How to White Label an SEO Content Writing Agency

by | Feb 10, 2020 | Content Marketing

How to White Label an SEO Content Writing Agency

by | Feb 10, 2020 | Content Marketing

If you are an SEO agency or an enterprise, you already understand the importance of SEO content writing. However, most digital marketing agencies and enterprise companies have major problems when it comes to creating content consistently. They also have a hard time doing enough content writing to move the needle on the SERPS for themselves or their clients.

There are two main reasons for this. One is because many companies try to create in-house teams to write SEO content. The second is that companies try to manage content writing on their own with hand-picked freelance writers. These methods can be extremely expensive, time consuming and are nearly impossible to scale quickly. The cheaper and better option is to find a content writing agency that allows you to white label SEO content writing.

White Labeling an SEO Content Writing Agency Is Cheaper

It’s no secret that posting more content more frequently makes a difference when it comes to traffic. According to Hubspot, here is what they discovered about the correlation between blog post frequency and inbound traffic:

From the chart, it’s clear that companies that put out 16 or more blog posts each month saw almost 3 times more inbound traffic compared to those that didn’t.

If you are an SEO agency with 30 clients, for example, you potentially would need to create 480 blog posts per month according to the research from Hubspot to give your clients the best chance to see higher inbound traffic. That’s a lot of SEO content writing to take on when it’s only one portion of your SEO product offering!

Think of all of the freelance writers and editors you would have to interview, hire, train, manage and pay in order to create this much SEO content. If you are an even larger SEO agency or enterprise with larger content needs, it’s easy to see how expensive managing your own in-house SEO content writing services can become.

3rd party SEO content writing services, however, have already spent the time and money to create large SEO writing teams that are ready and waiting to write your content. White labeling to a content writing agency such as this allows you to focus on the part of your business you do best while also having the security of knowing you’ll have SEO content to fuel your campaigns.

So how exactly is white labeling SEO writing companies more affordable?

The main reason why you can save money using SEO writing companies is that you pay for content per piece instead of paying hourly rates or the salaries of in-house people.

Paying per piece, and only paying for content when you need it, can save you a lot of money as opposed to paying people hourly to write content.

In fact, we save agencies and enterprises an average of 36% annually by outsourcing content writing to us vs creating it in-house.


Annual Savings

Why Is White Labeling SEO Content Writing Services Better?

We’ve already established that using a white label SEO content writing service can save you money, but it also saves you tons of time. A content writing agency focuses on a single part of the SEO process (content writing). Because of this, they develop specific methods for vetting freelance writing talent, managing those writers effectively and rating their talent level, among other things. This can be a huge aid to digital marketing agencies. They can have the SEO writing services create the content for their customers without getting into the work of creating processes in-house.

When it comes to business, time is money. SEO content creation services can help you scale a project much faster than if you went out and contracted with SEO writers on your own. Let’s break down some of the main benefits of white labeling content marketing through a content writing agency.

Eliminates The Time/Costs Associated with Hiring Freelance Writers

Most people don’t consider all the time and money that is required to create an in-house writing team. To do it right, it’s not nearly as simple as you might think.

For starters, you have to spend time and resources putting ads out to find good content writers. Things to consider would be:

  • Which job networks do I use to recruit freelance/in-house writers?
  • How much do each of the ads cost?
  • How long do each of the ads run?
  • What are the parameters/expectations of the writing job?

Once you’ve established what the writing job position is and how to market it to potential writers, you then have to develop a process for getting good writers. This process needs to be able to identify the level of writers you want without creating too much extra work. This leads to more questions that need to be asked:

  • Can you pre-qualify writers and editors somehow?
  • Once you have people interested, do you hold interviews?
  • What questions do you ask?
  • Do you pair writing samples with grammar tests/quizzes?
  • What quality level of writing are you looking for and how do you consistently judge it?
  • Who looks through the samples and what’s your grading rubric?

Creating an in-house team at the very least requires attention from someone currently on your staff. It would be their responsibility to develop the plan, run it and then edit and rate the work of the content writing that comes in. When you white label content marketing through a content writing agency, you can skip all of that.

Plus, since SEO writing companies ONLY deal with writing, they have writing experts on board. They’ve hired people to specifically identify writing talent, train writers and manage them much more effectively than someone who is asked to do that on the side. In the end, these experts can turn out a much better writing product.

SEO Writing Companies Manage Freelance Writers

Once you’ve found some writers through your own efforts, expect a long list of expenses in order to train, on-board and manage them within your company. If you’ve decided to bring them in-house then you’ll be providing contracts, equipment, email addresses, phones, etc. for them to be able to do their jobs. As was mentioned before, someone will also need to be assigned as a supervisor over them which takes time away from their previous responsibilities.

From a payroll perspective, you also have to incur the cost of taxes, withholdings, insurance etc. Are you wincing yet? Here’s a small graph showing employee tax breakdowns in three larger markets:


Certain SEO content writing companies (like us!) provide account management as a part of our SEO content writing services.  This means we do all of the writer/editor management for you. Clients simply work with a single dedicated account manager that manages the day-to-day needs/questions/assigning associated with content writing projects. This frees up time for content managers on your end to spend more time doing what they do best.

SEO Content Writing Services Provide Content at Scale

When bringing on content writers in-house, you can only bring on as many writers as you have employees to hire and manage them. If you get a large content project that comes in above and beyond what you’re currently capable of, you have two options. You can either spend the extra money to hire and train a lot of new writers all at once, or your project will just take a lot longer to do using your existing resources at your current bandwidth.

White labeling content creation through SEO content creation services allows you to speed up your content projects. On top of that, you’ll do it without bearing the cost of hiring, training and managing large teams of freelance writers and editors. This is especially great for large orders of blog posts, ecommerce product description projects, among others.


Outsource to a Content Writing Agency

By outsourcing your content writing to a company like BKA Content, you don’t have to deal with any of these things! That’s a ton of time and cost instantly removed from you, which allows you to spend more time on the strategy of content marketing.

Why spend all of the time building a content writing engine, when you can just plug an existing and already efficient content writing engine into your company?

That’s what BKA Content is here for. We offer content creation services for your company without you having to take the time to build it from scratch.

The best part is that your clients don’t even know that we are the ones writing the content. Since you are white labeling writing services, you can charge your clients in line with your other product offerings and take a margin off of the top. It can be a revenue generator instead of just an expense. Clients will still technically receive their finished content from you, but you didn’t have to do any of the work to create it.

This type of SEO content writing solution allows online marketing agencies and enterprises to focus on securing more business.  It also allows them to save the money and resources they would’ve devoted to building a team of SEO writers. We handle the entirety of building of teams of SEO writers on our end. It’s a win-win solution that is hard to beat!


How Does White Label SEO Content Writing Work With BKA Content?

It’s important to note that not all content creation services are the same, but here at BKA Content, we’ve made white labeling SEO content writing easier than anyone else. Here’s how it works:


1. Custom Pricing

We go over your content needs and provide you custom pricing so you always know what you’ll pay per piece, no matter how much content you order.

2. Dedicated Teams

We’ll create a scalable and dedicated team of writers to handle current and future content volume.

3. Fully Managed

We’ll provide you with a dedicated account manager to handle your content ordering and delivery and train our writers on your projects.

4. Grow Your Business

Since we handle the content writing side of your business, you can focus your time on getting more clients. All while knowing that you have a scalable content solution that we manage completely.

So now that you know there’s a better way to manage SEO content creation services, what are you waiting for? Ask us about our white label content marketing services today.

Want to White Label Our Writing Services?

We’d love to speak with you to discuss your content needs and show you how white labeling our services can change your business.  Click the link below to get started!
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