO” and you’ll find a plethora of blogs espousing the benefits of social media on SEO. Social activity can build “the right” links, speed up page indexing, build domain authority and more. Or can it? Indirect but Integral A company’s SEO results can definitely improve when

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  • You’ll Never Believe This One Trick to Catchy Titles…

    By Greg Secrist on July 11, 2014
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    Are you as sick of hearing about what “You’ll Never Believe” as we are? We’ve seen too many blogs getting out of hand with misleading titles lately. A blog title can be catchy, descriptive, and engaging without being misleading or frivolous. Obviously the title is an important part of your blog, but it shouldn’t undermine the quality of your content

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  • Get a Good Laugh With Misplaced Modifiers

    By Jean Little on July 9, 2014
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    Did your mom ever call out the entire list of your siblings’ or pets’ names before getting to yours? I only have two sons and I do it already. There’s just something about being a parent (sleep deprivation, anyone?) that can make it really hard to format your thoughts into coherent sentences. Any time you say something you don’t mean,

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  • 10 Steps to a Killer Trade Show Strategy

    By Drew Allen on July 7, 2014
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    Trade shows offer tremendous opportunity for businesses to get products and services in front of large, focused audiences in specific industries and have face-to-face conversations about how products can improve their businesses and their lives. Some of the primary benefits of trade shows include: Generating promising new leads Identifying new suppliers and vendors Networking with industry professionals Increasing visibility and

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  • Commonly Confused Words: Complement and Compliment

    By Amber Morris on July 2, 2014
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    We’re back trying to unravel the complexities of commonly confused words. Do you have trouble correctly using complement and compliment (and their related forms)? Do you want to learn more about them so you can show off how smart you are to your Facebook friends? Well then, let us enlighten you! The Nitty Gritty - Complement indicates that something completes

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  • B2B Marketing with White Papers

    By Matt Secrist on June 27, 2014
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    The world of SEO under Google Hummingbird seems to have been custom made for many B2B companies. The heavy emphasis on quality and depth of content allows businesses to connect more professionally with customers and prospects. No longer do “serious” businesses have to struggle with trying to be cutesy with funny social media posts. Now they can focus on delivering

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