The 2020 Guide to Buy Blog Posts Online
The 2020 Guide to Buy Blog Posts Online
Creating an effective blog is increasingly considered to be an essential element of digital marketing. Many brands are recognizing the substantial potential of high-quality content. However, developing and executing a blog strategy can be time-consuming and challenging. Often, the best solution is to buy blog posts online.
The good news is that you can find some excellent blog services online in 2020. However, a lot of brands don’t know where to start to find the right help with their blogs. The following guide will help you to get the most from buying blog posts and find the right service provider for your needs.
Reasons To Buy Blog Posts Online
Before exploring how to fully realize the benefits of buying blog posts, it is helpful to understand what those benefits are. For many brands, this is the optimal way to generate content for a blog. The following are five of the most significant advantages:
- Fresh Content Drives Traffic: Search engines such as Google reward websites that regularly publish new content. The goal of their algorithms is to deliver relevant and high-value websites to users. You can maximize your SEO impact by updating your blog with topics that are interesting to your visitors.
- High-Quality Blog Posts Convert Visitors: Of course, your goal isn’t just to get people to visit your site. You also want them to perform an action such as buying a product, signing up for a mailing list or completing a contact form. Visitors who are engaged in your content are more likely to convert. Use your blog to get visitors excited about continuing to interact with your brand.
- Blog Services Save You Time (and Money): Many marketing teams, especially at smaller businesses, are tempted to run their blogs themselves. However, this can be time-consuming and expensive. Get more done in less time by hiring professional blog content writing services. Experienced writers work faster, produce better results and are worth the investment.
- Consistency Is Key in Content Marketing: The most effective content marketing strategies include consistent release schedules. A common pitfall for brands is to start strong and taper off after the initial set of topics is exhausted. When you buy blog posts online, you can achieve a more consistent and effective release schedule.
- You Can Focus on Other Tasks: Chances are that you didn’t get into your business to write. Spending too much time on blogging may have a significant opportunity cost. Delegate content creation to experienced writers so that you can invest your time in high-return activities.
5 Tips for Getting the Most From Blog Content Writing Services
The above benefits can help you earn a substantial return on investment when you buy blog posts online. However, to fully realize these effects, you will need the right approach to your blog and content marketing efforts.
It is always best to work collaboratively with whoever is writing your blog, whether that is an in-house team member or an outside service. Blogging needs to be aligned with your broader business goals. The following tips will help you achieve that alignment and see greater benefits from your content.
1) Create an Integrated Content Marketing Strategy
To ensure that your blog is effective, develop a cohesive content marketing strategy that is integrated with your other sales, marketing and strategic plans. This should detail what your goals are for your blog. For example, are you trying to attract new leads, convert sales or something else?
It can be helpful to think about the sales funnel as you plan your blog strategy. You may need to divide your blogging efforts between different stages. Something relevant and effective for someone who has never heard of your brand may not be as useful for someone who is making a final purchasing decision.
Part of your strategy should be a calendar for when you will publish posts. As mentioned above, consistency is important in content marketing. You can always adjust your schedule, but try to stick to releasing new content regularly.
2) Develop a Backlog of Topics
When you work with a blog service, you can choose whether you want to create all the topics or have the provider develop some. However, you should always be involved. Planning topics is one of the most important parts of integrating your blog with your marketing strategy.
Coming up with fresh topics that are interesting and relevant for your visitors can be challenging. It is even more difficult to do on the fly. Working with your blog content writing service, try to generate a backlog of topics you can draw from.
Whenever there isn’t a relevant or timely topic you want to use right away, you can pull from your list. This is a great way to ensure that you always have a topic to use.
It can be helpful to reuse and repurpose topics. For example, some are seasonal and can be repeated several times a year. Others can be created as annual versions of the same topic. A few can be used whenever certain circumstances are met, such as when you have a new product release.
3) Base Your Blogs on Keyword Research
The most effective blogs tend to be ones based on solid data. You can hand off a lot of research to your writing service provider. However, even when you buy blog posts online, it is a good idea to research the keywords you plan to use and pass them along.
Along with topics, determining which keywords to use is one of the most important ways that you can ensure that your blog posts are aligned with your broader marketing goals. Again, this is something that you can collaborate with your blog service on. However, it is smart to maintain an active role in keyword selection.
There are many ways to research your keywords including tools such as SEMRush and Moz. These tools offer features such as checking which keywords you and your competitors rank well for. Additionally, you can use Google’s keyword and trend research tools to find topics and terms that may be relevant to your visitors.
4) Give Examples of What You Want
As you give assignments to the blog service you have chosen, you will need to describe not just the topic and keywords but also the tone and style you would like. These characteristics can be difficult to describe but you know them when you see them. So, providing examples is a great way to communicate what you want to your writer.
If you continue to buy blog posts from the same provider, you will not need to continuously provide examples (unless you want to deviate from previous work). However, as you get started, some posts from other sources that match what you need can be invaluable.
Sometimes it is better to show rather than tell. That is as true for commissioning writing as it is for doing the writing yourself.
5) Coordinate With Your Blog Service
Overall, the best thing you can do to get the most from your purchase is to coordinate with the blog content writing services you’ve chosen. Having professional writers do the legwork of writing the posts is very helpful. However, you should not expect to completely hand off your blog to your service provider.
Instead, try to work together to ensure that you are receiving high-quality content that is well-aligned with your business objectives. The clearer you are with yourself and your provider about what you want, the better the end result will be.
As you continue to collaborate, use your analytics to provide feedback to the blog service. Consistent communication will help you to realize the blogging benefits you are looking for.
4 Ways To Select the Right Blog Service
To get the best results when you buy blog posts online, you need to select the right service for your business’s needs. At first, it may seem as if all the options are more or less the same. After all, writing is writing, right? However, finding the right partner can make a huge difference to both the blog post quality and your collaborative experience.
These four tips will help you narrow down your search and ensure that you are happy with the results. It is better to take time to search for the right option than to settle and be disappointed with how your blog turns out.
Look for Blog Content Writing Services That Fit Your Brand
As you are searching for a service, try to think about whether an option is the right fit for your circumstances rather than simply finding the best option in absolute terms. In other words, the best choice for your business may be different from the ideal provider for another business, even a direct competitor.
One factor to consider is whether the provider can achieve the voice and tone you want. Another important element is whether the writer(s) understands the technical aspects of your business. You don’t want to buy blog posts from someone who can’t write convincingly about your products, services and field.
Ask for a Sample
Determining whether a possible blog service provider is the right one for your brand can be challenging until you have seen example work. So, it is always a good idea to ask for a sample. You can take a look a prior work; however, the best option is to commission one or a few blog posts for your brand.
By making a relatively small investment to test a service, you can see whether it is the right option to buy blog posts from in the future. It is common to test an ad on a small scale before launching it in a broader campaign; this is the same idea only with blogging.
You will get a clear sense of whether a potential provider can write well for your brand or not. Additionally, you will get a preview of what it is like to work with that provider. As mentioned above, having a positive relationship with a blog service is almost as important as the posts themselves. Good working relationships tend to produce better work.
Don’t Base Your Decision Solely on Price
It is tempting to choose the lowest-priced option, especially if you have a relatively modest marketing budget. However, doing this may lead you astray.
A highly effective blog can more than justify the cost by delivering higher sales volume for your business. Naturally, you have to work within the realities of your budget. Nonetheless, if you need to invest a little more to get the results you want, doing so will typically be financially advantageous in the long run.
Although in some cases the best option will be one of the lowest-cost ones, that alone should not be your deciding factor. You could potentially hamstring your blog from the start by being overly cautious with your budget. Plus, if you decide that the returns are not justifying the expense, you can always switch to a new provider.
Buy Blog Posts With a View To Building a Long-Term Relationship
Finally, try to avoid buying blog posts from varied providers. Instead, find one service and foster a long-term relationship. In most cases, the results will continue to improve as you and your provider learn to understand each other better.
The main advantage of building a long-term collaboration is that the writer(s) working on your blog will home in on the ideal voice and style for your brand. Another benefit is that you will typically get faster turnaround times due to clearer expectations. Furthermore, you can expect that communication will become more streamlined. In short, it can be helpful to have a lasting partnership for your blog.
You’re Ready To Buy Blog Posts
If you are currently looking for blog content writing services, consider BKA Content. Our blog service offerings will help you establish a highly effective blog. When you buy blog posts from us, you can expect your pieces to be written by a consistent writer or group of writers who understand your needs. Contact us today to learn more about our services.