Top 10 SEO Hacks for Mortgage Lead Generation

by | Apr 8, 2019 | Content Marketing | 0 comments

Top 10 SEO Hacks for Mortgage Lead Generation

by | Apr 8, 2019 | Content Marketing | 0 comments

As a mortgage provider, you know how important lead generation is to your business. Leads represent qualified potential clients who can consistently support your sales goals and possibly provide referrals down the road. The right search engine optimization tools can help your business generate leads online. With all the SEO options out there, how do you choose which ones to implement? Here’s an overview of the top SEO tools that can help your mortgage company generate high-quality leads.


Which SEO Strategies Are Best for Mortgage Lead Generation?

It’s hard to overstate the importance of lead generation. According to HubSpot, over 60% of marketing professionals list improving traffic and leads as their biggest challenge. Additionally, mortgage providers face fierce competition in the online marketplace. The increasing number of millennials looking for mortgages makes it vital to ensure your business is able to compete in the online sphere where most younger consumers research and shop.

You may initially think of website banners and paid ads, but SEO tactics for mortgage sales leads go beyond those options. Creating a stunning website, engaging with your target audience on numerous platforms, and improving your written content are all solid ways to generate interest that can lead to sales.


1. Start With Your Home Page

Inbound marketing can be more effective than external paid advertising. This may be even more noticeable in the mortgage industry where most visitors to your website are likely to be there because they are actively researching their borrowing options. As such, it’s essential to make sure your company’s website is eye-catching, professional, and easy-to-navigate. Having an SEO-focused landing page with strong copy and sleek graphics can encourage visitors to spend time on your site and perhaps fill out a contact form. If you don’t have the time or desire to write your website content in-house, you can choose to outsource by hiring experts. That way you can get top-notch customized content without spending internal resources or pulling any of your employees away from their normal tasks.


2. Utilize Local SEO Strategies

young couple looking for homes online

Improving your site’s performance in local search results can be a key to lead generation. A potential client will likely choose to work with a mortgage provider or loan office in his or her local area (or in the area of the new home). There are several essential strategies for improving your local search ranking, such as updating your company’s online directory listings. Make sure your company’s name, address, and phone number are correct in all online locations. Customize your site’s content for users in your geographic area. Improving your website’s mobile experience and building up online reviews can also improve your local search ranking.


3. Strengthen Your Site’s Headlines

Getting traffic to your site is often the first step toward lead generation. However, you can improve the chance of generating leads online with strong, engaging text on your site’s pages. This is especially true for the headlines. If you want your visitors to engage with your site and learn more about your available options, you need to grab their attention. Concise, catchy headlines can increase the time users spend on your site. When visitors spend more time on your site instead of clicking away immediately, it can improve your search rankings, which is an added bonus.


4. Perform Keyword Research

Doing keyword research on mobile phone

Improving the SEO performance of your site is about incorporating keywords effectively. Before you can start creating keyword-optimized content, you need to understand which keywords to use. As you are researching keywords, remember to incorporate a variety of different terms that relate to your mortgage products and services, your audience, and your brand. Don’t forget about complementary terms, such as those related to real estate, house hunting, and personal finance.


5. Provide Useful Information

One way to increase your mortgage sales leads is to improve your company’s image in the eyes of your target audience. Obtaining a mortgage is a significant financial commitment, and most potential clients want to ensure they work with a provider that is trustworthy and knowledgeable. With just a few simple additions, you can show off your company’s expertise and position your brand as a caring partner. There are several ways to provide your potential clients with useful content: creating blog posts, infographics, videos, and social media posts. Make sure these articles are well-written and genuinely helpful, not merely sales pitches.


6. Incorporate an Email Campaign

Many of your potential clients will likely spend some time researching all the options before finally signing mortgage papers. One of the best ways to maintain a connection throughout the process is to use email. Well-executed email campaigns can help improve your brand recognition and remind customers to return to your company when they are ready to make a decision. Remember that your email text should be just like the content on your site and social media platforms: error-free, sincere, easy to read, and useful.


7. Engage Your Audience Through Social Media

Social media can be a significant element of your SEO and lead generation strategy. This is especially true when you think about all those millennials who may be getting ready to commit to a mortgage. Most of them are already spending time on at least one social media platform. By engaging them there, you can bypass the initial step of hoping they find your company through a search engine. Having an active social media presence can also help make your brand appear relevant, innovative, and in touch with a younger demographic. High-quality social media content can improve your search ranking as well.


8. Interact With Your Audience

Once you have a site with SEO-focused content and some active social media accounts, it’s time to use them to generate leads online. Engage with your audience. This can mean answering questions in your blog comments or social media posts. You can also use your email campaign to address FAQs or provide helpful tips for choosing a real estate agent or mortgage provider.


9. Stand Out With Graphics and Videos

Adding color, graphics, and/or videos to your site can help you stand out from your competitors. Doing so is also a good way to follow up on those eye-catching headlines you worked on earlier. There are numerous studies that show that viewers process images faster than text. Most people also remember content better when it includes video or graphic elements. If you are putting graphics or videos on your website, make sure your hosting service can handle this sort of content. Slow load times can frustrate visitors and drastically lower your search engine ranking.


10. Maintain an Active Blog

One of the easiest ways to interact with your audience, improve your search engine ranking, increase brand awareness, and generate quality leads online is to maintain a high-quality blog. You can host it on your website and create simple social media posts to link to new content. A blog is also a great place to provide potential clients with helpful, relevant advice that improves your company’s reputation and provides backlinks. You can also incorporate SEO keywords into your blog posts, further optimizing your site for high search engine rankings. 


Taking the Next Step

These top SEO strategies can be essential keys to generating mortgage sales leads. Fortunately, most of them are fairly simple to implement and can start generating leads quickly. You can make the process even easier by leaving the writing to SEO experts. We can create engaging, high-quality content for your landing pages and blog so that you can focus on providing your clients with exceptional mortgage service.

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