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  • The Art of Creating Attention-Grabbing Titles

    By Amber Morris on April 23, 2014
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    Our brains are hardwired to make snap decisions. This skill was first put to use as a primordial protective measure that kicked in when faced with the snarling teeth of predators. Today we have less fear of feral animals turning us into breakfast and more concern for how many Twitter followers we can win over. Still, our decision-making systems are

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  • Building a Brand with Social Media

    By Jon Bingham on April 21, 2014
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    A company’s brand can be thought of as a blend of public reputation, self-identified reputation and what the business actually does or sells. The company name, logo, tagline, look and feel of a website and other marketing vehicles are all elements that both affect and reflect the ultimate brand. While customer interactions and beliefs contribute heavily to the ultimate brand

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  • 3 Tips to Improve Your Local Business Website

    By Greg Secrist on April 18, 2014
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    Working at a content creation company, we get asked all of the time about what we would consider to be the most important information that should be shared on a website.  The answer usually splits into two basic website categories: locally and nationally based websites. While nationally based websites often focus more on benefits and solutions in their web copy,

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  • Plagiarism: The Best Way to Undermine Your Own SEO Efforts

    By Jean Little on April 16, 2014
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    Plagiarism, like larceny, burglary and robbery, is one of those dirty words that can leave its victims in a panic and its perpetrators in hot water. Most writers recognize the legal, ethical and moral repercussions of stealing intellectual property, but they may not realize that some of their writing practices actually fall under the umbrella of plagiarism. This is particularly

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  • 3 Reasons Why Good Content Is Important

    By Greg Secrist on April 7, 2014
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    We’ve all heard that using good SEO content is the key to content marketing success, but just how important is good content? Spoiler Alert: High-quality content is extremely important to the success of your brand. There are numerous statistics and case studies to support just how much it can make or break a brand’s success. I’ve compiled some data to

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