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  • The 5 Cardinal Sins of Social Media

    By Jon Bingham on October 24, 2014
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    In the realm of social media as in the rest of life, there abounds endless opportunities for you to, well, screw up. Some transgressions may be minor and even come about through honest experimentation of ideas and tactics. Others, however, should be so well known that they never happen. While none of these serious mistakes may be any great surprise

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  • The Colon Conundrum

    By Jean Little on October 22, 2014
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      The colon is the showman of punctuation marks. He thinks he’s pretty hot stuff. In fact, the colon won’t even show up unless there is something important going on, and of course he has to be the center of it all. Why do I describe the colon that way? Because it is always used to introduce something. As a

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  • Why Bother with Digital PR?

    By Matt Secrist on October 20, 2014
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    To many marketers, public relations has often been considered the ugly stepchild in the larger marketing family. “It’s all about schmoozing” or “It’s just who you know” are some common critiques of traditional PR. Regardless of your own personal views on such assertions, today’s digital PR gives online marketers some real power and should be embraced as a valuable part

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  • Why Page Speed Matters

    By Greg Secrist on October 17, 2014
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    As you may already be aware, Google uses a variety of analytics and algorithms to determine search engine results. According to Google, “site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal” What this really means is that

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  • Generic Words to Retire

    By Amber Morris on October 16, 2014
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    My high school creative writing teacher (a shout out to Ms. Grant!) once told me to stay away from the adjective beautiful because it is overused and became meaningless as a result. I’ve thought about her advice numerous times over the years, and as an editor I’ve seen firsthand how writers fill pages with empty expressions. It’s something we all

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  • Coming Up With Blog Topics

    By Drew Allen on October 13, 2014
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    Do you have trouble coming up with interesting ideas to write about? While many successful bloggers can tell you that they often make lists of things they want to write about, they also know that they can’t just write about the things they want all of the time. No matter how much you may like the subject you are writing

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  • Commonly Confused Words: Affect and Effect

    By Marissa Metcalf on October 8, 2014
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    Do you want your writing to affect readers’ opinions or have some other effect? Do you find logical arguments or affective language more effective? Do the similar spellings and related meanings of these words make you want to throw in the towel and give up on ever keeping them straight? If so, you’re not alone; many professional writers struggle with

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  • Using Content to Maximize Online Visibility

    By Jon Bingham on October 6, 2014
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    Even the best content can get lost. You could post content from the next James Joyce, Teddy Roosevelt, Henry Ford, or Einstein and the online community could care less. Content can be king, but shareability can be hoards of invading tribes. Why and how to maximize your content shareability is not a straightforward recipe for success. First, there are a

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  • Successful Scaling Tips for Content Marketers

    By Matt Secrist on October 3, 2014
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    The importance of content in any marketing strategy today cannot be understated. As the term “content marketing” has grown in popularity, so too has the rush to create more and more content. However, the simple production of content has not been enough to push every business to its highest level. For some companies, the lack of stellar results from their

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  • Writing Gimmicks You Need to Stop Using

    By Amber Morris on October 1, 2014
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    Earlier this week I was in the mall and walked by a sign that read, “Got Games?” If ever an eye roll was deserved, it was then. The “Got Milk?” campaign first came out in October 1993; that was 21 years ago, you guys. So why are we still seeing uninspired imitations of this slogan everywhere? It’s because using gimmicks

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