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  • How to Make Your Social Media Content Matter

    By Matt Secrist on August 1, 2014
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    Social media by nature can be whimsical and just downright fun. This is especially so for personal use. But when used as a marketing tool, more depth is required. Today’s focus on quality content is not limited to websites and blogs. The material that your business posts on a social media platform can make or break your overall social campaign—and

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  • Tips for Taking Critique

    By Jean Little on July 30, 2014
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    In 1958, Ernest Hemingway did an interview with The Paris Review in which he purportedly admitted that he had rewritten the final section of “A Farewell to Arms” 39 times before he was happy with the result. If one of the world’s most talented and renowned writers had to do that much revision, what does that mean for us regular

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  • Building a Social Media Content Strategy

    By Jon Bingham on July 28, 2014
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    Part of your company’s marketing plan should be a comprehensive content strategy. This typically includes an overview of your audience, your company value proposition, voice, brand and offering as well as an identification of different communication methods. With this in place, why would you need a separate social media content strategy? Your overall content strategy is just that—overall. It must

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  • What is the Future of Google?

    By Greg Secrist on July 25, 2014
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    Can you believe that Google has been around for 15 years already? The tech company has pioneered many things in its 15 years of existence and has become one of the top companies in the world. The name Google is synonymous with searching and in fact it has become it’s own verb. How often have we heard the phrase: “Just

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  • A Quick Guide to Correctly Writing SEO and General Internet Terms

    By Amber Morris on July 23, 2014
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    Do you ever wonder if you are writing social media, SEO content and general Internet terms correctly? Use this quick list to help keep your work grammatically correct and maintain your online cred. Backlink Keep backlink one word and never hyphenate it. Always use standard capitalization rules. Email The AP Stylebook no longer accepts “e-mail” and has adopted the cleaner,

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  • Keys to an Effective Cold Call

    By Drew Allen on July 21, 2014
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    The sales technique of cold calling has been around since telephones became a fixture in offices and homes throughout the country. If they are part of your sales strategy to generate new leads, there are certain things you need to know about how to make an effective call so you don’t just waste time on the phone. Follow these tips

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  • 5 Examples of Brand Building via Company Culture

    By Matt Secrist on July 18, 2014
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    At its heart and soul, content marketing is all about building a brand and a company’s culture can and should be utilized in such efforts. Think about it—a brand in some ways has less to do with what products or services a company offers and more to do with who it is. Is Nordstrom more known for what brands of

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  • Write Faster and Make a Better Living

    By Amber Morris on July 16, 2014
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    When I first started writing professionally, I would rework my content so much that I sometimes made around $4 an hour. That barely covers my cream soda addiction! Most writers are interested in things like paying bills and feeding their children, so a low rate like that doesn’t fly. Well, it doesn’t have to. Try following these tips, and I

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  • Why Social Media Does NOT Help SEO

    By Jon Bingham on July 14, 2014
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    Copyright: fuzzbones / 123RF Stock Photo What? Search the web for “social media and SEO” and you’ll find a plethora of blogs espousing the benefits of social media on SEO. Social activity can build “the right” links, speed up page indexing, build domain authority and more. Or can it? Indirect but Integral A company’s SEO results can definitely improve when

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  • You’ll Never Believe This One Trick to Catchy Titles…

    By Greg Secrist on July 11, 2014
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    Are you as sick of hearing about what “You’ll Never Believe” as we are? We’ve seen too many blogs getting out of hand with misleading titles lately. A blog title can be catchy, descriptive, and engaging without being misleading or frivolous. Obviously the title is an important part of your blog, but it shouldn’t undermine the quality of your content

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