Get Fit: Content Marketing To Grow Your Health and Wellness Company

by | Jun 21, 2019 | Content Marketing, Wellness | 0 comments

Get Fit: Content Marketing To Grow Your Health and Wellness Company

by | Jun 21, 2019 | Content Marketing, Wellness | 0 comments

The health and wellness industry is big business. In retail sales for food, nutrition, and beverages, the health care industry has topped $200 billion, according to BrandonGaille. People of all ages are interested in getting healthy and staying that way, from millennials to Generation X to baby boomers.

With such a huge market for health-related services, it pays to invest in content marketing for health and wellness. If your business is part of or related to this industry, content marketing is the best way to generate consumer leads and promote long-term success in today’s digital marketplace.


What Good Health and Wellness Content Marketing Does

Effective health and wellness content marketing propels startups into profitable status and boosts the sales and position of established health care and wellness companies. Content marketing goes above and beyond traditional marketing methods, which focus solely on selling. Today’s content marketing offers modern savvy consumers added value by giving them interesting and useful information.

By giving your audience of potential and current customers thought-provoking, helpful data, you are demonstrating that you care about them and their challenges. In the health and wellness industry, content marketing means offering valuable advice and positioning your products and services as ideal solutions to solve problems and reach goals before finally urging your audience to buy from your business. There are many techniques you can use to get your message out there. These have proven to be some of the most effective.

Start Blogging

If you do not have a blog for your health and wellness company, start one now. These days, everyone has a blog, and there is a good reason. Blogs are an excellent way to use health and wellness content marketing to engage with your audience.

Companies in many fields ranging from natural skin care to essential oils to HVAC installers use blogs to give their audiences added value from useful information while gently selling their products and services. In fact, 53% of businesses say blogging is their most important content marketing strategy, according to HubSpot.

Get Personal

Our advice to get personal is relevant on two levels:

  • First, target your content marketing for health and wellness to your customers, current and potential. Let them know you understand the problems and difficulties they face, and show them how your products and services can make their lives easier. For example, if you are a dentist, share information about cavity prevention and finish by telling readers how your wellness checkups are an integral part of averting tooth decay.
  • Secondly, tell your audience a bit about yourself. By putting a face on your business, you make your company more accessible to consumers, and they are more likely to perceive you as someone who understands them. You can talk to customers and share their stories, and you also can feature interviews with employees. However, you have many options to express some personality. Get creative. You can do this with photographs, videos, and even music.


Understand Your Customers

Each member of your audience – every potential buyer – goes on a journey before he or she buys your products and services, as the infographic from shows. As a marketer, it is your task to create and match health and wellness content to every stage of your customers’ journey. Almost half – about 49% – of today’s marketers are learning to create and post content that aligns with their buyers in every stage of their journey, according to LookBookHQ.


Be Consistent

Some copy can be recycled and repurposed, a tactic used by about 60% of marketers, as determined by LookBookHQ. However, you need to post fresh health and wellness marketing content regularly, ideally at least one piece of new content every day, to reap the benefits that content marketing brings.

It takes about 32 hours to write 16 blog posts, this being the recommended minimum for each month, according to Hubspot. Producing effective new content takes time and skill. Consider these important questions.

  • Can you produce new content consistently on your own?
  • Do you understand what SEO is and how to use keywords effectively in your content without “stuffing” them and making the copy sound stilted and self-serving?
  • Do you have time to put in necessary research and to compile data in order to create useful content that benefits your audience?
  • Are you a skilled writer?

If you answered no to any of these questions, consider outsourcing this vital content creation task to a dedicated content company. The benefits of effective content marketing for health and wellness businesses outweigh concerns over expense, and the cost of hiring an experienced content specialist firm may be less than you think.


Ask Questions

You heard right. Ask your customers questions. While you want to present yourself as knowledgeable in the health and wellness industry, a sure way to turn your audience off is by not engaging with them. Today’s consumers expect interaction, and you need to give it to them.

For example, nutritionist McKel Hill runs the health and wellness brand Nutrition Stripped, which is all over the internet on multiple social media platforms, LinkedIn, and blogs – her own as well as interviews on other blogs. She offers her readers recipes for whole food dishes and engages them by asking questions. She asks them what are their favorite foods and most-liked flavors, or she interests them with question-and-answer quiz formats.

Whatever set-up she chooses, the key to her continuing success is the interaction Hill has with readers. By asking questions, she learns what is important to her specific audience while showing her respect for them. When customers feel you value them and care enough to have regular contact with them, they are much more likely to listen to what you have to say and, ultimately, to make a purchase.


Content Creation Made Easy

Considering how time-consuming and skill-specific creating great content marketing for health and wellness companies is, it makes good business sense to hire a dedicated content company to do this vital task for you.

BKA Content carefully vets its writers, and dedicated account managers make it easy to order and understand the content writing process. Ordering copy from us, whether an entire website or one blog post, is easy and fun. Why burden yourself with creating the health and wellness content marketing you need when we can do it for you, leaving you free to focus on your business? Contact us to find out how we can help you with important content marketing for your health and wellness business. 

Pamela Mooman

Pamela Mooman is a published journalist, creative writer, and poet. When not writing or reading (especially books from British writers), she is often found around cats, plants, and trees.
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