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  • You’ll Never Believe This One Trick to Catchy Titles…

    By Greg Secrist on July 11, 2014
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    Are you as sick of hearing about what “You’ll Never Believe” as we are? We’ve seen too many blogs getting out of hand with misleading titles lately. A blog title can be catchy, descriptive, and engaging without being misleading or frivolous. Obviously the title is an important part of your blog, but it shouldn’t undermine the quality of your content

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  • Get a Good Laugh With Misplaced Modifiers

    By Jean Little on July 9, 2014
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    Did your mom ever call out the entire list of your siblings’ or pets’ names before getting to yours? I only have two sons and I do it already. There’s just something about being a parent (sleep deprivation, anyone?) that can make it really hard to format your thoughts into coherent sentences. Any time you say something you don’t mean,

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  • 10 Steps to a Killer Trade Show Strategy

    By Drew Allen on July 7, 2014
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    Trade shows offer tremendous opportunity for businesses to get products and services in front of large, focused audiences in specific industries and have face-to-face conversations about how products can improve their businesses and their lives. Some of the primary benefits of trade shows include: Generating promising new leads Identifying new suppliers and vendors Networking with industry professionals Increasing visibility and

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  • Commonly Confused Words: Complement and Compliment

    By Amber Morris on July 2, 2014
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    We’re back trying to unravel the complexities of commonly confused words. Do you have trouble correctly using complement and compliment (and their related forms)? Do you want to learn more about them so you can show off how smart you are to your Facebook friends? Well then, let us enlighten you! The Nitty Gritty - Complement indicates that something completes

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  • B2B Marketing with White Papers

    By Matt Secrist on June 27, 2014
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    The world of SEO under Google Hummingbird seems to have been custom made for many B2B companies. The heavy emphasis on quality and depth of content allows businesses to connect more professionally with customers and prospects. No longer do “serious” businesses have to struggle with trying to be cutesy with funny social media posts. Now they can focus on delivering

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  • Proofreading Tips for a Procrastinator

    By Jean Little on June 25, 2014
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    If you are like me, you like to manage your online reputation pretty carefully. (Raise your hand if you revise your Facebook status 14 times before posting!) Even though your 1248 friends (with a capital F) may not read your latest article, now is the time to let that attentiveness spill over into the other writing that you do. Last

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  • Creating a Content-Driven Social Strategy

    By Jon Bingham on June 23, 2014
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    You know that social media matters for your business. It can improve SEO, drive traffic to your site, strengthen your brand and build customer loyalty. Stop right there. The emphasis here is on the word “can”. Social media can do all of these things for you (and then some) and then again, it cannot. How you roll out your social

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  • Using the Google Keyword Planner to Your Advantage

    By Greg Secrist on June 20, 2014
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    Anyone who works in the SEO industry understands the importance of keywords. Although Google is no longer sharing which keywords direct traffic to particular websites, it does offer an effective tool to give you more insight into which keywords are important to your business. The Google Keyword Planner is a good tool to help you know which keywords are going

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  • Why Relying on Spell Check Can Weaken Your Writing

    By Amber Morris on June 18, 2014
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    Some people subscribe to the notion that you can never have too much of a good thing. Tell that to my thighs after I eat an entire bag of chocolate. When it comes to writing, a spelling and grammar checker is a saving grace for most. You can worry less about the rule “I before E, except after C (and

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  • IRCE 2014 Recap: How to Compete as a Niche in Today’s Mass Market

    By Matt Secrist on June 18, 2014
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    Notes taken from the presentation given by Shelley Nandkeolyar – June 11, 2014 – IRCE Chicago Competing in a New World With big brands like Amazon and eBay offering anything and everything under the sun, it can sometimes be tough for niche marketers to attract shoppers online.  While this is a view expressed by many online etailers, there are some

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