Digital Marketing Content Samples
Pro Writing Sample
3 Ways To Improve Your Instagram Business Account
In today’s business world, it is clear that social media is here to stay. Every company needs an online presence, and successful companies know their profiles must be appealing and valuable to their audiences. Instagram is one of the most widely used social media sites, so follow these three key guidelines to improve your Instagram business account for better returns.
1. Make Your Branding Clear
An Instagram account is a great place to imprint a business’s branding and imagery onto the audience. Instagram started as a social media site based on pictures and has since evolved to include more videos. However, the visual aspect is still the most prominent feature of the platform.
To successfully market with your account, ensure your pictures and videos reflect your brand’s imagery. Add your logos and colors to posts and videos so that they are instantly recognizable to your customers. Pair them with pictures and reels of people using your products and services to complete the vision. You want people to associate you with a company that is satisfying, consistent, and high-quality.
Extend these concepts to the profile picture. Choose a logo, mascot, or symbol that helps potential followers quickly recognize your company.
2. Be Consistent
One of the harder parts of successfully using social media for business is deciding how often to post and sticking to a consistent schedule. Without the right flow of content, the algorithms on Instagram and other platforms won’t put your posts into people’s feeds on a regular basis, so you won’t get the exposure you need.
Start by looking at your buyer personas. Figure out who your ideal customers and followers are, then research their typical social media behavior. This knowledge enables you to create posts that resonate with people and to schedule those posts for the right times and frequencies.
For instance, if you know your customers are constantly online, schedule posts for multiple times a week or day, and don’t slack. You don’t want to go weeks without content, or your audience may forget about you.
3. Engage With Your Followers
A successful Instagram business account also has good levels of interaction. While it may not be possible to respond to every comment on every post, it is worth it to reply to a few noteworthy comments as they come in. Doing so strengthens the relationship followers have with your brand because they feel like your company cares. Studies show that better customer relationships improve sales.
Create rules for these interactions so they are consistent. Comments should have the same voice and tone so your audience doesn’t feel like multiple people are replying (even if that is the case). You also need a policy for moderating negative or inappropriate comments that pop up from time to time.
Better Results With Your Instagram Business Account
Social media may not be every business owner’s favorite priority, but using it strategically can reap big benefits. Download our comprehensive Instagram for Business guide today to get started.
Standard Writing Sample
What Is a Buyer Persona and How Does It Fit Into Your Marketing Strategy?
To market effectively to your customers, you need to know just who those customers are. Discover how to create a buyer persona for your business. With this practice, you can gain a clearer understanding of who your ideal customer is and how to reach them with your marketing campaigns.
How To Make and Use a Buyer Persona
An essential part of any successful marketing strategy, buyer personas allow you to create targeted content that speaks directly to your customers’ needs and pain points. A marketing persona is simply a fictional composite of who your ideal customer is and what they want.
To create one, you analyze data about your current customers as well as market research for your industry. This will help you better understand your target audience so that your marketing efforts can more successfully reach them and convert qualified leads to customers.
1. Define Your Target Audience
The first step is to define your target audience. Be as specific as possible, using everything from demographics to their favorite social media platforms. This will make it easier to create targeted content that resonates with them.
2. Gather Data About Your Customers
Once you’ve defined your target audience, it’s time to gather data about them so you can create your buyer persona. Look at your current customer base and see what commonalities exist among them. What is similar about them? What are their interests? What needs do they have that your product or service can address?
If you don’t have any current customers, don’t worry! You can still gather data about your target audience through market research. There are many different ways to do this, such as by conducting surveys or interviews or using secondary sources like industry reports or demographic data from the census.
3. Create Your Buyer Persona
Now that you have all of the necessary data, it’s time to put it all together and create your persona. Give it a name and write down everything you know about that imaginary person, including their demographics, interests, needs, and pain points. The more detailed you can be, the better. For a B2B buyer persona, imagine a company rather than an individual, and think about who in that company you would be selling to.
Once you’ve created your persona, review it and make sure everything checks out. Does this person seem like someone who would actually be interested in what you’re selling? If not, go back and make some changes until they do!
4. Use Your Marketing Persona To Create Targeted Content
Now it’s time to put your imaginary customer to work. Use the information you gathered about them to create targeted content that speaks directly to their needs and pain points. This could be anything from blog posts and social media posts to eBooks and email newsletters. Whatever marketing materials you create, make sure it’s tailored specifically to interest the persona you created.
Upgrade Your Marketing With Buyer Personas
A buyer persona is an essential part of any successful marketing strategy, allowing you to speak directly to the needs of your ideal customer. We’ll help you create an imaginary customer for your business, then help you use what you’ve learned to come up with targeted content and grow your business.
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