by The BKA Writing Team | Apr 29, 2024 | Content Marketing, Fitness
Fitness SEO: The Ultimate Guide Google has 91.54% of the search engine market, and you can achieve a 39.8% click-through rate if you rank in Google’s first position. That is 10 times the 10th-ranked spot, while the second and third positions have 15% and 11%...
by The BKA Writing Team | Apr 26, 2024 | Content Marketing
The 3 Stages of the Customer Acquisition Funnel A long-standing model for explaining how businesses acquire customers uses the example of a funnel. This type of tool is wide at the top and tapers towards the bottom. The shape of a funnel corresponds to how a broad...
by The BKA Writing Team | Apr 25, 2024 | Content Marketing, Legal
Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media, only about 10% manage to create content regularly. That’s like having a phone line but hardly ever answering calls. If your practice is...
by The BKA Writing Team | Apr 24, 2024 | Content Marketing
How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over...
by The BKA Writing Team | Apr 22, 2024 | Content Marketing
SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run....